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Angga Nastika Ramadhani
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INDONESIA
JURNAL EKONOMI
ISSN : 16935748     EISSN : 2623291X     DOI : -
Core Subject : Economy, Education,
Jurnal Ekonomi (JEKO) STIE Muhammadiyah Cilacap mempublikasikan artikel ilmiah yang memuat hasil penelitian dan pengabdian kepada masyarakat mengenai ilmu-ilmu ekonomi, manajemen dan akuntansi.
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Articles 5 Documents
Search results for , issue "Vol. 10 No. 2 (2020): Jurnal Ekonomi - Agustus 2020" : 5 Documents clear
PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA DAN TINGKAT KEPERCAYAAN KONSUMEN TERHADAP LOYALITAS PELANGGAN STUDI KASUS PADA MASKAPAI SUSI AIR CILACAP Rustina Dewi Werdiasih
JURNAL EKONOMI Vol. 10 No. 2 (2020): Jurnal Ekonomi - Agustus 2020
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The purpose of this study is to aim and partially analyze the effect of service quality, price perception and level of consumer trust on customer loyalty, analyze together the effect of service quality, price perception and level of consumer confidence on customer loyalty and analyze variables that have a dominant influence on customer loyalty at Susi Air Cilacap Airlines.The sample used was 52 people drawn from a population of 109 people. The research instrument used questionnaires arranged on a scale of 1-5, a score of 1 for strongly disagree responses and a score of 5 for strongly agreed responses. The analysis technique used is descriptive analysis and multiple regression analysis. The hypotheses used in this study are: (1) The service quality variable has a significant effect on customer loyalty on the Susi Air Cilacap airline. (2) Variable price perception significantly influences customer loyalty on Susi Air Cilacap airline. (3) The variable level of consumer confidence has a significant effect on customer loyalty on the Susi Air Cilacap airline. (4) Variable service quality, price perception and level of consumer trust together affect customer loyalty on the Susi Air Cilacap airline. (5) The variable of the level of consumer confidence is the most dominant influence on customer loyalty on the airline Susi Air Cilacap.To find out the magnitude of the effect of service quality, price perception and level of consumer confidence on customer loyalty on the airline Susi Air Cilacap used multiple linear analysis. To test the effect simultaneously used the F test with degrees of freedom (df) = k and (n-k-2) with a confidence level of 5% (α = 0.05).Based on the results of the T-test the variable of service quality obtained value of tcount> ttable ie 2.080> 1.6765 hypothesis is accepted. Price perception variable obtained by t count> t table that is 2.770> 1.6765 hypothesis is accepted. The variable of consumer confidence obtained by tcount> ttable is 1.918> 1.6765 and is accepted. The results of the analysis obtained fcount> ftabel is 5,319>2.79. And the most dominant variable influencing customer loyalty is the consumer confidence hypothesis is rejected. Because the most dominant variable is price perception.The conclusion of this study, based on the results of the study the most dominant variable affecting customer loyalty is the perception of prices with a beta coefficient (2.770) greater than service quality (2,080) and consumer confidence (1,918). Rsquare coefficient value of 24.9% customer loyalty variables can be explained by the variable service quality, price perception and level of consumer confidence, while 75.1% is explained by other variables outside this study.Keywords: Service quality, Price perception, Level of consumer trust, Customer loyalty.
PENGARUH DIMENSI BRAND COMMUNITY TERHADAP PURCHASE INTENTION : Studi Kasus Mi Fans Indonesia Esih Jayanti; Pranidimas Nino Pratama
JURNAL EKONOMI Vol. 10 No. 2 (2020): Jurnal Ekonomi - Agustus 2020
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The object of this research is members of the Mi Fans Indonesia (A case study of the Mi Fans Indonesia). The sample determination uses purposive sampling as many as 79 people. Based on the results of the study it can be concluded that: 1) Consciousness of kind has a significant effect on the purchase intention of the Mi Fans Indonesia. 2) Rituals and traditions have no significant effect on the purchase intention of the Mi Fans Indonesia. 3) Moral responsibility has a significant effect on the purchase intention of the Mi Fans Indonesia. 4) Brand communities have a significant effect on the purchase intention of the Mi Fans Indonesia.The advice to Xiaomi brand is expected to further increase their closeness to the Mi Fans communities at the regional to national level, the Xiaomi brand is expected to further improve product quality and after-sales service to increase community members' trust in the Xiaomi brand, and researchers are expected to be able to search other factors that can affect the purchase intention of the Mi Fans Indonesia. Keywords: Brand community, consciousness of kind, ritual and tradition, moral responsibility, purchase intention.
PENGARUH PERTUMBUHAN PERUSAHAAN, PERTUMBUHAN PENJUALAN DAN STRUKTUR AKTIVA TERHADAP STRUKTUR MODAL (Studi Empiris Pada Perusahaan Jasa Konstruksi Dan Bangunan yang terdaftar Di Bursa Efek Indonesia Periode 2013-2017) Yulian, Tri Nurindahyanti; Rahman, Kristanti; Aprilia, Astika Mega
JURNAL EKONOMI Vol. 10 No. 2 (2020): Jurnal Ekonomi - Agustus 2020
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The purpose of this research is to analyze the growth of the company, the growth of sales and the structure of the company's assets on the capital structure. The object of research is all construction and building service companies totaling 16 companies, as a sample of only 9 companies with the observation period 2013-2017. Independent variables are company growth, sales growth, and asset structure, while the dependent variable is the capital structure (debt to total asset ratio). Data analysis using multiple linear regression. These results indicate that the growth of the company does not affect the capital structure, sales growth does not affect the capital structure and asset structure affect the capital structure. Key Words : Asset Growth, Sales Growth, Structure Asset, Capital Structure
PENGARUH MOTIVASI BERWIRAUSAHA, PENDIDIKAN KEWIRAUSAHAAN DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA (Studi Kasus pada Mahasiswa STIE Muhammadiyah Cilacap) Yuni Rahmawati; Zamroni
JURNAL EKONOMI Vol. 10 No. 2 (2020): Jurnal Ekonomi - Agustus 2020
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Abstract This study aims to test Entrepreneurship Motivation (X1), Entrepreneurship Education (X2) and Family Environment (X3) towards the students interest of Entrepreneurship in STIE Muhammadiyah Cilacap. The populations in this study is 184 students STIE Muhammadiyah Cilacap year 2016, 2017, 2018 and took sample of 65 respondent. The sampling technique used purposive sampling. Data collection technique used questionnare. Analysis prerequisite test included normality test, multicolinearity test and heteroscedasticity test. The data analysis technique used multiple linear regression analysis. The result of this study showed that : (1) there was positif and significant influence of Entrepeneurship Motivation towards the students interest of Entrepreneurship in STIE Muhammadiyah Cilacap with t value (2,797) greater than t table (1,999) and significant value less than 0,05 is 0,007. (2) there was positif and significant influence of Entrepeneurship Education towards the students interest of Entrepreneurship in STIE Muhammadiyah Cilacap with t value (2,036) greater than t table (1,999) and significant value less than 0,05 is 0,046. (3) there was positif and significant influence of Family enviroment towards the students interest of Entrepreneurship in STIE Muhammadiyah Cilacap with t value (3,509) greater than t table (1,999) and significant value less than 0,05 is 0,001. There was a positive and significant influence of Entrepreneurship Motivation, Entrepreneurship Education and Family Enviroment towards the students interest of Entrepreneurship in STIE Muhammadiyah Cilacap with F value (18,479) greater than F table (2,75) and significant value less than 0,05 is 0,000. Keywords : Entrepreneurship Motivation, Entrepreneurship Education, Family Enviroment, Interest Entrepeneurship
PENGARUH RETURN ON ASSETS (ROA), DEBT TO TOTAL ASSET RATIO (DAR), INTENSITAS ASET TETAP, SIZE DAN CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP PENGHINDARAN PAJAK Kristanti Rahman; Awit Setyawati
JURNAL EKONOMI Vol. 10 No. 2 (2020): Jurnal Ekonomi - Agustus 2020
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This study aims to determine and analyze the effect of Return on Assets (ROA), Debt to Total Asset Ratio (DAR), Fixed Asset Intensity, Size and Corporate Social Responsibility (CSR) on Tax Avoidance. The population in this study were Metal Manufacturing Companies and the like which were listed on the Indonesia Stock Exchange (BEI) 2014-2018. The research sample was determined using purposive sampling method. The type of data used is secondary data and the total sample selected in this study were 5 companies. The data analysis method used is multiple linear regression analysis. The results of the analysis show that simultaneously, Return on Assets (ROA), Debt to Total Asset Ratio (DAR), Fixed Asset Intensity, Size and Corporate Social Responsibility (CSR) affect tax avoidance. This means that the higher the Return on Assets (ROA), Debt to Total Asset Ratio (DAR), Fixed Asset Intensity, Size and Corporate Social Responsibility (CSR) will lead to increased tax avoidance. Debt to Total Asset Ratio (DAR) and Fixed Asset Intensity partially have no effect on tax avoidance. This means that the higher the Debt to Total Asset Ratio (DAR) and the Intensity of Fixed Assets will not have an effect on increasing tax avoidance. Keywords : Tax Avoidance, Return on Assets (ROA), Debt to Total Asset Ratio (DAR), Fixed Asset Intensity, Size and Corporate Social Responsibility (CSR)

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