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INDONESIA
Sinergi : Jurnal Ilmiah Ilmu Manajemen
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Core Subject : Economy, Science,
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Articles 59 Documents
THE INFLUENCE OF ADVERTISING STARS, BRAND IMAGE, AND BRAND AWARENESS ON THE INTENTION TO BUY HONDA VARIO MOTORCYCLES IN PASURUAN Bastian, Antoni; Sugito, Sugito; Hati Wau, Kerinus; Nastiti, Wahyuningsih; Sutismawati Sirait, Lincaria
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol 9, No 1 (2019)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1049.466 KB) | DOI: 10.25139/sng.v9i1.1467

Abstract

This study examines the Influence of Advertising Stars, Brand Image, and Brand Awareness Against Intention to Buy Honda Vario Motor in Pasuruan. The purpose of this research is to know the direct and indirect correlation between the influence of advertisement star to brand image and brand awareness. The results show that the indirect effect on brand awareness is mediated by brand image. Honda Vario brand image is so strong that it can increase the value contained in the product. Companies must use variables and do different strategies so that their products become more desirable in the market.
Competitive Dynamics in Micro: Analysis of Perception About Competition in Unitomo Street Food Business Purnomo, Bambang Raditya
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol 7, No 2 (2017)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1624.626 KB) | DOI: 10.25139/sng.v7i2.362

Abstract

The purpose of the study this is to explore small and micro businesses in their connections with competitors and the competitive force in the market.  This study uses the information processing approach to examine three activities, scanning the competitive environment, the interpretation of competitive actions, and reactions based on that assessment.  This research is motivated by the lack of competitiveness of micro businesses, especially those engaged in the culinary field.  This study uses qualitative approach with phenomenological methods, in which  researchers try to explain or reveal the meaning of a concept or phenomenon of experience based on the awareness that occurs in some individuals.  In this study, researchers collect, summarize and interpret the data obtained, which is then processed back in order to obtain a clear, directed and thorough pictures of the problem which become the object of research.  Phenomenological approach is used to analyze the original data collected from interview with the informant. Structural interpretation of the experience described by researchers in the description of the participants.
Rapid Changes In Society, Technology ,Economy And Public Service Institutions Bagchi, Tirthendu
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol 7, No 1 (2017)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.939 KB) | DOI: 10.25139/sng.v7i1.26

Abstract

Current paper has the purpose to analyze the statement by Drucker (1985) that rapid changes in today’s society, technology, and economy in general are simultaneously a great threat to public-service institutions and even greater opportunity. The statement by Drucker will be analyzed  particularly with context of post offices that what are they going through these days or have gone through. Finally, some recommendations will be made for USPS based on the findings of the analysis..
THE EFFECT OF COMMITMENTS AND ORGANIZATION TRANSFORMATIONAL LEADERSHIP ON TEACHER ORGANIZATIONAL CITIZENSHIP BEHAVIOUR Syamsudin, Nur
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol 6, No 2 (2016)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.012 KB) | DOI: 10.25139/sng.v6i2.79

Abstract

Abstract.quantitative correlation study took 18teachersampling junior high schoolThoriqotunNajahSingosariMalang.The data collection technique using a questionnaire that has been tested the validity and reliability test. Data analysis technique used isAnalisia, multiple linear regression correlation  the results obtained Fcount = 86.818 is greater than the Ftable: 0,05; 2; 18 by dk v1 = 2 and v2 = 18, the score of 3.554557 or with a significance level of 0.000 (p <0.05), the regression model, namely variable transformational leadership and organizational commitment together can be used to predict the organizational citizenship behavior Master Junior ThoriqotunNajahSingosariMalang..
Implementation of Economic Value Added and Market Value Added Analysis as Valuation Tools of Invest Feasibility GS, Achmad Daengs; Rahmansyah, Moch Rizaldy
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol 7, No 2 (2017)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (281.471 KB) | DOI: 10.25139/sng.v7i2.360

Abstract

For the investors, financial statement is a benchmark of investors in assessing the company's performance. In fact, investors are not always receiving the accurate company's financial statements information and its levels of fairness are in doubt. The financial statement analysis with using financial ratios is not enough. The investors may need to use alternatives financial statement analyses techniques that reflect the actual company's performance. Therefore, both of the investors and the prospective can use Economic Value Added (EVA) and Market Value Added (MVA) analysis. With these technical analyses, the investors may know the company's performance where they are invested or to be used as a place to invest whether it has value added or not. With the results of these analyses, it is the expected for the investors to be more confident in making decision whether to buy, sell or hold the ownership in the company.
The Integration Of Cultural Resources Management In Disaster Management At Special Region Province Of Yogyakarta Puspitosari, Deffi Ayu; Afriono, Rizky
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol 7, No 1 (2017)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.571 KB) | DOI: 10.25139/sng.v7i1.27

Abstract

The Republic of Indonesia Law number 24 year 2007 on disaster emphasizes that the protection of national assets is in line with Law No. 11 year 2010 on the cultural heritage. Yogyakarta Province has 12 disaster hazards and has five complete archaeological cultural layers in Indonesia. In the event of a disaster, potential damage to the cultural heritage is exposed. The archaeological cultural layer consists of prehistoric, classical, Islamic and colonial. The lack of research related to cultural heritage in the province resulting in increasing vulnerability of cultural heritage and society. Using qualitative method with in-depth interview, the aim of this study is to analyse the management of cultural heritage from the perspective of disaster management. Archaeological cultural layers that embedded into the realm of cultural heritage is defined as a national asset that should be protected. The result shows that the management of cultural resources in the province is not yet integrated with disaster management. However, the results of the archaeological identification of cultural heritage in each cultural layer in Yogyakarta showed the development of community adaptation to the disaster. Utilization of cultural heritage as an element of the panca gatra has been impartial that affected the regional resilience and security in facing the disaster. Both of these problems can be overcome by integrating the cultural resources management and disaster management, the establishment of an emergency response team on cultural preservation, and disaster risk analysis on cultural heritage that annexed by BPBD and Cultural Office of Yogyakarta Province.
THE INFLUENCE OF MOTIVATION AND WORK ENVIRONMENT ON THE PERFORMANCE OF EMPLOYEES Muchtar, Muchtar
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol 6, No 2 (2016)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.711 KB) | DOI: 10.25139/sng.v6i2.80

Abstract

Abstract.This  aims to determine the factors that affect the performance of employees of the University PGRI RonggolaweTuban. These factors are motivation and work environment. Employees who have a high motivation to work will have a positive impact for the organization, so as to achieve organizational goals. Hypothesis testing is done by spreading the questionnaire as many as 52 employees of the University PGRI RonggolaweTuban. Analysis using multiple linear regression analysis. Results of testing the hypothesis that the value F = 4,312; and p = 0.019 (p <0.05) that there is influence motivation and work environment on employee performance PGRI University RonggolaweTuban. The results of the partial test (t test) on the motivation variable, obtained t = 0.136, p = 0.892 (p> 0.05), meaning that work motivation has no significant effect on employee performance. On the environment variable obtained value t = 2,376; and p = 0.021 (p <0.05), which means that the working environment have a significant effect on employee performance. R2 = 0.115 shows that simultaneously motivated and able to contribute to the environmental performance of 11.5% on the employees of the University of PGRI RonggolaweTuban..
A Phenomenological Study of the Lived Experiences of the Generation X and Y Entrepreneurs Khor, Patrick
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol 7, No 2 (2017)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.289 KB) | DOI: 10.25139/sng.v7i2.363

Abstract

This qualitative phenomenological approach examined the Generation X and Y cohorts in terms of their lived experience towards the  entrepreneurial journey in Singapore, which can consequently fill empirical gap on entrepreneurship among generational cohorts of Asian entrepreneurs.  The study sample comprised  15 generation X and 15 Y Singaporean entrepreneurs from 30 companies who identified their involvement in starting a business venture and in the day-to-day running of the business. Using NVIVO to cull down key components and ideas from the data, the study revealed that Generation X and Generation Y to have similar work attitudes, values and behaviours. The differences between the generations include differences in age, experience as well as obligations in life such as to one’s family. Further studies are needed to examine the differences of these cohorts in terms demographic, psychological and social variables to provide additional insights and identify contributing factors to successful entrepreneurial venture.
Police And Public Image Satisfaction On Quality Of Service In Corner Driver's License Unit Indahingwati, Asmara
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol 7, No 1 (2017)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (359.714 KB) | DOI: 10.25139/sng.v7i1.29

Abstract

This research discusses, the influence of physical environmental, technical and functional quality toward customer satisfaction and Police institution image (study at SIM Corner in Indonesia). This purposed of this research to evaluate and analyze. The population of this research is the customer’s as the applicant extension of SIM A and SIM C and also SIM A and SIM C at the service management of SIM Corner in Indonesia, as respondent being analyzed are 150 customer’s at SIM Corner in Surabaya city and Sidoarjo district, and using non-probability sampling, besides it also using accidental sampling. Date tool using the Structural Equation Modelling (SEM) with path analysis, and the result of this research show that: physical environmental quality proven that it improve the customer satisfaction at SIM Corner; technical quality proven that it improve the customer satisfaction at SIM Corner; functional quality proven that it improve the customer satisfaction at SIM Corner; physical environmental quality proven that it improve the Police institution image; technical quality proven that it improve the Police institution image; functional quality proven that it improve the Police institution image; consumer satisfaction proven that it improve the Police institution image in Indonesia.
THE MARKETING MIX EFFECT OF INTERESTS IN HIGH SCHOOL STUDENTS CHOOSE NATIONS CHILDREN CHRISTIANITY SURABAYA Sukoco, Agus
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol 6, No 2 (2016)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.743 KB) | DOI: 10.25139/sng.v6i2.81

Abstract

Abstract.This study aims to determine how much influence the marketing mix to the acquisition decision a student at the College of Christian Religion AnakBangsa. The research model used in this research that using a questionnaire (questionnaire), the sample in this study 81 students who were students Nations Children STAK. The analytical method used is multiple regression analysis. From the results of the study indicated that there is the influence of simultaneous perception of the marketing mix to the acquisition STAK Nations Children student in Surabaya. Where the value of the highest simultaneously shown on variable X5 is people, with a value of 0.658 or 65.8%, to the presentation of student acquisition. Partially perception there are four variables, namely the product variable (X1)with a value of 0.647 or 0.647%, the variable price (X2)with a value of 0.601 or 60.1%, variable promotions (X3)with a value of 0.611 or 61.1% and variable locations ( X4)with a value of 0.658 (65.8%) were the most influential in the interest of students. Besides the variable (X5)is a dominant influence on the variable interest of students choose STAK AnakBangsa Surabaya.Keywords: Marketing Mix, Interests Student