JURNAL SOSIAL : Jurnal Penelitian Ilmu-Ilmu Sosial
Vol 19, No 2 (2018): JURNAL SOSIAL

Analisis Deskriptif Service Marketing Mix Bengkel Roda Dua Suzuki Magetan

Sejati, Veny Ari (Unknown)
Hariyani, Nunik (Unknown)



Article Info

Publish Date
16 Jan 2019

Abstract

In general, small-beginner workshops only apply traditional marketing and run as simple as possible. Problems arise as a result of the management of the marketing management of the workshop owner who is unable to answer the demands of the customer, causing loss of customers. The formulation of the problem in this study is how the integrated marketing services of the Suzuki Magetan workshop? this research is expected to be able to develop knowledge in the field of marketing communications, especially integrated marketing services, as well as providing knowledge to business startups to be used as a reference and help increase the number of customers. Customer is an asset that determines the company's growth and development. This type of research is qualitative descriptive, because it examines the integrated service marketing of a service company and uses qualitative descriptive research methods. Data collection techniques are complete participatory observation, unstructured interviews and documentation to obtain supplementary data. The purpose of this research are to improve the ability of researchers in the field of marketing communication, to be a means for researchers to publish the results of research in national scientific journals, initiating research road maps for researchers.

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Journal Info

Abbrev

sosial

Publisher

Subject

Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

Journal of Social Affairs (Print ISSN 1411-53441, Online ISSN 2580-1198) contains manuscripts of research results, conceptual agreements, critical analysis in the field of social science, conceptual studies of critical analysis and book reviews in the social ...