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Interaksi : Jurnal Ilmu Komunikasi
Published by Universitas Diponegoro
ISSN : 23016051     EISSN : 25484907     DOI : -
Core Subject : Education, Social,
Interaksi: Jurnal Ilmu Komunicasi is published by the Magister of Communication Science Program, Department of Communication, Faculty of Social and Political Science Diponegoro University. I has registered number of LIPI, ISSN 23016051 (print), ISSN 25484907 (Online). This journal has aim to disseminate critical and original analysis from researchers and academic practitioners on various contemporary social and political issues both local and foreign.
Arjuna Subject : -
Articles 158 Documents
Pengaruh Tingkat Pendidikan, Pengetahuan, Sikap dan Terpaan Iklan Layanan Masyarakat KB Versi Shireen Sungkar dan Teuku Wisnu di TV terhadap Perilaku KB pada Wanita atau Pria dalam Usia Subur Putri, Puri Kusuma Dwi
Interaksi: Jurnal Ilmu Komunikasi Vol 1, No 1 (2012): July 2012
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (126.928 KB) | DOI: 10.14710/interaksi.1.1.46-56

Abstract

AbstractThis study examinse level of education, knowledge, attitude and exposure to public service announcement of family planning which is involving fertile woman and man as sample. The coefficien of determination of this study is 34,7. It show that level of knowledge affect the behaviour of family planning behaviour. The result of this research show that level of education, level of knowledge and public service advertising’s exposure has impacted woman’s behaviour over family planning. Keywords: family planning, knowledge affect the behaviour
STRATEGI KOMUNIKASI BINTARI DALAM KONSERVASI MANGROVE (STUDI KASUS STRATEGI KOMUNIKASI BINTARI DALAM KONSERVASI MANGROVE DI TAPAK TUGUREJO SEMARANG) Roospandanwangi, Ari Purnia
Interaksi: Jurnal Ilmu Komunikasi Vol 7, No 1 (2018): Juni 2018
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1243.486 KB) | DOI: 10.14710/interaksi.7.1.26-38

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This research is motivated in view of the importance of communication to raise awareness of the public in conserving the coastal environment. This study aims to describe and analyze the communication strategy BINTARI in mangrove conservation in Tapak Tugurejo Semarang. Researchers use Planning Theory (Charles Berger) and Compliance-Gaining Theory (Gerald Marwell and David Schmitt). It can be concluded, the communication strategy used BINTARI according to the stages of communication strategies according to Hafied Cangara, namely: (1) Selecting and establish a communicator, (2) Know your audience, (3) Prepare a message, (4) Selection of communication media, (5 ) to analyze the effects of communication and (6) Evaluation. The end result of mangrove conservation program BINTARI give change for people Tapak, in terms of knowledge, attitude, behavior and economics.
HUBUNGAN KOMUNIKASI PEMASARAN DAN PROMOSI DENGAN KEPUTUSAN MEMILIH JASA LAYANAN KESEHATAN (STUDI PADA RUMAH SAKIT ISLAM LUMAJANG) LESTARI, SINTA PETRI
Interaksi: Jurnal Ilmu Komunikasi Vol 4, No 2 (2015): July 2015
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (787.113 KB) | DOI: 10.14710/interaksi.4.2.139-147

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Abstract:competition in the business world becomes more intense, confronts the uncertain situation. nota few companies out of business because no longer able to maintain the viability of their business.This phenomenon occurs as a result of the competitive business world competition and each companywould like to win the competition. The company's core competition need to be explored in order tocreate competitive advantage by using the right marketing communication strategy. Companies alsoneed to use your strengths and minimize kelemahana to seize market opportunities. the existence ofmany rivals in the business world will be able to become a benchmark for the company. in a sensecan be a motivation in running the business. it also applies to those businesses in the health servicesindustry, whether it be hospitals, health centers and private practitioners, in order to live and developthe necessary skills and knowledge in strategic marketing communications. Health is one of the basichuman needs. Healthy itself is a state of optimal physical, mental and social, and not just limited tothe state of being free of any disease or infirmity. the hospital is one part of the health service. Fromthe data processing and research, it is known marketing communications and promotion of the rightto use RSI Lumajang in order to increase the number of visitors and the people who come and pickRSI Lumajang as health services. From these results can be made suggestions that might benefitLumajang RSI to determine the right marketing strategy.
Opinion Leader versus New Opinion Leader dalam Komunikasi Pemasaran (Studi Kasus Selebtwit di Twitter untuk Komunikasi Pemasaran) Hananto, Prio
Interaksi: Jurnal Ilmu Komunikasi Vol 3, No 2 (2014): July 2014
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.299 KB) | DOI: 10.14710/interaksi.3.2.140-153

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The concept of ‘opinion leaders’ in the traditional media, they can express their opinion by using mass media channels. For example, Lazarsfeld, Berelson, and Gaudet (1948) suggested that the ‘opinion leaders’, which actively collect information that is sent from the media, insert the values and their own view into the information, and then pass it on to consumers around them in hari.Twitter daily life has become a new means of communication in the era of new media or the internet era, and it is possible to come up with new criteria for opinion leaders in social media. By observation, researchers are trying to get a more in-depth picture of whether there is a difference between opinion leaders in traditional media with new media.
Memahami Pengalaman Literasi Media Guru PAUD Studi Kasus pada Gugus Matahari Kecamatan Bandungan, Kabupaten Semarang Setyowati, Retno Manuhoro
Interaksi: Jurnal Ilmu Komunikasi Vol 2, No 1 (2013): January 2013
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.587 KB) | DOI: 10.14710/interaksi.2.1.22-29

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Abstract :The aims of this research are to show the experience of the teachers in understanding media literacy and to describe about the problems faced by the teachers in teaching process so that they can understand the important aspects relate to media literacy concurrently. The subjects of this research are the teachers of early childhood education and kindergarten joined in Matahari cluster in Bandungan subdistrict.The result of this research shows that the teachers knowledge about mass media that is got naturally becomes personal locus which is relevant to the active audience. Eventhough the structure of the knowledge and skill is not comprehensive, but from the teachers personal locus, it can be built a media literacy that involve teachers, parents and the environtments.Keywords: media literacy, early childhood education (PAUD) teachers, parental mediation, society empowerment.Abstraksi :Tujuan penelitian ini adalah untuk menggambarkan pengalaman para guru dalam memahami literasi media sekaligus mendeskripsikan kendala serta tantangan para guru dalam proses belajar mengajar sehingga dapat mengetahui aspek-aspek penting terkait dengan praktek literasi media. Subyek penelitian ini adalah guru-guru PAUD dan TK yang tergabung dalam Gugus Matahari,di Kecamatan Bandungan.Hasil penelitian menunjukkan bekal pengetahuan guru tentang media massa yang didapat secara natural merupakan lokus personal yang relevan dengan pengandaian khalayak aktif.Meski struktur pengetahuan dan skill tidak lengkap, namun dari lokus personal guru dapat dikembangkan sebuah bangunan pemberdayaan literasi media dengan melibatkan guru, orang tua dan lingkungannya.Kata Kunci: literasi media, guru PAUD, pendampingan, pemberdayaan masyarakat
ELECTRONIC WORD OF MOUTH SEBAGAI STRATEGI PUBLIC RELATION DI ERA DIGITAL Hasna, Safira; Irwansyah, Irwansyah
Interaksi: Jurnal Ilmu Komunikasi Vol 8, No 1 (2019): Juni 2019
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.046 KB) | DOI: 10.14710/interaksi.8.1.18-27

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Tujuan dari penulisan ini adalah untuk mengembangkan dan memberikan pengertian mengenai strategi public relations (PR) di era digital dengan memanfaatkan media sosial yaitu electronic word of mouth. Dengan adanya pergesaran WOM tradisional, yaitu komunikasi dari mulut-ke mulut yang dapat dilakukan secara langsung, menjadikanWOM baru yaitu eWOM dengan menggunakan media sosial dan platform online lainnya secara luas, kapanpun, dan dimanapun. Tulisan ini juga berupaya melihat keakuratan bagaimana eWOM dapat menjangkau khalayaknya secara luas dan memberikan dampak positif bagi organisasi atau perusahaan. Metode penelitian yang digunakan adalah tinjauan literatur, dimana penulis mengumpulkan informasi tentang objek tertentu dari banyak sumber, ditulis dengan baik dan ditambah dengan pendapat penulis. Penulis menemukan bahwa selain eWOM dapat digunakan dalam industri marketing, eWOM juga dapat menjadi salah satu strategi PRdalam mencapai tujuannya yaitu citra dan reputasi yang baik di mata publik. Penelitian ini menemukan bahwa eWOM menjadi salah satu toolskomunikasi yang masih dianggap baru dan terus berkembang. Komunikasi eWOM bukan sekedar pesan yang disampaikan pada banyak orang tetapi suatu praktisi PR juga dapat menciptakan eWOMsendiri dengan menekankan pada kredibilitas sumber, konten / pesan, sehingga tercipta penyebaran pesan yang positif yang berdampak bagi citra dan reputasi perusahaan.
STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY (CSR) DI PT PLN (PERSERO) DISTRIBUSI JAWA TENGAH DAN DIY TAHUN 2013 - 2014 Octaviana, Shoraya Lolyta
Interaksi: Jurnal Ilmu Komunikasi Vol 5, No 1 (2016): January 2016
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (654.549 KB) | DOI: 10.14710/interaksi.5.1.33-40

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Abstract :            Corporate social responsibility has become a global issue in the community and the company. CSR programs conducted by PT PLN (Persero) Distribution Regional Central Java and Yogyakarta in the areas specially for Education, Health, Community Empowerment and Environmental Conservation has been right on target. Corporate Social Responsibility program targets, among others, that people are more concerned with the condition of the PLN, and for good imaging PLN by society. Communication strategy to the public that are used in the dissemination using print media such as newspapers and magazines nationally and locally. Electronic media using television and radio in Central Java and Yogyakarta and national, also use social media such as Facebook and Twitter.Keywords : Strategic Communication, Corporate Social Responsibility.
Etika Menulis dengan Cahaya Widyatmoko, Agus Toto
Interaksi: Jurnal Ilmu Komunikasi Vol 5, No 2 (2016): July 2016
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (732.44 KB) | DOI: 10.14710/interaksi.5.2.209-218

Abstract

Abstract :The mass media had great influence in conveying a message against their common. The values of the message was set out in the text and images are presented by the media. The message may contain meaning positive and inspiring in describing events, so that is not interfere psychological of audience.  In the context of photojournalism, the expression that the power of the image can be far beyond the message conveyed through text. Because the meaning of the message, the essence of photojournalism must pay attention to the rules of journalism were set in the Press Law and the Code of Ethics of Journalism. An understanding of the ethics of photojournalism is not only for internal media, but also to a audience. Thus, the public can judge the mindset of media displaying photographic work does pay attention to aesthetic aspects or ignore the rules of journalism. Keywords: Photojournalism, Press Law, the Code of Ethics Journalism, the Power of Image
PEMBAGIAN KERJA SECARA SEKSUAL DAN PERAN GENDER DALAM BUKU PELAJARAN SD Christiani, Lintang Citra
Interaksi: Jurnal Ilmu Komunikasi Vol 4, No 1 (2015): January 2015
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.472 KB) | DOI: 10.14710/interaksi.4.1.11-21

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Abstract:This study aims to explain the sexual division of labour dan gender roles dominant in textbooks. Mass media tend to reflect critically on dominant ideology that sustain gender inequality. Muted Group Theory and Socialist Feminist Perspective are used to explain a social phenomenon. The finding of this study shows that women are still experiencing oppression sistematically through the sexual division of labour in the textbooks. Text subordinate to reinforce stereotypes of feminine women to be appropriate to work under the domestic domain, while men in the public domain. Curriculum books in 1982 and 1994 gave rise to the traditional gender roles, while the dominant gender roles in 2004 and 2006 are transition gender roles.
Siaran Iklan di Tengah Acara Edukasi Anak Mukaromah, Mumuk
Interaksi: Jurnal Ilmu Komunikasi Vol 2, No 2 (2013): July 2013
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.88 KB) | DOI: 10.14710/interaksi.2.2.124-133

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Abstract :Impressions for children containing the values of education, manners, entertainment, aesthetic appreciation, and growth of a child’s curiosity about the environment, storytelling style. Broadcast advertisements that appear on the television with segmentation for children should displays this values such as part of the media’s social responsibility to the community as the owner of a public frequency.This study aims to determine how exactly the application procedures of advertisements broadcast on television can be eligible to show and how the internal rules of the Trans 7 television about broadcast advertising.This study uses a constructivist interpretive paradigm with a descriptive qualitative research method, using a case study research strategy, with a holistic single case design on broadcast advertising in children’s program that aired on Trans 7 at 12:30 to 15:30 pm during mid-January to mid-February 2011.Social Responsibility of Media Theory can be applied in this study because this theory combines independence of media by an obligation to the community as owner of broadcast frequencies. The main runway is the assumption that media perform essential functions in society, the media should function as an obligation to carry out the provision of information and provision of facilities for a variety of different views, the emphasis on the independence of the media to the maximum, consistent with obligations to the community, there is a standard of achievement certain media in the work that can be expressed and should be guided.Empirical reality suggests that Pedoman Perilaku Penyiaran dan Standar Program Siaran (P3-SPS) by KPI especially for broadcast advertising, addressed seriously by Trans 7 to provide standards that must be adhered by advertisers before riding impressions in the form of media order and the advertisement must be accordance with the Ethics Pariwara Indonesia (Etika Pariwara Indonesia ), has sensor graduate certificate (STLS) from the LSF and the technical provisions of the Trans 7 about broadcast commercials. Internal policies such as censorship of advertising conducted by the Marketing, Public Relations and Traffic by watching the broadcast commercials that could potentially violate the rules of the KPI. But internal censorship in trans 7 yet optimally coordinated and institutionalized formally so often broadcast advertising get a warning from the KPI..Keywords: advertising, impressions show for children,media responsibilityAbstraksi :Tayangan untuk anak mengandung nilai-nilai pendidikan, budi pekerti, hiburan, apresiasi estetik, dan penumbuhan rasa ingin tahu anak tentang lingkungan sekitar, gaya penceritaan, tampilan disesuaikan dengan perkembangan jiwa anak. Siaran iklan yang tampil di acara televisi dengan segmentasi anak-anak hendaknya mengedepankan nilai-nilai tersebut sebagai bagian dari tanggung jawab sosial media kepada masyarakat sebagai pemilik frekuensi publik.Penelitian ini bertujuan untuk mengetahui bagaimana prosedur penerapan siaran iklan di televisi khususnya di Trans 7 sehingga dapat layak tayang dan bagaimana aturan internal Trans 7 mengenai penayangan iklan.Penelitian ini menggunakan paradigma interpretif konstruktivis dengan metoda penelitian deskriptif kualitatif, menggunakan strategi penelitian studi kasus dengan desain kasus tunggal holistik tentang siaran22iklan di acara anak Trans 7 yang tayang pada pukul 12.30-15.30 WIB selama pertengahan Januari hingga pertengahan Februari 2011.Teori tanggungjawab sosial media dapat diterapkan dalam kajian ini karena teori ini menggabungkan kemandirian media dengan kewajiban terhadap masyarakat sebagai pemilik frekuensi siaran. Landasan utamanya adalah asumsi bahwa media melakukan fungsi yang esensial dalam masyarakat, media memiliki kewajiban untuk melakukan fungsi sebagai penyedia informasi dan penyedia sarana bagai berbagai pandangan yanga berbeda.Penekanan pada kemandirian media secara maksimum, konsisten dengan kewajibannya kepada masyarakat, terdapat standar prestasi tertentu dalam karya media yang dapat dinyatakan dan dipedomani.Realitas empirik menunjukkan bahwa Pedoman Perilaku Penyiaran dan Standar Program Siaran (P3-SPS) yang dikeluarkan oleh KPI khususnya tentang siaran iklan, disikapi secara serius oleh lembaga penyiaran Trans 7 dengan memberikan standar- standar yang harus dipatuhi oleh pemasang iklan sebelum naik tayang dalam bentuk media order dengan adanya kewajiban bahwa iklan yang bersangkutan telah sesuai dengan Etika Pariwara Indonesia, memiliki STLS (Suarat Tanda Lulus Sensor) dari lembaga sensor film dan ketentuan teknis dari pihak Trans 7 mengenai pemasangan siaran iklan. Kebijakan internal berupa penyensoran iklan dilakukan oleh bagian Marketing, Public Realtions dan Traffic iklan dengan melakukan pengamatan terhadap iklan tertentu yang berpotensi melanggar aturan dari KPI. Tetapi bagian penyensoran iklan ini belum terkoordinasi dan terlembaga secara resmi dan optimal sehingga seringkali masih ada siaran iklan yang mendapatkan teguran dari KPI.Kata Kunci: iklan, tayangan anak, tanggungjawab media

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