Journal of Economics, Business, and Accountancy | Ventura
Vol 18, No 2 (2015): August - November 2015

Development formulation of crafts weaving batik ikat East Java: Strategic block and interconnection

Tranggono, Didiek (Unknown)
Dwiridhotjahjono, Jojok (Unknown)
Indira Aryani, Maria (Unknown)
Rasyidah, Resa (Unknown)



Article Info

Publish Date
28 Aug 2015

Abstract

Batik tenun ikat has been the traditional legacy in some areas of East Java. This research is based on the findings and analysis on batik tenun ikat in Kediri and Lamongan. The data were collected from observation, in depth-interview, and printed documentations. The SWOT analysis showed that batik tenun ikat in Kediri and Lamongan got the position number two (2). Thus, the priority strategies are 1) extending partnership, 2) diversification of products and 3) e-marketing and integrated one-web destination. In applying those strategies the need of implementation of strategic block and interconnection is inevitable. Strategic blocs and interconnection would deeply increased the connectivity among the actors and hence between the economic elements.

Copyrights © 2015






Journal Info

Abbrev

jebav

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Economics, Business and Accountancy (JEBAV) addresses economics, business, banking, management and accounting issues that are new developments in business excellence and best practices, and methodologies to determine these in manufacturing and financial service organisations. It considers ...