Jurnal Agriuma
Vol 1, No 1 (2019): Agriuma April

FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN TAHU PUTIH DI KOTA MEDAN

Ikhsan, M. Fahriza (Unknown)
Astuti K, Retna (Unknown)
Saragih, Faoeza Hafiz (Unknown)



Article Info

Publish Date
27 Mar 2019

Abstract

Tofu is one of the foodstuffs that plays a role for nutritional balance and is one of the people's favorite side dishes. The purpose of this study is to find out what factors influence consumer demand for white tofu in the city of Medan. The sampling method is done by purposive sampling method. Respondents in this study were consumers who consumed white tofu in the household. Information obtained from white tofu sellers in Petisah Market, Sei Sikambing Market and Helvetia Market and samples taken were 45 respondents, each 15 respondents in each market. Data collected are primary data and secondary data. The analytical method used is multiple linear regression test with SPSS 20. The results of this study concluded that the variable price of white tofu, tempe prices, fish prices, income and the number of dependents simultaneously had a significant effect on the demand for white tofu in Medan. Partially the variable price of white tofu and fish prices has a significant effect on the demand for white tofu in Medan, while the variable price of tempe, income and the number of dependents does not significantly influence the demand for white tofu in Medan.

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Journal Info

Abbrev

agriuma

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Description

Jurnal Agriuma is a journal that discusses the scope of business-based agriculture or other fields that support it, both in the upstream and downstream sectors. The term "upstream" and "downstream" refers to the main view that agribusiness works in the food supply chain. Agribusiness, in other ...