Jurnal Bina Manajemen
Vol 8 No 1 (2019): Jurnal Bina Manajemen Vol.8 No.1 September 2019

FAKTOR-FAKTOR YANG MEMENGARUHI LOYALITAS PENGGUNA OVO PADA GRAB

Nurhalim, Andres Dharma (Unknown)



Article Info

Publish Date
27 Nov 2019

Abstract

The purpose of the research is to analyze the factors that influence the loyalty of OVO users in Grab. The analytical method used by the author in conducting this research is to use quantitative research as many as 311 respondents who are OVO users in Grab. In conducting data collection, it was done by distributing questionnaires containing several statements. in this study the variables are divided into several parts including Consumer Satisfaction (X1), Price (X2) and Information Quality (X3) as independent variables, and Consumer Loyalty (Y) as the dependent variable. To measure the magnitude of the influence on these variables, the author uses the method of multiple regression analysis. From the results of the analysis it was found that there were significant and simultaneous effects on the variables of customer satisfaction, price and information quality, and consumer loyalty.

Copyrights © 2019






Journal Info

Abbrev

JBM

Publisher

Subject

Economics, Econometrics & Finance

Description

Ilmu Manajemen secara umum (telaah proses bisnis, studi kasus mengenai penerapan ilmu manajemen dalam dunia usaha). Topik mengenai manajemen pemasaran / marketing management. (kajian mengenai ilmu pemasaran, penelitian mengenai perilaku konsumen, strategi pemasaran, studi kasus pemasaran, telaah ...