cover
Contact Name
IA Cynthia Saisaria Mandasari
Contact Email
info.wmbj@gmail.com
Phone
+6281377774763
Journal Mail Official
info.wmbj@gmail.com
Editorial Address
Fakultas Ekonomi Universitas Warmadewa Jalan Terompong no 24 Denpasar, Bali-Indonesia
Location
Kota denpasar,
Bali
INDONESIA
Warmadewa Management and Business Journal (WMBJ)
Published by Universitas Warmadewa
ISSN : 2654816X     EISSN : 26548151     DOI : https://doi.org/10.22225/wmbj
Core Subject : Economy,
Warmadewa Management And Business Journal (WMBJ), ISSN: 2654-8151 (online) 2654-816X (Print), is a Journal Research of Economiy Science published by Warmadewa Press jointly with Faculty of Economy, Universitas Warmadewa. This journal is also dedicated to provide an intellectual space of scholarly discussion how journal of Economiy especially Management Science able to create the new global formation of Economy especially Management Science and similar issues. This journal has been distributed by Faculty of Economy, Universitas Warmadewa, Universitas Warmadewa started Online from Volume 1Number 1 Year 2018 to present. This journal encompasses original research articles, review articles, and short communications, including: Financial management HR management Marketing management Operational management Tourism management International Business Entrepreneurship
Articles 36 Documents
Pengaruh Inovasi Produk dan Orientasi Kewirausahaan Terhadap Kinerja Pemasaran (Studi Pada Industri Mikro Kecil Makanan di Kota Denpasar) Saisaria Mandasari, IA Cynthia
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 2 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.2.1942.56-62

Abstract

The number of Micro Small Industries in Denpasar City has now increased. This causes increasingly fierce competition in the food industry sector in Denpasar City. Facing intense competition, entrepreneurs are required to always innovate in their products and support the entrepreneurial character in order to improve their marketing performance. The purpose of this research is to study conversation motivation and innovation towards marketing products. This research was conducted in the city of Denpasar on the owners or managers of the food micro-small industry. The number of samples taken was 100 food business owners, using a non probability sampling method, specifically purposive sampling. Data collection was carried out through a questionnaire. The analysis technique used is path analysis. Based on the results of the analysis of this study it was found that the variables that encourage entrepreneurship fully positively influence marketing performance. Improving communication skills can be done so it can improve marketing performance. Official partial product innovation has a significant positive effect on marketing performance. The more often entrepreneurs do product promotion, the more they will increase. Variables talk about entrepreneurship and innovation that are supported simultaneously and significantly to marketing performance. This shows that the better it is to increase entrepreneurship and to increasingly improve products that will increase the level of marketing in a company.
Analisis Pertumbuhan Laba (Studi Kasus Rasio Cael Pada LPD Kecamatan Sukawati Kabupaten Gianyar) Dewi, Made Pratiwi; Ni Luh Anik Puspaningsih
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 2 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.2.1940.73-83

Abstract

Lembaga Perkreditan Desa (LPD) merupakan salah satu lembaga keuangan milik Desa Pekraman di Bali. Lembaga Perkreditan Desa (LPD) beroperasi seperti perbankan dan pengukuran kinerja (tingkat kesehatannya) seperti bank, walaupun LPD tersebut bukanlah bank. Pertumbuhan laba yang positif mencerminkan LPD mampu berkembang dalam operasionalnya. Penelitian ini bertujuan untuk mengetahui pengaruh Capital, Asset, Earning, dan Liquidity (CAEL) terhadap pertumbuhan laba LPD. Studi empiris dilakukan pada LPD di Kecamatan Sukawati tahun 2015-2017 dengan jumlah sampel 28 LPD. Data penelitian adalah data sekunder yang diperoleh dari Lembaga Pemberdayaan Lembaga Perkreditan Desa (LPLPD) Kabupaten Gianyar dan beberapa dari LPD secara langsung. Teknik analisis menggunakan regresi linier berganda dengan uji t (untuk mengetahui pengaruh variabel independen terhadap variabel dependen secara parsial). Hasil penelitian menunjukkan bahwa CAR berpengaruh negatif dan signifikan terhadap pertumbuhan laba, thitung (-5,629 ) ≤ ttabel (1,993), dengan α = 0,000. KAP berpengaruh positif dan signifikan terhadap pertumbuhan laba, thitung (3,819 ) > ttabel (1,993) , dengan α = 0,000. ROA berpengaruh positif dan signifikan terhadap pertumbuhan laba thitung (5,676) > ttabel (1,993), dengan α = 0,000. Rasio Alat Likuid berpengaruh positif dan signifikan terhadap pertumbuhan laba, thitung (4,926) > ttabel (1,993), dengan α = 0,000.
Pengaruh Kinerja Lingkungan, Corporate Governance Pada Pengungkapan Corporate Social Responsibility Gusti Ayu Putu, Wulan Rahmasari
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 2 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.2.1938.102-111

Abstract

This research examines the influence of environmental performance, institutional ownership, managerial ownership of corporate social responsibility disclosures by using mining companies incorporated in the Indonesia Stock Exchange (IDX) and also listed in PROPER. The sample meets the criteria of research is as much as 55 samples during the period of 2014-2018. The Data available is then processed using multiple regression analysis techniques. The results of the research were seen from the test value of T test that has been done and resulted in significant value that has been shown that environmental performance has an influence on CSR disclosure. Significant results are also obtained in managerial performance variables stating this variable affects CSR disclosures. While the institutional ownership variables have a significant value greater than 0.05 resulting from the outcome, institutional ownership is stated to have no effect on CSR disclosures. Keywords: environmental performance, institutional ownership, managerial ownership and corporate social responsibility disclosure
Gender Differences in Risk Taking Among Entrepreneurs : Case on Small Medium Enterprise in Malang: English Agustina, Iin; Hafid Aditya Pradesa
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 2 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.2.1939.63-72

Abstract

Risk taking considered as one important dimension of entreprenurial orientation. This research aims to study gender differences on risk taking among entrepreneur. The overall objective of this research is to highlight the link between gender difference in risk taking when managing small business. Independent Sample T-Test and Confirmatory Factor Analysis was used to explore the phenomenon about whether there is differences in perception among male and female entrepreneur. Descriptive statistic reveals that female entrepreneur scored higher than the male entrepreneur on four of six indicator of risk taking. Eventhough there is no statistical differences in risk taking between male and female entrepreneur is small and the percentage of variance explained is low, there are significant differences in how male and female entrepreneur reflect their risk taking perception found in this study. Overall, these recommendations should help researchers to design and use more relevant risk-taking measures.Conclusions drawn from this study might be useful to better understand the use of risk taking model in entrepreneurial context.
PERAN KEPUASAN MEMEDIASI PENGARUH CITRA LPD TERHADAP LOYALITAS NASABAH LPD DESA ADAT ABIANTUWUNG DI TABANAN: Indonesia Gusti Alit Suputra
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 2 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.2.1935.92-101

Abstract

This study aims to examine the role of satisfaction mediating the effect of LPD images on the loyalty of LPD customers in Abiantuwung Adat Village in Tabanan. This research was conducted using the Propotionate Stratified Random method in which the method of taking samples from population members randomly and proportionally. The sample in this study were 70 people. Data were collected using a questionnaire and used Technical Analysis Path. The results of the study show that 1) LPD image has a significant positive effect on employee performance, this means that a positive image perceived by the customer can affect customer loyalty in conducting transactions in the Abiantuwung Indigenous Village LPD, because what the customer wants is in accordance with the reality, 2) Citra LPD influences significant positive effect on customer satisfaction, because the image of the LPD has a large role in building customer trust, with a positive image given, the customer who feels loyal to become a customer in the LPD Abiantuwung Adat Village, 3) customer satisfaction has a significant positive effect on customer loyalty, this means satisfied customers will create a sense of loyalty to Abintuwung LPD. 4) customer satisfaction can mediate the relationship between LPD image and customer loyalty The results of this study are expected to be a reference for Indonesian financial institutions, especially in the LPD of Abiantuwung Adat Village in identifying variables that can affect customer loyalty, especially satisfaction that can enhance the LPD image, in order to improve customer quality.
The THE INFLUENCE OF HOTEL MARKETING MIX ON TOURISTS’ REVISIT INTENTION Case Study at Kumala Pantai Hotel, Seminyak, Bali Ni Luh Putu Indiani, S.E., M.M., Dr.; Ni Nyoman Rusmiati; Indra Kusuma Jaya
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 2 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.2.1881.84-91

Abstract

Growth in the number of hotel rooms in Bali shows an increasing trend every year. Thus, hotel room number is far higher than the number of tourists visiting Bali. This triggered intense competition in the hotel industry especially in areas with the highest room number growth which are Sanur and Seminyak. Amidst fierce competition, the right marketing program becomes a superior strategy to ensure firm’s viability. This study aims to examine the relationship between marketing strategy in this case marketing mix strategy and tourists’ revisit intention, by conducting a case study in one of the hotels in Seminyak, Kumala Pantai Hotel. Data collection method was a survey method using a questionnaire. Multiple linear regression analysis technique was used to test the effect of independent variables on dependent variable. The results showed that marketing mix consisting of product quality, price, promotion, and location significantly drives tourists’ intention to revisit Kumala Pantai Hotel. Aspects that need to be considered to improve product quality are unique hotel designs, providing necessary and superior quality facilities. In price aspect, hotel management needs to guarantee price affordability, price compatibility with service quality and target segment. In promotion aspect, hotel management needs to design attractive advertisements and be published in the mass media, provide price incentive, and send attractive promotional content to customers’ email. In location aspect, accessibility and the surrounding area play an important role in encouraging tourists’ interest to revisit the hotel. Keywords: product quality, price, promotion, place, marketing mix, repurchase intention, revisit intention.
Efektifitas Sistem Informasi Akuntansi Dan Manajemen Dalam Pengembangan Ekowisata Monkey Forest Di Desa Adat Padang Tegal Sutapa, I Nyoman; Pertama, I Gde Agung Wira
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.1.1645.10-16

Abstract

Abstract This study aims to describe the effectiveness of the Accounting Information System (AIS) and Management Information System (SIM) in Padang Adat Village as a source of budgeting information for the development of Ecotourism in the tourist attraction of Ubud's Monkey Key. Data collection is carried out through literature studies, verification and direct observation in the field, interviews and observations. The place of this research is in the traditional village of Padang Tegal and the Ubud Forest tourist attraction. Based on the research results of accounting information systems and management information systems can help the development of Ecotourism in the tourist attraction of Ubud's Monkey Forest through information generated and used as material for decision making by the Padangtegal village through the effectiveness of accounting information systems and the effectiveness of management information systems. Keywords: Effectiveness of Information Systems, Ecotourism Development Abstrak Penelitian ini memiliki tujuan mendeskripsikan efektivitas Sistem Informasi Akuntansi (SIA) dan Sistem Informasi Manajemen (SIM) di Desa Adat Padang tegal sebagai sumber informasi pembuatan anggaran untuk pengembangan Ekowisata di objek wisata Monkey Forest Ubud. Pengumpulan data dilakukan melalui studi literatur, verifikasi dan pengamatan langsung di lapangan, wawancara serta observasi. Tempat penelitian ini adalah di desa adat padang tegal dan objek wisata monkey forest Ubud. Berdasarkan hasil penelitian sistem informasi akuntansi dan sistem informasi manajemen dapat membantu pengembangan Ekowisata di objek wisata Monkey Forest Ubud melalui informasi yang dihasilkan dan dijadikan bahan pengambilan keputusan oleh desa pekraman padangtegal melalui efektifitas sistem informasi akuntansi dan efektifitas sistem informasi manajemen. Kata Kunci: Efektifitas Sistem Informasi, Pengembangan Ekowisata
Pengaruh Literasi Keuangan Terhadap Kinerja dan Keberlangsungan UMKM di Kota Denpasar Idawati, Ida Ayu Agung; Pratama, I Gede Surya
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.1.1644.1-9

Abstract

Abstract MSME is a creative industry that tends to have a short-term orientation in making business decisions. Generally SME actors do not have organized information about the financial condition, market share, competition dynamics and track record management. One way to enrich knowledge in managing finances is to use financial literacy. This study aims to analyze the effect of financial literacy on the performance and sustainability of MSMEs in Denpasar City. Data collection using a questionnaire distributed directly to the object of research. The population in the study were three MSME sectors that dominated in Denpasar City, namely the handicraft, culinary and fashion industry sectors totaling 330 MSMEs. The research sample was 100 MSMEs with the method of determining the sample, namely simple random sampling. Structural equation model based on partial least square is used to analyze data. The results showed that there was a significant influence between financial literacy on the performance and sustainability of MSMEs in Denpasar City. The implication of the results of this study is that with a good understanding of financial literacy it is expected that MSME actors will be able to make the right financial and management decisions to improve business performance and sustainability. Keywords: financial literacy, performance, sustainability Abstrak UMKM merupakan industri kreatif yang cenderung memiliki orientasi jangka pendek dalam pengambilan keputusan bisnisnya. Umumnya pelaku UMKM tidak memiliki informasi yang terorganisir tentang kondisi keuangan, pangsa pasar, dinamika kompetisi dan jejak rekam manajemen. Salah satu cara yang dapat dilakukan untuk memperkaya pengetahuan dalam mengelola keuangan adalah dengan menggunakan literasi keuangan. Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan terhadap kinerja dan keberlangsungan UMKM di Kota Denpasar. Pengumpulan data menggunakan kuesioner yang disebar langsung kepada objek penelitian. Populasi dalam penelitian adalah tiga sektor UMKM yang mendominasi di Kota Denpasar, yaitu sektor industri kerajinan, kuliner dan fashion sebanyak 330 UMKM. Sampel penelitian adalah sebanyak 100 UMKM dengan metode penentuan sampel, yaitu simple random sampling. Model persamaan struktural berbasis partial least square digunakan untuk menganalisis data. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan antara literasi keuangan terhadap kinerja dan keberlangsungan UMKM di Kota Denpasar. Implikasi dari hasil penelitian ini adalah bahwa dengan pemahaman literasi keuangan yang baik diharapkan para pelaku UMKM akan mampu membuat keputusan keuangan dan manajemen yang tepat untuk peningkatan kinerja dan keberlanjutan usaha. Kata Kunci: literasi keuangan, kinerja, keberlangsungan
Analisis Efisiensi Saluran Pemasaran Bunga Hortensia Sentra Produksi Desa Gobleg Kecamatan Banjar Kabupaten Buleleng Setena, Made; Meitri, Ida Ayu Sri
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.1.1643.17-25

Abstract

Abstract Hortensia plants are prospective flower plants to be developed because hortensia flowers other than as ornamental plants are also used as a means of traditional ceremonies in Bali. The development of hortensia flower prices at the producer (farmer) level greatly fluctuates from the lowest price of Rp 2,000 to Rp 25,000. Hortensia flower marketing involves several marketing institutions. The research objective is to identify and analyze hortensia flower marketing channels and to find out and analyze hortensia flower marketing margins, cost sharing and profit of marketing institutions, and share prices received by farmers in each marketing channel. Data includes primary and secondary data. The number of samples is 29 farmers, with the consideration that the respondents are homogeneous and 5 are traders, 5 small traders and 15 retailers as informants. The sample uses a purposive sampling method. The results show that there are four hortensia flower marketing channel models, namely: Channel I: Farmer ï‚® Collector Trader ï‚® Small Trader ï‚® Retailer ons Consumer; Channel II: Farmers umpul Collector traders ï‚® Small traders ï‚® Consumers; Channel III: Farmer peng Collector trader ï‚® retailer ons Consumer Channel IV: Farmer peng Collector trader ons Consumer The biggest marketing margin is received by the collecting traders, which is IDR 4,250, and the smallest is received by the small traders, which is IDR 2,750. The highest marketing costs are spent by the traders, which is Rp. 1,010 per kg and the lowest is Rp. 170 per kg. The profits from each marketing institution are Rp. 2,930, - collector traders, Rp. 3,240, - small traders, Rp. 2,480, and retailers, Rp. 3,280, -. The level of marketing efficiency in each marketing institution is: farmers by 2%, collecting traders 9%, small traders 1% and retailers 1%. The most widely used marketing channel is channel I, which is 50% and the least marketing channel, channel IV, which is 10%. Keywords: efficiency, marketing channels Abstrak Tanaman hortensia merupakan tanaman bunga yang prospektif untuk dikembangkan karena bunga hortensia selain sebagai tanaman hias juga digunakan sebagai sarana upacara adat di Bali. Perkembangan harga bunga hortensia ditingkat produsen (petani) sangat berpluktuasi mulai dari harga terndah Rp 2.000,- sampai Rp 25.000,-. Pemasaran bunga hortensia melibatkan beberapa lembaga pemasaran. Tujuan penelitian untuk mengetahui dan menganalsis saluran pemasaran bunga hortensia dan mengetahui dan menganalsis besarnya marjin pemasaran bunga hortensia, share biaya dan keuntungan lembaga pemasaran, serta share harga yang diterima petani pada masing-masing saluran pemasaran. Data meliputi data primer dan skunder. Jumlah sampel sebanyak 29 petani dengan pertimbangan respondennya homogim dan 5 orang pedagang pengumpul, 5 pedagang kecil dan 15 pengecer sebagai informan. Sampel menggunakan metode purposive sampling. Hasil menunjukkan ada empat model saluran pemasaran bunga hortensia, yaitu: Saluran I: Petaniï‚®Pedagang Pengumpulï‚®Pedagang kecilï‚® Pengecer ï‚®Konsumen; Saluran II: Petaniï‚®Pedagang pengumpul ï‚® Pedagang kecil ï‚® Konsumen; Saluran III: Petaniï‚®Pedagang pengumpulï‚® pengecer ï‚®Konsumen Saluran IV: Petaniï‚®Pedagang pengumpulï‚®Konsumen. Marjin pemasaran terbesar diterima oleh pedagang pengumpul yaitu sebesar Rp 4.250,- dan terkecil diterima oleh pedagang kecil yaitu sebesar Rp 2,750,-. Biaya pemasaran tertinggi dikeluarka oleh pedagang pengumpul yaitu Rp 1.010,- per kg dan terendah petani yaitu Rp 170,- per kg. Keuntungan yang diperoleh masing-masing lembaga pemasaran adalah petani Rp 2.930,- pedagang pengumpul Rp 3.240,- pedagang kecil Rp 2.480,- dan pengecer Rp 3.280,-. Tingkat efisiensi pemasaran di masing-masing lembaga pemasaran yaitu: petani sebesar 2%, pedagang pengumpul 9%, pedagang kecil 1% dan pengecer 1%. Saluran pemasaran yang paling banyak dipakai adalah saluran I yaitu sebesar 50% dan saluran pemasaran yang paling sedikit yaitu saluran IV sebesar 10%. Kata Kunci: efisiensi, saluran pemasaran
How Human Resources Management Practice And Change Management Contribute To The Small Medium Enterprises Performance Kusuma, Bagus; Kautsar, Andhika
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.1.1641.41-47

Abstract

SMEs (small and medium enterprises) food & beverage is one type of business that plays a role in improving the economy in Indonesia. This research has a goal to explore for some owner/manager of SMEs in managing change, recognizing the importance of the people within the company, and knowing the ability of the owner/manager of SMEs in adapting and developing new learning and skill. The observation is conducted in Bandung with an in-depth interview and questionnaire method to 30 respondents involving 10 SME owners/managers in in-depth interview. The analysis of the mixed method finds that the solution of the existing issue of change management needs to be done to help the occurrence of change management. Therefore, the system in the company concerned with human resources can be improved so that talent management will be more efficient and targeted.

Page 1 of 4 | Total Record : 36