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Asian Journal of Media and Communication (AJMC)
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Articles 41 Documents
Gender in Asian Movie: Narrative Deconstruction Analysis of Rashomon Kusuma, Rina Sari
Asian Journal of Media and Communication (AJMC) Vol 1, No 1 (2017): Volume 1, Number 1, April 2017
Publisher : Department of Communications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol1.iss1.art4

Abstract

Movie, as a means of mass communication, narrating life in a set of binary - that have different privilege. This research wants to examine movie entitled Rashomon, directed by Akira Kurosawa in 1950, in narrating gender as one of characters code that gave diverse contradictive testimonies about the same events; rape and murder. Rashomon used multiple narrators that build the same story from different point of view that lead to the subjectivity and relativity of truth which the director didn’t give the audience clue how to interpret it. The characters that consist of one women and six men give us a glimpse of sign that there is no gender neutrality will be found in this movie, just like what feminist narratologist saying. With deconstructive approach, this research wants to traces the micro-power of textual process, exposing centralizing and unravelling aspects, making less visible aspects more apparent about gender in movie. Deconstructive reading of Rashomon will generating new discourse about binary opposition men/women by questioning masculinity. Keywords: Movie, Gender, Narrative, Deconstruction, Rashomon
Strategic Communication and Public Engagement: The UAE E-Brainstorming Session Badran, Badran A.
Asian Journal of Media and Communication (AJMC) Vol 1, No 2 (2017): Volume 1, Number 2, Oktober 2017
Publisher : Department of Communications

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Abstract

In the context of the conference’s topic of ‘Strategic Communication and Public Engagement’ comes this case study, which illustrates the creative use of social media in crowdsourcing ideas from the public with the goal of formulating government policy in the United Arab Emirates (UAE). Unlike the usual model of top-down policy formulation in many developing countries, the UAE government adopted an experiment entitled ‘The UAE Brainstorming Session’, which is the country’s first technology-based citizen engagement event that leveraged the highly popular social media platforms to elicit ideas and suggestions about public services. Specifically, two under-performing national sectors were targeted; public health and education. Citizens and residents were invited to identify the main issues in these two sectors and offer their suggestions to address them. The UAE Prime Minister personally tweeted inviting everyone to participate. The public response to this initiative was substantial, with 82,000 new ideas delivered by several social media channels. A ministerial committee then shortlisted the best ideas, suggestions, and these were subsequently discussed in a strategic cabinet retreat. The next step was government approval of several initiatives, which were subsequently implemented. Lessons learned from this case study can be beneficial to many countries that are considering similar technology-based initiatives that utilize popular and accessible social media as public policy tools and instruments of citizen engagement.Keywords: Strategic Communication; Citizen Engagement; Social Media; United Arab Emirates Government.
Moves and steps analysis of the message from CEO in in-flight magazines Semchuchot, Narudol; Soontornnaruerangsee, Wannana
Asian Journal of Media and Communication (AJMC) Vol 1, No 1 (2017): Volume 1, Number 1, April 2017
Publisher : Department of Communications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol1.iss1.art5

Abstract

This study was aimed to investigate English language moves and steps of thirty purposively selected messages from the CEO in in-flight magazines from five airlines (British Midland Airlines, Gulf Air, Jetstar Airways, Thai Airways International and United Airlines) by adopting Bhatia’s (2014) sales promotion letter model. The findings revealed that the three most frequently found moves were considered obligatory basing on Kanoksilapatham’s (2007) proposition. The three moves were Move 7 ‘Ending politely’, Move 1 ‘Establishing Credentials’ and Move 2 ‘Introduction of the offer’, respectively. Moreover, it was also found that the most prominent organization of moves found in the corpus was Move 1 followed by Move 2 and Move 7. Move 2, which comprised three steps, ‘Offering the product or services’, ‘Essential detailing of the offer’ and ‘Indicating value of the offer’, was found to be the most repetitive. The findings of the study could be a guideline for international communication in English, English writing pedagogy as well as business communication.   Keywords: moves and steps analysis; message from CEO; in-flight magazine; international communication
Participatory as everyday life: from creativity-based initiative to the production of networked space in Southeast Asian cities Habibi, Zaki
Asian Journal of Media and Communication (AJMC) Vol 1, No 2 (2017): Volume 1, Number 2, Oktober 2017
Publisher : Department of Communications

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Abstract

The notion of creative city has been extensively discussed both in academic debate as well as public discourse, including on Asian context. However, a tendency to study only on strategic government policies in relation to this matter has led many multidimensional aspects being left behind. One of these important aspects is the creativity-based activities initiated and conducted by local groups, communities, or collectives on a daily basis apart from so-called the official city programmes. This paper that derives from participatory paradigm takes into account this kind of practice, and seek the meanings of participatory culture as everyday life in urban context. The participatory initiatives discussed in this paper as the empirical cases are “Tobucil & Klabs” in Bandung, Indonesia and the street arts in George Town, Penang, Malaysia. Considering the current context that participation is getting more mediated (Livingstone, 2013), I employ digital ethnography and documentary photography as the methodological standpoints to understand the digital media practices – i.e. online engagement – that also intertwine with the offline engagement in these two particular cases. I argue, the creativity-based initiatives in these two Southeast Asian cities lead to new insight in understanding media and creativity in current Asia. Additionally, informed by the work of Henri Lefebvre on “social space” and developed it further, I also argue that this certain participatory culture lead to the production of networked space in relation to city identities. This could contribute in forming a new theoretical model in understanding the interplay between media, participation, and urban cultures in digital era.Keywords: City identity, creativity; digital ethnography; digital media; documentary photography; everyday life; networked space; participation; Southeast Asia.
Female Body in Cordillera Music Videos Castro, Bea de Alyssa B.; Sanculi, Miel Ysabel P.
Asian Journal of Media and Communication (AJMC) Vol 1, No 1 (2017): Volume 1, Number 1, April 2017
Publisher : Department of Communications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol1.iss1.art6

Abstract

Music has always been a significant part of life. This is probably the reason why humanity has invented and innovated ways of how music could always be present wherever and whenever it wants to be heard.In the Philippines one of the most underrated music genres is the country music produced in the local regions. One of the regions that produce this kind of music is the Cordillera Administrative Region which is also one of the most dominated regions during the American colonization period in the Philippines. It is located at the northern part of Luzon, and is known as the home of the Igorots, or the “people from the mountains”.Due to the colonial influence, the CAR, including the local songs and music videos produced in this region were seen as highly influenced by the American cowboy culture. The production and consumption of this music and these music videos are representations of the Cordilleran or Igorot’s representation and portrayal of the way they view their culture, society, and selves.The main focus of this research is the way the Igorot perceive the female body. The music videos were analyzed through their lyrics, mise-en-scene, the roles given to women, and the interrelation of these three elements within the representation process. Through the lens of Laura Mulvey’s Male Gaze Theory, it was seen that the portrayal of female body in the music videos was objectified by both voyeuristic and fetishistic gaze. This study also claims that the ideologies of the people working behind the production of the music videos affect the domestication of women in the Cordillera. Keywords: female body, indigenous people, male gaze
The Practice of Indonesia’s Environmental Reporters: Competence and Challenges Parahita, Gilang Desti
Asian Journal of Media and Communication (AJMC) Vol 1, No 1 (2017): Volume 1, Number 1, April 2017
Publisher : Department of Communications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol1.iss1.art1

Abstract

Indonesia’s environmental reporting has been dynamically developed as it has been influenced by the interlinked factors of freedom of the press, media conglomeration, and the emergence of online technology. Regarding to those factors, how are the competence of the Indonesia’s environmental reporters? How do Indonesia’s environmental reporters perceive challenges? This research conducts survey and interviews to Indonesia’s environmental reporters who are also the members of the Society of Indonesia’s Environmental Journalist (SIEJ).Keywords: Journalism practices, environmental journalism
Intercultural Communication Based on Local Wisdom That Made the People of Bali Reject Sharia Tourism Sumiati, Dewi
Asian Journal of Media and Communication (AJMC) Vol 1, No 2 (2017): Volume 1, Number 2, Oktober 2017
Publisher : Department of Communications

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Abstract

Bali is one of the provinces in Indonesia which is very popular among domestic and foreign tourists. On December 2015, there was an idea of developing sharia tourism in Bali which has strong culture based on Hindu religion. The idea is being opposed by the Balinese people and it resulted in many negative response as the idea is contradicted with Regional Regulation of Bali regarding Culture Tourism. The formulation of the problem in this research is to find out how intercultural communication based on local wisdom that made the people of Bali reject sharia tourism. This study uses a case study with qualitative descriptive approach. Data collected by in-depth interview and observation as the primary data, while the study of literature, internet, and documentaries as secondary data. This study found that there is a positive intercultural communication between the Hindu and Muslim communities in Bali. The Muslim community who lived in Bali also rejected sharia tourism being developed in Bali. Based on these results, the author concluded that positive intercultural communication combine with strong tradition of local wisdom will form an integrated culture. Keywords: intercultural communication, local wisdom, sharia tourism, integrated culture
‘Connected ka pa ba?’: A study on how social media usage affects face-to-face interactions within the home. dela Vega, Marie Grace A.; B. Flores, Rodelyn; M. Magusib, Avon Joyce
Asian Journal of Media and Communication (AJMC) Vol 1, No 1 (2017): Volume 1, Number 1, April 2017
Publisher : Department of Communications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol1.iss1.art7

Abstract

This study looked at the influence of social media usage on the face-to-face family interactions within the home. Its specific purpose was to determine the teenager’s perception of the quality of family interactions in relation to the duration and frequency of the teenager’s social media usage. An online survey to 100 students was conducted to extract the target population. Ten in-depth interviews were conducted to individuals aged 16 to19 who were identified as heavy users of Facebook and/or Twitter. These 10 students from the University of the Philippines Baguio belong to nuclear families. The qualitative data gathered from the in-depth interviews were analyzed descriptively and interpretively using Time Displacement Theory, Ester Jimenez’ Four Dimensions of Family Relationship, and Bandura’s concept of Self-Regulation. The presence of four family relationship dimensions, namely, Togetherness, Communication, Discipline, and Nurturance and Affection shaped the students’ perceived quality of their family relationships. Findings showed that the media consumption of teenagers is self-regulated so as not to irrationally “displace” the time allotted for highly valued face-to-face family interactions. The researchers determined that time displacement occurred between the teenager’s social media usage and academic activities at home but not with the face-to-face interactions with their families. Keywords: Social Media; Family communication; Teenagers; Self-Regulation; Time Displacement
Yogyakarta netizen community response to the black campaign: the 2014 presidential election in Indonesia Persadha, Pratama Dahlian; Abdullah, Irwan; Wahyono, S. Bayu
Asian Journal of Media and Communication (AJMC) Vol 1, No 1 (2017): Volume 1, Number 1, April 2017
Publisher : Department of Communications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol1.iss1.art2

Abstract

This research examines the netizen communities’ reception of the black campaigning before the Indonesian Presidential Election of 2014, especially focuses on how the general public gave meaning to the black campaigns presented textually through online mass media (specifically okezone.com and detik.com) in the run-up to the Indonesian Presidential Election. The findings state that netizen communities reception to the black campaigning in the lead-up to the election was not homogenous, but rather depended greatly on background factors such as political ideology, social status, cultural background, past experiences, and family characters. Public belief in the content of the black campaigns also varied; some believed the negative rumors being spread, whereas others did not believe these rumors at all. It is obvious that the black campaigning through the new media generally did not influence netizen communities perceptions, but rather reinforced their own political preferences that had already divided them into groups supporting specific candidates. In receiving the messages and rumors spread by black campaigns through online mass media, netizens did not act as individuals, but rather as collectives united by specific political ideologies and socio-cultural values which were socialized through family institutions. Keywords: black campaigns; netizens; public reception; online media; Yogyakarta
The Perceptions of Undergraduate Students on Intercultural Communication in Universiti Sains Islam Malaysia (USIM). Pillai, Selvarani P. Kovil; Hussin, Rosninawati
Asian Journal of Media and Communication (AJMC) Vol 1, No 1 (2017): Volume 1, Number 1, April 2017
Publisher : Department of Communications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol1.iss1.art8

Abstract

With the increase of globalization and migration, the study of intercultural communication has become more and more vital. The Ministry of Higher Education Malaysia has made a move to transform the landscape of tertiary education by intensifying internationalization and ensuring 10%-30% enrolment of international students in local universities and promoting the country as the education hub in the region. Taking the case study of the international students who are undergraduate students in Universiti Sains Islam Malaysia (USIM), this study focused on the intercultural communication aspect, the cultural barriers as well as the adaptation of these student in the new environment. The data was drawn from in-depth interviews conducted on the basis of the responses on 10 undergraduate students: four from Afghanistan, three from Nigeria, one each from Singapore, Indonesia, and Bangladesh. The findings showed issues facing by these students are not only about food and weather, but language, academic and finance systems and also feeling of alienation and discrimination.Keywords: perception, intercultural; communication; adjustment