Bimantara, Pandu
LPPM Universitas Muhammadiyah Cirebon

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Proses Komunikasi Pemasaran Personal Selling (Studi Deskriptif Kualitatif pada Penjualan Produk Herbal Bio7 PT. Unimex Power Distributor Cabang Kuningan) Bimantara, Pandu
JIKE : Jurnal Ilmu Komunikasi Efek Vol 1 No 1 (2017): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v1i1.52

Abstract

Abstract   This research departs from the communication process used by PT. Unimex Power Distributor Kuningan branch in promoting Bio7 herbal products offered to consumers. Communication process used is by personal selling, where the sales process is done directly (face to face). The purpose of this research are: 1) Understanding the stages of personal selling communication process conducted by sales in increasing customer loyalty to the sale of herbal products Bio7. 2) Understanding the media used by sales in promoting the sale of Bio7 herbal products. 3) Understanding the obstacles faced by sales in conducting personal selling communication process in selling Bio Seven herbal products. This research uses qualitative research method with approach or paradigm of constructivism. Based on the approach, then the analysis of the blade that the author uses is with case study techniques. The results showed that (1) that the process of personal selling communications made by sales PT. Unimex Power Distributor Kuningan branch in product marketing is very important role to the success rate of product marketing. The results of the analysis of marketing promotion mix with personal selling to the level of sale of herbal products Bio7 showed very good achievement. (2) The marketing medium used by PT. Unimex Power Distributor Kuningan branch in marketing Bio7 herbal product is using radio media. With the reason radio became one of the agents as well as a single promotional media so that it can support to advertise the product. (3) In the implementation of a marketing activity, the company is often faced with internal and external problems, the barriers from the marketing mix of personal selling made by the sales to the consumers is very minimal promotion process in the marketing of products that have been offered. Keywords: Marketing Communication, Personal Selling, Communication Media
KONSEKUENSI SOSIAL PEMANFAATAN TEKNOLOGI INFORMASI Bimantara, Pandu
JIKE : Jurnal Ilmu Komunikasi Efek Vol 2 No 1 (2018): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v2i1.489

Abstract

  The phenomenon of the use of the internet as a learning media at the Al-Ihya (Unisa) Islamic University of Kuningan is increasingly passionate about the existence of hotspot facilities, so students can access the internet anywhere and anytime as long as they are active on the Unisa Kuningan campus. This interesting phenomenon is investigated because every new use of information and communication technology will have social consequences for the Unisa Kuningan academic community. The results of the study show that there are accessibility, frequency, and duration of internet usage by students who are quite high among students in accessing the internet. The social consequences that arise have not shown the existence of negative trends such as internet addiction and social alienation.   Keywords: Internet, learning media, social consequences.  
KOMUNIKASI PERSUASIF DALAM VIDEO BLOGGER KEMAL PALEVI Bimantara, Pandu
JIKE : Jurnal Ilmu Komunikasi Efek Vol 2 No 2 (2019): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v2i2.525

Abstract

Blogger Video is a journalistic documentation video that is on the web containing life, thoughts, opinions. Vlog is a creative content that someone made to share his life diary in the form of intentional videos to be broadcast to the public then uploaded on a video sharing website, Youtube. The phenomenon of the emergence of Vlogger then spread to almost all Indonesian teenagers to be abuzz and vying to make interesting videos usually done by talking in front of the camera telling about something he likes, talking various tips, sharing whatever is in mind, montage, even some make clips like movies. The design of this study uses a qualitative paradigm with Semiotic analysis from John Fiske where stresses in its analysis techniques include 3 perspectives: 1) Reality level, 2) level of representation, 3) level of ideology. The results of the study illustrate that the reality of persuasive communication in the Blogger Kemal Palevi Video "Nembak Random Girls" uses the code of social speech (Dialogue), appearence (Appearance), dress (Costume), environment (environment), gesture (Movement), expression (Expression) which is the style of language, appearance, and expression to express love to a woman are widely used by young people in the millennial generation; representation of persuasive communication in Blogger Kemal Palevi's "Nembak Random Girl" video uses the social code in the form of editing (revision), which is to provide information on the activities he will do in the Blogger video; the ideology of persuasive communication in the Blogger Kemal Palevi video "Nembak Cewek Random" which appears in the whole Blogger video is hinting at the ideology of anarchism (canarchism), carrying a system of personnel who have the freedom to do anything but still respect the freedom system of others; Kemal Palevi was named a Playboy in the Blogger Video "Shoot Random Girls" because he represented or became a picture of the millennial generation especially men who would express feelings to women. Keywords: Blogger video, John Fiske semiotics, level of analysis