Batik tenun ikat has been the traditional legacy in some areas of East Java. This research is based on the findings and analysis on batik tenun ikat in Kediri and Lamongan. The data were collected from observation, in depth-interview, and printed documentations. The SWOT analysis showed that batik tenun ikat in Kediri and Lamongan got the position number two (2). Thus, the priority strategies are 1) extendingÂ partnership, 2) diversification of products and 3) e-marketing and integrated one-webÂ destination. In applying those strategies the need of implementation of strategic blockÂ and interconnection is inevitable. Strategic blocs and interconnection would deeplyÂ increased the connectivity among the actors and hence between the economic elements.
Copyrights © 2015