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Jurnal Manajemen Indonesia
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Articles 169 Documents
ANALISIS PEMASARAN BERBASIS HUBUNGAN PT. XYZ DENGAN HOREKA DI BOGOR Rantetoding, Rangga Jayanti; Yuliati, Lilik Noor; Suharjo, Budi
Jurnal Manajemen Indonesia Vol 19 No 3 (2019): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v19i3.2414

Abstract

The influence of the growth of tourism industry which affected the increasing demand for beef also occurs in Bogor City and Regency. This research was conducted at PT XYZ with their business partners Horeka in Bogor. The relationship between PT XYZ and 100 business partners in Bogor is a marketing relationship between suppliers and suppliers, in which PT XYZ acts as a supplier and company as a product distributor to end consumers. The purpose of this study was to analyze relationship-based marketing between PT XYZ and Horeka business partners in the city of Bogor. Data was obtained by the census method on 100 Horeka business partners who had made purchases at least twice in the past month at PT XYZ until August 2018. The research methodin this study was descriptive analysis using the Top two boxes method and Structural Equation Model (SEM) with Lisrel tools. Based on the results of descriptive analysis, it can be seen that 98 percent of people try to promote mutually beneficial cooperation. The results of the SEM model analysis show that the pattern of linkages that occur in relationship-based marketing of PT XYZ with business partners is not only based on mere financial benefits. The relationship that was built between PT XYZ and Horeka business partners was based more on trust based on flexible business practices. Keywords—Commitment, Cooperation, Relationship Marketing, Trust Abstrak Pengaruh pertumbuhan industri pariwisata yang juga menjadi pengaruh meningkatnya kebutuhan daging sapi terjadi juga di Kota dan Kabupaten Bogor. Penelitian ini dilakukan pada PT XYZ dengan mitra usaha horeka di Bogor. Hubungan antara PT XYZ dengan 100 mitra usaha horeka di Bogor merupakan hubungan pemasaran antara pemasok dan penyalur.Tujuan penelitian ini adalah untuk menganalisis pemasaran berbasis hubungan antara PT XYZ dengan mitra usaha horeka di kota Bogor.Data di peroleh dengan metode sensus pada 100 mitra usaha horeka yang sudah melakukan pembelian minimal dua kali dalam satu bulan terakhir pada PT XYZ sampai dengan bulan Agustus 2018. Metode penelitian yang digunakan dalam penelitian ini adalah analisis deskriptif dengan menggunakan metode Top two boxesserta Structural Equation Model(SEM) dengan tools Lisrel. Berdasarkan hasil analisis deskriptif, dapat diketahui bahwa 98 persen horeka berupaya mengedepankan kerjasama saling menguntungkan. Hasil analisis model SEM menunjukan bahwa pola keterkaitan yang terjadi dalam pemasaran berbasis hubungan PT XYZ dengan mitra usaha horeka tidak hanya didasarkan pada keuntungan finansial semata. Karena hubungan yang terbangun antara PT XYZ dan mitra usaha horeka lebih didasari karena kepercayaan yang berpedoman pada praktek bisnis yang fleksibel. Kata kunci— Kepercayaan, Kerjasama, Komitmen, Pemasaran Berbasis Hubungan
UNDERSTANDING ATTITUDE TOWARDS CHANGE Utami, Ami Fitri; Triady, Moch Sandy
Jurnal Manajemen Indonesia Vol 19 No 3 (2019): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v19i3.2409

Abstract

Business dynamics aimed to urge the organization to adapt in order to parlay their competitive advantage. By this, change attempts often inevitable as an effort to keep functioning on the dynamic condition. However, change in an organization is not easy, mainly when it deals with a human within the structure. This research aims to untangle the individual factor, which forms their attitude toward change. By this, the study determines two-variable such self-efficacy and employee’s trust in a leader as a predictor of the employee attitudes toward change. Through the sample of 50 employees from a company which facing a change in business process, it was found that employees’ self-efficacy and trust in leader positively related with the positive attitude toward change. Otherwise, the self-efficacy and trust in leader negatively influence the negative attitude toward change. Through the result, managers might gain insight that gaining trust in the executives and gaining employees’ trust within their ability is imperative to acquire a positive attitude towards change. Keywords—Attitude towards Change, Change, Self-Efficacy, Trust Abstrak Dinamika bisnis akan terus mendorong organisasi untuk melakukan perubahandemi mencapai keunggulan daya saing yang mumpuni. Namun,perubahan bukanlah hal yang mudah diterima oleh anggota organisasi, terutama saat hal tersebut berimplikasi langsung terhadapmereka sebagai individu. Penelitian ini bertujuan untuk memahami bagaimana pengaruh antara keyakinan diri atau self-efficacydan rasa percaya terhadap pemimpin atau trust in leader terhadap respon akan perubahan yang terjadi. Dengan menggunakan sampel sebanyak 50 karyawan dari satu organisasi yang sedang melakukan restrukturisasi ditemjkan bahwa baik rasa keyakinan akan kemampuan diri serta rasa percaya terhadap pemimpin dapat mempengaruhi respon karyawan terhadap perubahan yang ada. Kata kunci—Attitude towards Change, Change, Self-Efficacy, Trust
Using Cash Flow Ratios To Establish A Manufacturing Bankruptcy Prediction Model Veronica, M. Sienly; Ida, Ida; Winata, Vincent Tanu
Jurnal Manajemen Indonesia Vol 20 No 2 (2020): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v20i2.3198

Abstract

This research has the purpose of forming a bankruptcy prediction model that will occur in manufacturing companies that listed in Indonesia Stock Exchange using the ratioof cash flow because the manufacturing industry plays an important role in a country's economic development. Cash flow ratio and condition of financial difficulties are used as research variables .Non probabilistic sample with the type of purposive sampling is referred to as the method used in sampling at this research, because rather than the number of manufacturing companies used was 92 manufacturing companies.The methodof data analysis in this research uses logistic regression and the results show that cash flow ratios can predict financial distress with operating cash flow margin is most useful in predicting financial difficulty.These findings can make manufacturing companies focus on cash flow ratios to avoid financial distress. Keywords: cash flow ratios; logistic regression; manufacturing industries; financial distress
LOCAL OWN REVENUE, DECENTRALIZATION AND LOCAL FINANCIAL INDEPENDENT Sari, Purnama; Muzaki, Isep Saepul; Mulyatini, Nurdiana; Faridah, Eva; Prawiranegara, Benny
Jurnal Manajemen Indonesia Vol 19 No 3 (2019): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v19i3.2413

Abstract

The regional autonomy system provides an opportunity for regions in the territory of Indonesia to utilize their sources of income independently so that the implementation of development in the regions does not only rely on finance from the central government. In this study, we are of the opinion that regions that are able to optimize their local own revenue will have an impact on increasing local financial independence. Local financial independence is the ability of a region to finance development in its area. Our other opinion assumes that the relationship between localown revenue and the local financial independence can be strengthened by the implementation of decentralization. With good decentralization, local governments are more transparent in providing all information to the public, can increase accountability because public services are getting closer, local governments can take strategic decisions, improve fiscal management, improve economic growth and market security. The new contribution of this study is related to the literature of the merging of the relationship between local own revenue, decentralization, and local financial independence that was built through Moderated Regression Analysis (MRA) evidence in one of the regions in Indonesia, namely Ciamis. The results of the study show that regional local own revenues influence local financial independence. Meanwhile, decentralization which is proxied using local government expenditures is able to strengthen the relationship of local own revenues to local financial independence. So it can be concluded that the effective implementation of decentralization is able to encourage an increase in regional income that comes from its own sources to realize financial independence in the region. Keywords—Decentralization, Local Financial Independent, Local Own Revenue. Abstrak Sistem otonomi daerah memberikan kesempatan kepada daerah-daerah di wilayah Indonesia untuk memanfaatkan sumber-sumber pendapatannya secara mandiri agar pelaksanaan pembangunan di daerah tidak hanya mengandalkan keuangan yang berasal dari pemerintah pusat. Dalam studi ini, kami berpendapat bahwa daerah yang mampu mengoptimalkan pendapatan asli daerahnya akan berdampak terhadap meningkatnya kemandirian keuangan daerah. Kemandirian keuangan daerah adalah kemampuan suatu daerah dalam membiayai pembangunan di daerahnya. Pendapat kami lainnya menganggap bahwa hubungan pendapatan asli daerah dengan kemandirian keuangan daerah dapat diperkuat oleh pelaksanaan desentralisasi yang baik. Dengan desentralisasi yang baik maka pemerintah daerah lebih transparan dalam memberikan semua informasi kepada publik, dapat meningkatkan akuntabilitas karena pelayanan publik menjadi lebih dekat, pemerintah daerah dapat mengambil keputusan yang strategis, meningkatkan manajemen fiscal, meningkatkan pertumbuhan ekonomi dan keamanan pasar. Kontribusi baru dari studi ini adalah menyangkut literature penggabungan hubungan antara pendapatan asli daerah, desentralisasi, dan kemandirian keuangan daerah yang dibangun melalui Moderated Regression Analysis (MRA) bukti pada salah satu daerah di Indonesia, yaitu Ciamis. Hasil studi menunjukan bahwa pendapatan asli daerah berpengaruh terhadap kemandirian keuangan daerah. Sementara itu desentralisasi yang diproksi menggunakan pengeluaran pemerintah daerah mampu memperkuat hubungan pendapatanasli daerah terhadap kemandirian keuangan daerah. Jadi dapat disimpulkan bahwa pelaksaksanaan desentralisasi yang efektif mampu mendorong peningkatan pendapatan daerah yang berasal dari sumber-sumbernya sendiri untuk mewujudkan kemandirian keuangan di daerah. Kata kunci—Desentralisasi, Kemandirian Keuangan Daerah, Pendapatan Asli Daerah.
ANALISA PERAN CUSTOMER ONLINE REVIEW DALAM MEMBANGUN KEPERCAYAAN DAN MINAT BELI KONSUMEN PADA PRODUK PERJALANAN WISATA INDONESIA Permatasari, Anggraeni; Mapuasari, Supeni A.; Yuliana, Eka; Janah, Miftakhul
Jurnal Manajemen Indonesia Vol 19 No 3 (2019): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v19i3.2411

Abstract

The development of online travel business in the world is going very fast. The transformation of new business models from traditional to online aims to create more efficient trading strategies. In tourism marketing, Customer Online Review (COR) plays an important role in validating information about the products or services. The role of COR is very important to gain trust on online buying decisions of products or services. This study aims to analyze the influence of COR as a mediator variable towards consumer online trust and interest in buying online travel products. This research uses quantitative methods through a survey of customers or tourists who have purchased online tourism products through the Online Travel Agency (OTA) service. The collected data is analyzed using Structural Equation Modeling (SEM). The results showed that there was a significant influence between perceived ease of use on customer online trust. Research also shows that COR plays a significant role as a mediating variable between customer trust and consumer buying interest in buying travel products. The novelty of the results shows the online tourism marketing model based on Customer Online Review has the ability to explore real consumer experience and knowledge in Indonesia. Keywords—E-Tourismcommerce, Customer Online Review, Customer Online Trust,Purchase Intention, Wonderful Indonesia Abstrak Perkembangan bisnisperjalanan wisatadaring (online) di dunia berjalan sangat cepat. Transformasi model bisnis baru dari tradisional menjadi online bertujuan untuk menciptakan strategi perdagangan yang lebih efisien. Dalam memasarkan perjalanan wisata, Customer Online Review (COR) memainkan peran penting untuk memvalidasi informasi tentang produk atau pun jasa yang ditawarkan sehingga mengarahkan konsumen untuk membeli produk ataupun jasa tersebut. Peran COR menjadi sangat penting untuk meyakinkan kepercayaan konsumen membeli produk ataupun jasa secara daring. Penelitian ini bertujuan untuk menganalisa pengaruh COR dalam membangun kepercayaan dan minat beli konsumen dalam membeli produk perjalanan wisata secara daring. Penelitian ini menggunakan metode kuantitatif melalui surveiterhadap pelanggan jasa Online Travel Agency (OTA) di Indonesia yang telah membeli produk wisata daring. Data yang terkumpul dianalisa menggunakan Structural Equation Modelling(SEM). Hasil penelitian menunjukkan terdapat pengaruh signifikan antara perceived ease of usedalam membangun kepercayaan pelanggan OTA. Penelitian juga menunjukkan COR berperan signifikan sebagai variabel mediasi antara kepercayaan pelanggan dan minat beli kosumen dalam membeli produk perjalanan wisata. Kebaruan dari hasil penelitian ini adalah menemukan model pemasaran wisata daring berbasis Customer Online Review,yang berkemampuan menggali pengalaman dan pengetahuan konsumen secara realdi Indonesia. Kata kunci—E-Tourism commerce ,Customer Online Review, Customer Online Trust, Minat Beli Konsumen, Wonderful Indonesia
Identifying Financial Distress Firms: A Case Study on Property and Real Estate Companies Listed In Indonesian Stock Exchange Dillak, Vaya Juliana; Fitri, Zaza Humaida
Jurnal Manajemen Indonesia Vol 19 No 3 (2019): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of this study is to investigate the simultaneous and partial effects between ratio of liquidity, leverage, profitability and sales growth to financial distress in property companies listed in Indonesian Stock Exchange in 2013-2017. Sampling technique used in this study is purposive sampling technique. Sample in this study is as many as 38 samples within 5 years; therefore, a total of 190 company samples were obtained. Technique of analysis used in this study is logistic regression analysis using application of SPSS 24.0. Based on the research result, the ratio of liquidity, leverage, profitability and sales growth variables affect financial distress by 61.3%, and the rest of 38.7% is affected by other factors outside the research variables. Partially, liquidity variable has a positive effect to financial distress and profitability variable has a negative effect to financial distress. On the other hand, leverage variable proxied with debt to asset ratio and sales growth has no effect to financial distress.
THE IMPACT OF PERCEIVED USEFULNESS AND PERCEIVED EASE-OF-USE TOWARD REPURCHASE INTENTION IN THE INDONESIAN E-COMMERCE INDUSTRY Wilson, Nicholas
Jurnal Manajemen Indonesia Vol 19 No 3 (2019): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v19i3.2412

Abstract

This research was conducted to understand the impact of perceived usefulness and perceived ease-of-use on repurchase intention in the Indonesian e-commerce industry. A total of 400 respondents participated in this research, in which, collected data were further analyzed using PLS-SEM method. Smart PLS 3.2.7 software was used to analyze and generate the results required for the concluding this research. Based on the results of the data analysis, it could be concluded that both perceived usefulness and perceived ease-of-use had a positive impact on Indonesian consumers’ repurchase intention in the e-commerce industry, both directly and indirectly through trust. Based on these result, author would like to suggest that companies practicing their business in theIndonesian E-Commerce Industry to make upgrade their system to be more simpler yet understandable regarding the website or the apps that the company develop in order to reduce the level of confusion between the users, while at the same time, companies should also create a website or system in which people will perceive that such an app or e-commerce website would be beneficial in helping them in enhancing their daily activities, thus pushing them to learn and use the system. To author’s best knowledge, this is one of a few studies which conduct an assessment regarding the relationship between variables in the e-commerce industry using PLS-SEM approach. Keywords—E-Commerce Industry, Perceived Ease-of-Use,Perceived usefulness, Repurchase Intention, Trust Abstrak Penelitian ini dilakukan untukmengetahui pengaruh perceived usefulnessdan perceived ease-of-useterhadap repurchase intentionpelanggan pada industri e-commercedi Indonesia. Penelitian ini menggunakan metode survey, dimana, sebanyak 440 responden berpartisipasi dengan mengisi kuesioner yang diberikan. Setelah mengumpulkan seluruh data dari responden, data tersebut kemudian diolah dengan menggunakan metode PLS-SEM. Software Smart PLS versi 3.2.7 digunakan untuk menganalisis danmenemukan hasil akhir dari pengolahan data ini akan digunakan untuk menyimpulkan hasil dari penelitian ini. Berdasarkan hasil analisis data, peneliti dapat menyimpulkan bahwa kedua variabel independen, yaitu perceived usefulness dan perceived ease-of-useberpengaruh positif terhadap repurchase intention, baik secara langsung maupun secara tidak langsung melalui trust. Berdasarkan hasil ini, peneliti ingin menyarankan kepada seluruh perusahaanyang bergerak di industri e-commerce di Indonesia untuk dapat menigkatkan kualitas sistemnya, dimana, system yang diimplementasikan oleh perusahaan haruslah mudah untuk dipelajari dan dimengerti oleh masyarakat dengan tujuan agar masyarakat tidak bingung di dalam menggunakan system yang dikelola oleh perusahaan. Selain itu, peneliti juga ingin menyarankan kepada perusahaan untuk dapat menciptakan suatu sistem e-commerce yang dimana sistem tersebut akan dipersepsikan sebagai suatu sistem yang akan berguna bagi masyarakat di dalam membantu mereka untuk melakukan aktivitas sehari-hari, sehingga, masyarakat akan belajar dan menggunakan sistem yang dikelola oleh perusahaan e-commerce tersebut. Berdasarkan hasil studi yang dilakukan oleh peneliti, penelitian ini merupakan satu dari sedikit penelitian yang bertujuan untuk mengetahui hubungan antar variabel melalui metode PLS-SEM pada industri e-commerce di Indonesia. Kata kunci—Industri E-Commerce,Perceived ease-of-use,Perceived usefulness,Repurchase Intention,Trust
PENGARUH KINERJA GREEN BRANDING TERHADAP GREEN BRAND PREFERENCE PADA INDUSTRI GREEN COSMETICS DI KOTA BANDUNG Dewi, Anisa Indriani
Jurnal Manajemen Indonesia Vol 14 No 3 (2014)
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1262.958 KB) | DOI: 10.25124/jmi.v14i3.368

Abstract

Penelitian ini dilakukan dengan tujuan meneliti pengaruh dari Green Branding terhadap Green Brand Preference pada Industri Kosmetik Hijau di Kota Bandung. Sebagaimana dengan maraknya isu lingkungan yang kerap terjadi dewasa ini, serta munculnya tuntutan masyarakat akan produk yang ramah lingkungan maka hal tersebutlah yang menjadi dasar dilakukannya penelitian. Dalam penelitian ini yang menjadi variabel bebas ialah green branding dan variabel terikatnya green brand preference. Objek penelitian ini berada di Kota Bandung. Data primer dalam penelitian ini diperoleh dengan kuisioner yang disebar kepada 200 orang responden, di mana merupakan konsumen pada industri kosmetik hijau di Kota Bandung. Data sekunder dalam penelitian ini diambil dari berbagai literatur dan dokumen yang berkaitan. Penelitian ini menggunakan analisis jalur dan untuk pengujian hipotesisnya menggunakan Uji F. Selain itu digunakan analisis koefisien determinasi untuk mengetahui seberapa besar pengaruh green branding terhadap green brand preference. Hasil penelitian dari koefisien determinasi berada di angka 40,40% Dapat disimpulkan bahwa pengaruh green branding terhadap green brand preference secara umum berada pada kondisi yang baik namun belum maksimal. Maka dari itu disarankan agar perusahaan lebih sering menggunakan promosi tentang produknya yang ramah lingkungan dan memberikan informasi yang jelas akan kelebihan-kelebihan dari gaya hidup peduli lingkungan sehingga diferensiasi produk dapat lebih terasa
ANALISIS EKSPOR-IMPOR DAN INDEKS HARGA KONSUMEN PADA PERTUMBUHAN EKONOMI INDONESIA Darman, Darman
Jurnal Manajemen Indonesia Vol 16 No 1 (2016)
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (12132.384 KB) | DOI: 10.25124/jmi.v16i1.726

Abstract

This study aims to assess and analyze the Effect of Export, Impor and Consumer Price Index in economic growth in Indonesia from 2000 to 2014. This research uses quantitative descriptive approach with the nature of verification explanatory method. The data used are secondary data in the form of Export, Import, and the Consumer Price Index of Indonesian Economic Growth (GDP) in 2000-2014. The results showed that export push the GDP more effectively: compared to import sector and CPI. Regression analysis showed that the constant value of GDP was 0.526. Also, the Export Coefficients value is 0.015, the Import Coefficients value is -0,026 and CPI is -0.2303. Meaning that 1 percent of the value of exports will increase GDP by 1.5 percent, 1 percent of imports will lower the value of GDP by 2.6 percent and 1 percent of the CPI will lower the value of GDP by 23.03 percent. This means that Exports variable boots GDP more effective from Import sector and the Consumer Price Index. Significance test results showed that the variables of export, import and CPI jointly influence economic growth (GDP) with the alpha (a) of 5% as shown by the F-statistic significant value of 0.74, greater than a=0,05. In other words, the independent variabel (exports, imports and CPI) jointly affect the dependent variable (GDP)
STRATEGI MARKET ENTRY CONVENIENCE STORE DI INDONESIA Wulandari, Respati; Sriwardiningsih, Enggal
Jurnal Manajemen Indonesia Vol 15 No 3 (2015)
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (9573.532 KB) | DOI: 10.25124/jmi.v15i3.717

Abstract

Penelitian ini bertujuan untuk menganalisa dan melihat strategi yang digunakan pada Convenience Store di Indonesia dengan mengambil 7-Eleven sebagai sumber field study dengan metode orientasi pasar. Pengaruh lifestyle menjadi indikator penunjang dalam perkembangan 7-Eleven ddengan menerapkan beberapa strategi yang mengena di market Indonesia, terutama bagi kalangan muda dimana diketahui memiliki indikasi terpenting dalam siklus lifestyle di Indonesia. Tujuan tercapai dengan mengetahui penerapan strategi yang digunakan sehingga dapat diterapkan dalam menjalankan strategi bisnis pada Convenience Store

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