International Journal of Informatics and Informations Systems
Vol 3, No 1: March 2020

Analysis of Customer Transaction Data Associations Based on The Apriori Algorithm

Astuti, Tri (Unknown)
Puspita, Bella (Unknown)



Article Info

Publish Date
01 Mar 2020

Abstract

UD Dian Pertiwi is one of the small and medium enterprises engaged in materials with the main product is building materials. This business experiences large amounts of transactions every day, the data obtained becomes increasingly large, and it will only be limited to a pile of useless data or commonly called junk. By utilizing a data mining approach apriori algorithm technique, the data can be utilized to support the sales process and achieve a target of UD Dian Pertiwi. Based on research and data mining that has been done using association analysis and apriori algorithms by applying a minimum of support = 1% and a minimum of confidence = 70% resulted in the ten strongest association rules can be used by UD Dian Pertiwi in the process of applying a sales strategy including determining interrelationships, in short, the product has the potential to be purchased at the same time, increasing the amount of product stock and conducting promotions.

Copyrights © 2020






Journal Info

Abbrev

IJIIS

Publisher

Subject

Computer Science & IT

Description

The IJIIS is an international journal that aims to encourage comprehensive, multi-specialty informatics and information systems. The Journal publishes original research articles and review articles. It is an open access journal, with free access for each visitor (ijiis.org/index.php/IJIIS/); ...