cover
Contact Name
Juli Anwar
Contact Email
Juli Anwar
Phone
-
Journal Mail Official
jmngtbinaniaga100@gmail.com
Editorial Address
-
Location
Kota bogor,
Jawa barat
INDONESIA
The Management Journal of Binaniaga
Published by STIE Binaniaga
ISSN : 25274317     EISSN : 2580149x     DOI : -
Arjuna Subject : -
Articles 68 Documents
The effect of quality of the service upon customer satisfaction at royal safari garden resort and convention Cisarua Bogor Gemina, Dwi; Zulkiply, Rully
The Management Journal of Binaniaga Vol 4, No 02 (2019): December 2019
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v4i2.333

Abstract

This research aims to analyze the impact of quality of the service upon customer satisfaction at Royal Safari Garden Resort and Convention Cisarua Bogor. The questionniares have been distributed to 100 respondents. Type of the research is descriptive and verificative one. The questionnaire has applied validity test, reliability test and classics assumption. Likert scale has been used before applying multiple regression test to see the effect of five independent variables upon one dependent variable. The result has indicated that simultaneously and partially quality service (physical evidence, emphaty, reliability, responsiveness and guarantee) has positively and significantly affected the Customers satisfaction at Royal Safari Garden Resort and Convention Cisarua Bogor. Keywords : Service Quality, Customer Satisfaction, Royal Safari Garden Resord and Convention Cisarua Bogor.
The influence of CSR and corporate governance on the risk of share prices in banking in Indonesia Paragina, Agnessa Britannia; Leon, Farah Margaretha
The Management Journal of Binaniaga Vol 5, No 02 (2020): December 2020
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v5i2.361

Abstract

Abstract: This research was conducted to determine whether social responsibility and corporate governance actually have a significant effect on the risk of the company's stock price. The independent variable in this study is social responsibility and corporate governance, while the dependent variable is the risk of stock prices. There are four control variables in this study, namely company size, return on equity (ROE), earnings per share (EPS), and stock price volatility. This study collects data from 26 banking companies listed on the Indonesia Stock Exchange over a period of 5 years (2014-2018) and uses a multiple regression model for testing. The findings of this study indicate that social responsibility, company size, ROE, EPS, and stock price volatility have no significant effect on stock price risk. Meanwhile, corporate governance has a significant positive effect on stock price risk. The results of this research can be used to present a successful model for banking companies in Indonesia to concentrate more on social responsibility and corporate governance in mitigating their share price risk. All studies have used NCSKEW and DUVOL as measures of share price risk. In the novelty of this study, the Coefficient of Variation is used to measure the dependent variable so that the measurement can be distinguished from previous studies. Keywords: Banking Industry, Corporate Social Responsibility, Corporate Governance, Multiple Regression, Stock Price Risk
ANALYSIS OF NETWORK SERVICE ACTIVITIES IMPROVEMENT AT PT. ABC Fauzi, Rizki Ahmad
The Management Journal of Binaniaga Vol 1, No 01 (2016): June 2016
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v1i01.108

Abstract

This research aims to identify a chain of network services that should have to be improved considering to the level of needs and customer service satisfaction. Understanding about the services conditions based on the level of its needs and customer satisfaction requirements, then the company is able to perform the priority of its improvement. This research has identified the sampling taken from ABC’s customers and have implemented the Important Performance Analysis Method. Several factors have been evaluated are as follows: Stable network (non intermitten); Network which has never had problems.; Network which has never had repeated problems;Speed of accessible network is in compliance with the contract.; Data application runs well; Sound/voice application is good;Internet application runs well; Service Level Ability is in compliance with the contract and Guarantee coverage is in compliance with the agreement. Having had research of the aforementioned factors, there are three factors need to be improved as the priority; stable network, network which has never had problem, and network which has never had repeated problem.Keywords : network services, customer satisfaction, performance importance analysis. 
THE ANALYSIS OF PRICE, PROMOTION, AND PLACE AND THEN TO EFFECT ON CONSUMER DECISION MAKING A Study of Structural Equation Modeling in Healthcare Products Djan, Ismulyana; ., Fitriyanti
The Management Journal of Binaniaga Vol 2, No 02 (2017): December 2017
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v2i02.243

Abstract

The purpose of this study is to determine the customer’s purchasing decision toward the product that directly influenced by the price variable, promotion variable and place variable, included analyzing the policy of price decision, promotion implementation and how important the place to decide customer’s purchasing decision. The method used in his study is survey method using Structural equation modeling (SEM) analyzing technique through AMOS application. The result of the study shows that the price influenced the purchasing decision making as (CR) 2,399 > 1,96, and the promotion influenced the purchasing decision making as (CR) 3,493 > 1,96, and the place did not influence the purchasing decision making as (CR) 1,089 < 1,96.Keyword : Structural Equation Modeling (SEM)
DEVELOPING THE SPECIAL NEEDS CHILDREN ABILITY (ABK) TO MOTIVATE AND TO OBTAIN THEIR SELF-DEPENDENCY AT THE EXTRAORDINARY EDUCATION PROGRAM SCHOOL B AND C AT KEBON KOSONG DISTRICT, KEMAYORAN SUBDISTRICT, CENTRAL JAKARTA Yani, Ari Soerti; Sitorus, Riris Rotua; Fauziah, Fauziah
The Management Journal of Binaniaga Vol 1, No 02 (2016): December 2016
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v1i02.14

Abstract

Abstract. Special Education Program is an education for abnormality student or student with extraordinary intelligence can be run in secondary and junior education.Special education can be held as Extraordinary School matched with his needs / specialty. Improving the ability of students at Harapan Ibu and Makna Bakti Extraordinary School located in Central Jakarta adapted to the place and the environment, such as self development (the ability to be independently), skills, crafts, cooking, and can operate the computer and can socialize in the community such as small conversation. Extraordinary school B’s student or deaf student, are children who have hearing obstacles in both permanent and non-permanent. Because that student has a bottleneck in hearing so that student has speaking obstacle. Students or mentally disabled, is children who have mental retardation or low intelligence and difficult to adjust and thrive. For the mentally disabled can be classified based on the level of IQ, ie C / low (IQ = 51-70), and C / moderate (IQ = 36-51), severe (IQ = 25-35) and severe (IQ below 20). Through Focus Group Discussions in this case are focused by providing training such as computer operation, utilizing the skills of crafts with recycled items such as sisri tea’s glass, assorted packs of coffee, milo and others. Besides learning cooking and establishing themselves as well as how students can socialize in the community. To improve Extraordinary School students’s ability is not only through training, but also aid equipment such as computers, crafts skills, cooking and establish themselves. This equipment is very helpful and supportive in the smooth process of learning.Keywords :  Childern with special needs ability, Motivation and autonomy, extraordinary school B and C 
Analysis of the factors determining social media instragram as promotion media on the online shop in DKI Jakarta area Hazar, Restu; Vikaliana, Resista
The Management Journal of Binaniaga Vol 5, No 01 (2020): June 2020
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v5i01.371

Abstract

Social media is basically regarded as one kind of communication media. Social media in general is a medium used to socialize (connection, either personal or group and so on) among the users, it is not any exception, Indonesia's business community is Instagram social media. Instagram is one of the social networking apps used to share photos and videos that allow users to take photos and share them with followers. This way is used by online shop to promote its products. This study aims to determine and analyze the factors that determine Instagram social media as a campaign media on the online shop 1) Cognitive, 2) Affective, 3) Personal Integration, 4)Social Integration, 5) Release Tension, 6) Accessibility, 7) Relative Cost, 8) Life Style Envy about 3 online shops @elzattahijab, @zoyalovers, and @rabbaniprofesorkerudung_shop which are selling or offering women's clothing. This research uses descriptive qualitative method. Informant in this research is divided into 2 (two) that is key informant and main informant. Data analysis using comparative constant model The process of data analysis includes data reduction, data category,and sisntesisation. The 8 (eight) factors that determine social media Instagram as media promotion on the online shop and there are 7 (seven) factors that determine the online shop @elzattahijab, @zoyalovers, and @rabbaniprofesorkerudung using Instagram as a media campaign on their online shop which is, cognitive, affective , personal identity, social identity, release of tension, easy accessibility, relative reasonable cost factors. For life style envy or jealousy lifestyle, online shop does not feel this factor has become one of the use of social media Instagram as a media campaign on their online shop. And researchers have found one factor that become online factor shop @elzattahijab, @zoyalovers, and @rabbaniprofesor kerudung using Instagram as a media campaign, the innovation feature on Instagram is Insta Stories and live broadcast. Keywords: Promotion, Instagram, Online Shop
STRATEGY FORMULATION OF PT. BANK PEMBANGUNAN DAERAH KALIMANTAN TIMUR Jono, Sumardjono; Sulton, Rio Cipto
The Management Journal of Binaniaga Vol 3, No 02 (2018): December 2018
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v3i2.258

Abstract

The purposes of this study are: 1. To find out the factors which become the main strengths and weaknesses of PT. Bank Pembangunan Daerah Kalimantan Timur 2. To find out the factors which become the opportunities and threat weaknesses of PT. Bank Pembangunan Daerah Kalimantan Timur 3. To find out the right strategies to be implemented in PT. Bank Pembangunan Daerah Kalimantan Timur. The population in this study is a group of management officials of PT. Bank Pembangunan Daerah Kalimantan Timur with total 5. headquarter employees. The results of this study show that the alternative strategy which can be implemented by management of PT. Bank Pembangunan Daerah Kalimantan Timur management based on the results of Quantitative Strategic Planning Matrix (QSPM), i.e. internal and external long-term implementation based on TAS (Total Atractiveness Score), i.e. Product innovation 3.15 + 3.07 = 6 , 22 Market research 2.69 + 2.98 = 5.67 Increasing the number of customers 2.89 + 3.02 = 5.91 Improvement of services 2.79 + 2.83 = 5.62, whereas the Implementation of Medium-term strategies are: 1. Providing information about the product provision that applied according to the provisions of Bank Indonesia 2. Providing up-to-date knowledge products enable the employees to be able to control the banking industry 3. Promoting activities in each corner of the market in the field of education, tourism and collaboration with local governments 4. Providing convenience in providing credit loans to customers according to their needs. While the Short-term implementations are: 1. Provide regular training enable the employees to maintain and improve customer service 2. Maintain the existing products and improve product innovation to anticipate new products of competitors 3. Perform promotional activities through print media and electronic media by using brief and clear discussion in order to attract customers and facilitate with a maximum budget 4. Controlling financial expenses and manage capital in order to create profits and anticipate liquidation. Key words : BPD Kalimantan Timur – Strategy Analysis
AN ANALYSIS REGARDING THE EFFECTS OF THE EMPLOYEES AND WORKING PROCESS UPON THE LEVEL OF CUSTOMER SATISFACTION AT PT TELKOM TBK BOGOR Prasetya, Syarief Gerald; Wardhani, Yustiana
The Management Journal of Binaniaga Vol 2, No 02 (2017): December 2017
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v2i02.135

Abstract

Customer’s satisfaction and dissatisfaction is not new phenomena of Business in Indonesia. From the customer’s perspective has mostly complained about the goods or services with low quality, expensive price, inappropriate guarantee, etc. On the other side (in this case producer) there’s a response to fix it. A lot of facts may cause the customer satisfied, for example, reasonable price, interesting promotion, professional labour, work procedure and creative product with high standard. By finding and developing customer’s satisfaction factors, a company will perform a rapid development. Therefore this thesis has identified the employees’ factor and working process affecting the customer’s satisfaction in order to focus the research.Main problem of this research is whether the employees or the working process has been affecting the customer’s satisfaction rate either simultaneously or partially? According to this problem so the purpose is to notice the employees and the working process that have affected the customer’s satisfaction rate simultaneously or partially. This research also has applied the theories which explain about the factors that are affecting the customer’s satisfaction including the definitions. From that point of view a hipothesis is defined that the employees and the working process are affecting the customer’s satisfaction rate. either simultaneously or partially. The analysis report shows that the employees and the process of work/work procedur have been really the result of the customer satisfaction rate simultaneously. This can be proved with the test by using F-test method and the result shows that the correlation between the employees and the working procedure has really affected the customer’s satisfaction rate which is it has been accepted. Then the test of the effect of the customer’s satisfaction rate which is the result of the correlation between the employees and the working procedure using t-test method, and the result shows that the employees and the working procedure partially has have really affected the customer’s satisfaction rate, and it is accepted. As the conclusion, we could say that the correlation between the employees and the process of work/working procedure has a really been affecting the customers satisfaction rate, either simultaneously or partialy. The writer can only suggest the company (PT. Telkom Tbk Bogor) to pay more attention to the front liners employees to become permanent employees because I think it could be such a motivation for them to give a much better services to the customers, by providing a continuously training to the front liners, especially, always maintaining the consistency of high quality of the services as well as solid environment among departments, so it would give a guarantee to the customers, regarding the due date of a complaint or or the new lines services to complete.Keywords: customer satisfaction, work process 
MARKETING MIX EFFECT OF INTEREST TO VISIT IN THE LAKE TOBA (CASE STUDY: BALIGE AND SAMOSIR) Simanjuntak, Vera Clara
The Management Journal of Binaniaga Vol 1, No 02 (2016): December 2016
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v1i02.19

Abstract

The natural beauty of Lake Toba has become popular tourism area, both on national and international scales. BPS data show before the pre-crisis the number of tourists reached about average 500 thousand per year, after the crisis the number of visits never 100 thousand per year. The tourism objects are not managed and the variety of tourism products are not developed, make tourists less interested. Bad marketing factors were believed the cause of problems of sales travel services. The research was conducted using by survey with correlation approach. The questionnaire asked to measure tourists response to marketing mix and survey research responses to measure the effect of marketing mix against interest visiting to Lake Toba. The technique used to obtain data marketing mix and interests through questionnaires. Analysis to measure the effect using the Pearson product moment correlation. Interest in visiting using Likert scale options. Questionnaire made by own and performed by field trials with the respondents as many as 15 people. The test result has 1 (one) invalid point on the promotion of indicators with score of 0.213 and one (1) item of physical evidence with score of 0.302. Conditions of acceptance of the validity if rhit > rtab then 0.213 < 0.553 and 0.302 < 0.553 and 15 variable instruments of interest visiting in Lake Toba area, everything is valid, because the score results with r above 0.553. Scale reliability coefficient calculated for the marketing mix of 0.979, and interest amounting to 0.905. There are influences of marketing mix 7P against of interest visiting to Lake Toba, either partially or simultaneously. The size effect the indicators of the marketing mix to interest visiting Lake Toba, namely: the product of 64.5%, 62.4% of the price, the place of (59.4%), physical evidence of 57.2%, promotion by 50.7%, the person or the quality of human resources by 12% and the smallest and most influential is the process by 9.4%. Great influence of the marketing mix (P7) all the elements together or simultaneous to the interest visiting Lake Toba as much 68.8%. The marketing strategy using the marketing mix simultaneously to contribute has greater influence than individually.Keyword: marketing, promotion mix, sales promotion. 
An empirical study of the impact of leadership, virtuousness and decision-making process on effectiveness of Indonesian private universities Nawaz, Ahmad; Abdurachman, Edi; Gautama, Idris; Furinto, Asnan
The Management Journal of Binaniaga Vol 5, No 01 (2020): June 2020
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v5i01.378

Abstract

The purpose of this study is to investigate the relationship between servant / authentic leadership, organizational virtuousness, collegial / rational decision-making and organizational effectiveness of the departments at private universities. This study uses 97 faculty members’ data, collected from 78 departments in 17 private universities in Lembaga Layanan Pendidikan Tinggi (LLDikti) III. Structural Equation Modelling - Partial Least Square technique was used to determine statistical significance and path coefficients for the model. The findings indicate that servant leadership significantly affects organizational virtuousness, organizational virtuousness has a significant effect on both collegial / rational decision-making and organizational effectiveness, and organizational virtuousness has a significant effect on organizational effectiveness as well. This research reveals that servant leadership plays a substantial role in developing a virtuous culture, whereas authentic leadership has not contributed to encourage organizational virtuousness in private universities’ departments. Organizational virtuousness practices in departments result in more organizational effectiveness and enable them to exercise collegial / rational decision-making process for the allocation of resources. Moreover, the collegial / rational decision-making approach positively influences the effectiveness of the private universities’ departments. Keywords: Servant Leadership, Authentic Leadership, Organizational Virtuousness, Collegial / Rational Decision-Making, Organizational Effectiveness, Private Universities.