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INDONESIA
LONTAR: Jurnal Ilmu Komunikasi
ISSN : 24425109     EISSN : 25992194     DOI : -
Core Subject : Education, Social,
This journal is published to develop the ability of lecturers in writing in accordance with the field of cultivation, including public relations and journalism, in addition to the journal LONTAR discuss social phenomena concerned with the science of communication.
Arjuna Subject : -
Articles 180 Documents
Interaksi Virtual Remaja Di Media Sosial Azhar, Indrianti
LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 1 (2018): LONTAR: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.258 KB) | DOI: 10.30656/lontar.v6i1.646

Abstract

The study is titled " Virtual Interaction of Teen on Social Media". The purpose of this study was to find out the meaning of Facebook social media for adolescents as a medium of communication in the virtual world, how teenagers express themselves through social media and show the symbol of virtual interacting contemporary teen-age.  The theory in this study is the symbolic interaction with the methodology of virtual ethnography. Techniques of determining informants using snowball technique that is through the recommendation of facebook users among adolescents aged 15-18 Years in Cilegon City. Data collection techniques are done by direct observation, in-depth interviews, and documentation. While virtual ethnographic observations are done online and offline. Online observations of researchers interact with resource persons in social media, offline researchers face to face with sources. Triangulation of sources is used in the technique of data validity. The results of this study's first teenage interpreting Facebook as an entertainment, interaction and media interaction in the virtual world. Second, teenagers can express themselves through the status update activity with slang, upload photos with "contemporary" pose and intensity of interaction by chatting to forget the time, and the dependence of updates in social media facebook.
The Influence of Brand Equity Against Trust in Brand Users of Services Transportation Ojek Online Go-Jek Saksono, Eko Hari; Rahayunianto, Arry
LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 1 (2018): LONTAR: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (879.796 KB) | DOI: 10.30656/lontar.v6i1.647

Abstract

In its development today there are many companies ojek service provider online. Brand strength (Brand Equity) to benchmark a brand can survive in the middle of crowded product or not. Brand equity or brand equity is a set of brand assets and liabilities associated with a brand, name, symbol that is able to increase or decrease the value provided by a product or service both to the company and to the customer. But strengthening the brand is not easy, the company must have some assets that can complement the brand remains strong in the middle of market share. And there are many other factors that must be considered in maintaining consumer confidence in the product.The purpose of this research is to find out whether the strength of Brand (Brand Equity) affect the Trust in Brand consumers or users on the brand to use the service Transport Ojek Online Go-Jek. The theory which is the reference in the analysis is the Information-integration Theory approach. Information-integration for communicators centers on the way we accumulate and organize information about all people, objects, situations, and ideas that shape attitudes or a tendency to act in a positive or negative way. Research method that researcher use is survey method. Survey method is used to get data from a certain place that is natural, in collecting data, done by distributing questionnaires, test, interview, structured and so on.  The analysis used by the researchers is regression analysis. Regression is intended to find the form of relationship of two variables or more in the form of a function or equation whereas correlation analysis aims to find the degree of closeness relationship two or more variables.
Pengaruh Celebrity Endorser Hamidah Rachmayanti Terhadap Keputusan Pembelian Produk Online Shop MAYOUTFIT Di Kota Bandung Zahra, Ratika; Rina, Nofha
LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 1 (2018): LONTAR: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (592.361 KB) | DOI: 10.30656/lontar.v6i1.648

Abstract

Utilization of internet among modern society today is the use of social media. Of the many social media that are present to be consumed by modern society and one of them is Instagram useful benefits for the delivery of new information including one that is also used dalah things do business. The emergence of the phenomenon of online shopping in social media Instagram for the vigorous business conduct marketing using supporting figures or celebrities endorser as a supporter to market their products. Seeing this phenomenon, it is necessary to do a research that. Hamidah Rachmayanti is a celebrity endorser used by Online Shop Mayoutfit has several purposes in this research is to determine the effect of Visibility, Credibility, Attractiveness and Celebrity Endorser Effectiveness to the Decision Purchase Online Shop Mayoutfit products. This research uses quantitative method with questionnaire distribution and using multiple linear regression. This study concludes that the influence of Celebrity Endorser on @hamidahrachmayanti account of 52.1% can be explained by variables consisting of Visibility, Credibility, Attractiveness, and Power. 
Makna Tinder sebagai Tempat Mendapatkan Teman Hidup Annisarizki, Annisarizki
LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 1 (2018): LONTAR: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (560.685 KB) | DOI: 10.30656/lontar.v6i1.644

Abstract

Tinder is one of the online dating search applications are busy used. Tinder provides a change in the way society finds friends, the process of getting a life partner begins with face-to-face introductions, passing approach stages with partners, exploring stages to get to know each other, then being intimate with dates.  But when Tinder takes the time it takes not long to decide to marry someone new in their life, this is what makes the researcher interested to know how the phenomenon of searching a friend live through online dating application about the meaning of Tinder as a place to get a life partner. The theory used in this research is Computer Mediated Communication (CMC) theory and Social Penetration theory. This research also uses phenomenology method with qualitative approach. The results showed that the informants used Tinder because of the invitation from friends. They have limited time and environment, so they become social media (Tinder) as a solution to get the soul mate.But they still select the match couples in Tinder according to the criteria they are in the real world, for they get married. 
Digital Online Dan Trust Dalam Hubungan Antara Tokopedia Dengan Pengguna Layanan Mohansyah, Alessander; Parani, Rizaldi
LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 1 (2018): LONTAR: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (522.125 KB) | DOI: 10.30656/lontar.v6i1.649

Abstract

Maraknya bisnis e-commerce yang ada di Indonesia tidak terlepas dari semakin banyaknya penggunaan layanan digital online pada masyarakat.Hal ini mendorong perusahaan-perusahaan yang bergerak dibidang e-commerce berkompetisi untuk memberikan pelayanan online yang terbaik bagi para pelanggan dan penggunanya.Mulai dari layanan transaksi pembayaran terhadap penjualan produk hingga yang terbaru adalah layanan pembayaran tagihan. Namun demikian layanan yang terakhir ini nampaknya masih jarang digunakan oleh para pelanggan karena belum adanya kepercayaan yang tumbuh dalam konteks hubungan antara pelanggan dengan perusahaan penyedia jasa layanan. Tokopedia merupakan salah satu perusahaan yang sedang berupaya untuk menanamkan kepercayaan kepada para pelanggannya untuk mau melakukan transaksi pembayaran tagihan melalui online.Oleh karenanya, studi ini mencoba memberikan gambaran tentang strategi yang dilakukan oleh Tokopedia untuk membangun hubungan dengan para pelanggannya menyangkut penggunaan transaksi layanan pembayaran tagihan. Studi ini menggunakan pendekatan kualitatif dengan metode penelitian deskriptif yang menggunakan Tokopedia sebagai unit analisa. Metode pengumpulan data yang dilakukan adalah dengan wawancara mendalam terhadap satu orang key informant dan dua orang informant yang mewakili Tokopedia.
Penggunaan Media Komunikasi Bagi Remaja Perempuan Dalam Pencarian Informasi Kesehatan Prasanti, Ditha
LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 1 (2018): LONTAR: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (600.676 KB) | DOI: 10.30656/lontar.v6i1.645

Abstract

Health information becomes important, not only for the sick, the elderly, or the children, but also for young women. Especially considering the new media era that developed more sophisticated along with the development of technology in his day. Likewise, it happens with the writer's research informant who has a new method in the search for health information.The research review that has been done in this article is the use of female teen communication media in the search for health information. The purpose of this research is to know the communication media used by female teenager in searching health information.  The results of the research have shown that the female teenagers who become informants of this research writer use various communication media. Among young women who are studying in health majors choose to use online journal literature only.
ANOMALI TRILOGI FIFTY SHADES SEBAGAI FAN FICTION DALAM FANDOM Respati, Riris Endah; Eriyanto, Eriyanto
LONTAR: Jurnal Ilmu Komunikasi Vol 7, No 2 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v7i2.2044

Abstract

Trilogi novel Fifty Shades telah terjual lebih dari 100 juta kopi di seluruh dunia. Hal ini membuat penulisnya, E.L. James pada tahun 2013 menjadi penulis dengan pemasukan tertinggi di posisi pertama dengan jumlah $95 juta. Kemudian Universal Pictures mendapat lisensi untuk mengadaptasi novel ke dalam film layar lebar. Dengan total biaya produksi film mencapai $150 juta, trilogi film Fifty Shades telah meraup keuntungan lebih dari $1 Miliar pada box office global. Penelitian dilakukan dengan pendekatan kualitatif dengan menggunakan metode desk research. Instrumen penelitian diambil dari beberapa pemberitaan tentang novel dan film dari trilogi Fifty Shades di situs daring. Kesuksesan James pada angka penjualan novel dan pendapatan film, bukanlah hal yang mengherankan dan dapat dianggap wajar saja. Tetapi yang menarik adalah novel karya James berawal dari kisah fan fiction dari fandom Twilight yang ditulisnya pada situs fanfiction.net. Dilihat dari sisi industri, mereka berusaha untuk mendapatkan keuntungan sebesar-besarnya dengan memanfaatkan khalayak pasif sebagai komoditas. Sedangkan dari sisi fandom, terdapat dua pandangan, yaitu ada yang mendukung langkah James untuk masuk ke dunia industri dan ada pula yang menganggap James telah mengkhianati komunitas fandom.
KONSTRUKSI CITRA SEKOLAH SUNNAH DI INDONESIA (STUDI KASUS KONSTRUKSI CITRA SEKOLAH SUNNAH MENURUT PERKUMPULAN KOMUNIKASI SEKOLAH SUNNAH INDONESIA (ASESI) Hani, Rafika
LONTAR: Jurnal Ilmu Komunikasi Vol 7, No 2 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v7i2.2042

Abstract

Nowadays, there are so many emerging Islamic schools in Indonesia. One of them is theestablishment Islamic school which is the Islamic religious education based on Al-Qurán and AsSunnah Shahih from Rasululullah Shallallahuálaihiwasallam. This school are known as the SunnahSchool or school in Manhaj Ahlusunnah waljamaáh, and more often also called as Salafi school.ASESI as a communication forum for sunnah schools in Indonesia see the realities of the phenomenonof sunnah schools in Indonesia. This study uses a qualitative descriptive method with a case studyapproach. Data collection techniques are carried out by observation, interviews, and literature.ASESI process the image construction of sunnah schools in Indonesia. The process consists ofexternalization by looking at the realities that the management of the Sunnah school in Indonesia isstill not well organized. The objectivation process is that ASESI organizes programs to improve theimage of the sunnah school as a school that has a quality sunnah. The internalization process, namelyASESI, means the community's perception of the enthusiasm of the community towards the programscarried out by ASESI.
KOMUNIKASI PARTISIPATORIS DALAM PEMBENTUKAN DESA WISATA DI DESA DURIAN DEMANG KABUPATEN BENGKULU TENGAH (STUDI KASUS DI DESA DURIAN DEMANG, KABUPATEN BENGKULU TENGAH) Pitasari, Dwi Nurina
LONTAR: Jurnal Ilmu Komunikasi Vol 7, No 2 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v7i2.2041

Abstract

Durian Demang Village is a village that has natural beauty that can become a touristdestination if it is well developed. This study discusses the development communication strategy usedin the formation of a Tourism Village in Durian Deman, Bengkulu Tengah Regency so that people'seconomic lives will be better. The purpose of this study was to determine the application ofparisipatoris communication in the formation of a Tourism Village in Durian Demang Village,Bengkulu Tengah Regency. The research method used in this research is the case study method with aqualitative approach. The data collection techniques used were observation, interview,documentation study and literature study. The results of this study The participatory communicationstrategy undertaken by the Ministry of Environment and Forestry (KLHK) has an effective functionand role in providing awareness, communicating empowerment messages and developing communitycreativity in the Durian Demang Village.
PENGARUH SALES PROMOTION DAN INFLUENCER MARKETING TERHADAP MINAT MEMBELI DALAM MOBILE LEGENDS Carissa, Tiffani; Aruman, Akhmad Edhy
LONTAR: Jurnal Ilmu Komunikasi Vol 7, No 2 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v7i2.2047

Abstract

This research examines sales promotion, influencer marketing and purchase intention ofMobile Legends Bang Bang game. This research aims to determine whether there is influence and theextent of the influence of sales promotion and influencer marketing towards the in game purchaseintention. The communication model used is technology acceptance model by Venkatesh and Davis.The methodology in this research is a quantitative approach using multiple linear regression analysis.The population of this research is Mobile Legends game players who have seen the sales promotion inthe game and influencer marketing through BluePanda?s YouTube channel. Primary data werecollected by distributing questionnaires to 100 respondents. From the research?s result, there is aninfluence on sales promotion and influencer marketing simultaneously towards in game purchaseintention with values of contribution equal to 32.3%.

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