cover
Contact Name
Mohammad Shihab
Contact Email
shihab@president.ac.id
Phone
+6281280255415
Journal Mail Official
-
Editorial Address
Jalan Ki Hajar Dewantara Kota Jababeka, Cikarang, Bekasi 17550
Location
Kota bekasi,
Jawa barat
INDONESIA
FIRM: Journal of Management Studies
Published by President University
ISSN : 25275852     EISSN : 25413473     DOI : 10.33021/firm
FIRM: Journal of Management (Print ISSN: 2527-5852; Online ISSN 2541-3473) is a scientific journal in the field of management that publishes scientific writings on pure and applied research as well as general commentaries on the development of theories, methods and related applied sciences. The FIRM journal is published biannually, in March and September, and has a scope relevant and related (but not limited) to aspects of marketing & tourism, entrepreneurship, financial management, human resources management, organizational behavior, consumer behavior.
Articles 54 Documents
ANALISIS PERSEPSI DAN HARAPAN KONSUMEN TERHADAP MAL SURYA BANTEN (STUDI KASUS PADA RENCANA RENOVASI DAN PERUBAHAN KONSEP MAL) Siam, Stivenes Tjin; Genoveva, Genoveva
FIRM Journal of Management Studies Vol 1, No 1 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.108 KB) | DOI: 10.33021/firm.v1i1.44

Abstract

Banten Surya mall has been established since 2006 with the specific tenants, especially for supply the factory around Banten. Although it has been established 9 years ago, tenants who rent a shop in the mall is still relatively small at only 10%, because of this condition, the mall owner wants to renovate and simultaneously changing the concept of the mall to better suit the needs of the people in the surrounding area of the mall. Based on the questionnaire distributed to 200 respondents and contained 150 valid questionnaires, the satisfaction of respondents to the mall was low and not in accordance with the expectations of respondents, so after visiting the mall, the respondent did not come back because they do not meet their expectations. Respondents expect that the mall can provide their needs, such as foods, daily product, cloths, and others.? By knowing the perceptions and expectations of respondents and at the same time knowing the competitors malls around Banten today, Banten Surya mall management is expected to be able to renovate and change the concept of the mall.
PENGARUH PRIVATE LABEL TERHADAP KESADARAN MEREK DAN CITRA MEREK PADA KONSUMEN HIPERMARKET (STUDI PADA GIANT DAN HYPERMART DI KOTA BANDUNG) Asnawi, Aisah
FIRM Journal of Management Studies Vol 1, No 1 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.052 KB) | DOI: 10.33021/firm.v1i1.50

Abstract

Private label brand is a product that can only be found in the retailer. The presence of private label is now well known and has a high achievement in some developed countries. As for Asia Pacific, especially Indonesia, private label still has not become the primary choice when shopping for consumers. Private label products to compete hard with the brand manufacturer. This research was conducted to determine customer perceptions of private label, brand awareness and brand image and analyze the influence of large private label brand awareness and brand image are partial. Kind of research is descriptive and research methods verifikatif with descriptive and explanatory survey. The data obtained through questionnaires, interviews, and observations in the field. The results of data collection with the primary data source obtained from the sample of 115 respondents. The method of analysis used is Structural Equation Modeling (SEM). Review of each indicator, the results show that respect to each indicator, the results show that the assessment of the private label, brand awareness and brand image falls into both categories. From the results of statistical tests in mind that private label has a significant influence on brand awareness and brand image are partial. For the highest impact found in the Giant hypermarket and the last impact found in the Hypermart.
The Influence of Product Knowledge, Product Usability and Price toward Customer Preferences: (A Case of Samsung Smartphone Users in President University) Kumar, Suresh; Aminin, Tiraz Aulia; Vania, Vania; Oktaviani, Opi
FIRM Journal of Management Studies Vol 1, No 2 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (618.212 KB) | DOI: 10.33021/firm.v1i2.106

Abstract

The growing smartphone industry makes consumers have more choices in determining which products they want to buy, so that the behavior and the reason in determining the choice will be very different from any individual or group. The aim of the research is to analyze the customer?s preference on Samsung smartphone by using the perspective of university. This research has 3 independent variables which are product knowledge, product usability, and price with dependent variable which is customer preferences. In this research, researcher used quantitative method and working through questionnaire distributed to 300 respondents consist of students, employees, and lecturers. Construct validity was checked through factor analysis and passed the convergent and discriminant validity. Reliability was checked through Cronbach?s alpha and passed (ranging from .688 to .842) , and then Structural Equation Modelling was applied as the method of hypothesis testing. Based on the result of the research, it shows that the most influence factor is product usability, and the second is price. For the product knowledge factor did not have any significant influence toward customer preference of smartphone. It is recommended that Samsung focus more on price and the benefits for its consumers. For future research, it is expected to expand the research to other big cities in Indonesia.
Local-Government-Owned Commercial Banks’ Performance Influencer Factors in Indonesia Liem, Christina; Masjud, Yunita Ismail; Candra, Alexander William
FIRM Journal of Management Studies Vol 2, No 1 (2017): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1018.004 KB) | DOI: 10.33021/firm.v2i1.159

Abstract

AbstractAs one of government-owned banks; local-government-owned commercial banks in Indonesia have unique and critical roles to support local government to develop stronger local economic conditions. Moreover, study about influencer factors of local-government-owned commercial banks? performance become important and urgently needed, since only few studies about this previously. Meanwhile, commercial bank?s performance is influenced by internal influencers and external influencers. Therefore, this study focuses on bank?s soundness as internal factor influencer; and selected macroeconomics indicators as external factors influencer toward bank?s performance. The result of this study shows even though CAR; CIR; NIM of all 19 local-government-owned commercial banks in Indonesia have reached first rank of the banks? soundness measurement; however, only 1 bank has reached first rank in LDR; and only 2 banks have reached first rank in NPL. Therefore, this study shows that local-government-owned commercial banks in Indonesia have serious problem in liquidity and asset quality. On the other hand, this study proves that local GDP growth rate and local GINI ratio - as external influencer ? have no significant influencing toward banks? performance. Finally, this study concludes those local-government-owned commercial banks? performances - that represented by ROAA and ROAE - have been influenced by banks? soundness significantly; and there are no significant influencers from external factors. Thus, this study suggests the local-government-owned commercial banks to focus to increase and maintain their banks? soundness in order to increase their performance.?Keywords: CAMEL; Banks? Soundness; Macroeconomics; Banks? Performance; Commercial Banks
The Influence of Customer Perceived Value toward Customer Satisfaction in Jababeka Golf & Country Club Hadiansah, Ihsan
FIRM Journal of Management Studies Vol 2, No 2 (2017): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.561 KB) | DOI: 10.33021/firm.v2i2.334

Abstract

This study was look into the factors that influence customer satisfaction in Jababeka Golf & Country Club. It is important to find out the factors that influence consumer Satisfaction. In this study, the researcher used questionnaires with Likert scales and 452 samples as quantitative method and STATISTICAL SOFTWARE v16.0 to analyze the collected data. The research set up 3 independent variables that might influence consumer Satisfaction toward Jababeka Golf & Country Club. From the outcome of research, the researcher found out among the three variables that are functional value, emotional value, and social value. Functional value, emotional value, and social value has significant influence consumer Satisfaction toward Jababeka Golf & Country Club. Functional value is the dominant factor that has the deepest impact toward Jababeka Golf & Country Club
Analisis Sektor Usaha Kecil & Menengah Menjadi Model Kewirausahaan Sosial Berbasis Ekonomi Kreatif Rahadi, Dedi Rianto
FIRM Journal of Management Studies Vol 3, No 1 (2018): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (519.726 KB) | DOI: 10.33021/firm.v3i1.382

Abstract

Social Entrepreneurship is a concept of entrepreneurship (entrepreneurship) that prioritizes socialactivities by empowering the surrounding community. Small and Medium Enterprises (SMEs) can beinvolved to be part of Social-entrepreneurship, to support economic independence of society. Tosupport the sustainability of SMEs as well as a more global reach can be used creative economicapproach of each sector conducted SMEs. It aims to sustain SMEs for a long time and become thefoundation for the Indonesian economy. The purpose of the research is to conduct SME analysis to bepart of social entrepreneuship based on creative economy. Quantitative research methods (descriptivestatistics) and qualitative (interactive analysis models), where data collection is done by observation,in-depth interviews, and approach of PRA (Participatory Rural Appraisal). The results show that localgovernments fully support the existence of SMEs, especially the handicraft sector, by providingfacilities to change policies and funding assistance. Some craftsmen already have the concept of ideasand creativity in improving product quality, it is seen from the innovation of products developed.Society, government and community of artisans support the existence of creative economy-basedsocial entrepreneurship in order to support the improvement of the economy. To support thesustainability of creative entrepreneurial based on creative economy requires the involvement ofgovernment, entrepreneurs, communities through ongoing assistance with policy support siding withSMEs.
The Influence of Celebrity Endorsement in Instagram towards Customer Behavior and Purchase Intention in Healthy Food Diet Business Nugraha, Rendika; Kusumawardani, Kunthi A.; Octavianie, Vinda
FIRM Journal of Management Studies Vol 3, No 2 (2018): FIRM Journal of Management Studies
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (785.565 KB) | DOI: 10.33021/firm.v3i2.476

Abstract

Healthy life style has become a choice in the society especially in the big city where people tend to aware about the importance of consuming healthy food and implement healthy life style. This condition has a positive impact for those who run the business in food and beverage business especially with healthy food approach. Nowadays, smartphone or tablet already becomes part of people life that cannot be separated in daily activity. Driven by healthy life style and technological life style, 3 Skinny Minnies appears to be one of the player in providing healthy food to its customer and utilizing social media as distribution channel such as Instagram to promote their product. In promoting healthy life style by providing healthy food, 3 Skinny?Minnies consistently utilize celebrity endorsement to become content of Instagram feeds. This research analyzes the effectiveness of celebrity as endorser in influencing purchase intention by attitude toward the brand using quantitative approach which, the primary data were collected from the respondents through online questionnaire. There were 274 respondents as a sample size of the research and through validity and reliability analysis that processed by statistical software using factor analysis and structural equation modeling. Based on the data analysis, it is found that celebrity endorsement has low influence on purchase intention even though the attitude toward the brand has significantly influence the customer. Hence, attitude toward the brand in this case has a direct influence on purchase intention. Thus, in order to win the competition, it is important to improve the way 3 Skinny Movies in promoting the products, so that the activities will be more effective in generating revenue.
Peran Unit Kegiatan Kemahasiswaan (UKM) Dalam Percepatan Masa Tunggu Lulusan (Suatu Studi Kasus Pada AKBID Delima Persada Gresik) Ariestiningsih, Eka Srirahayu
FIRM Journal of Management Studies Vol 3, No 1 (2018): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (242.701 KB) | DOI: 10.33021/firm.v3i1.383

Abstract

Granting an independent midwife, is part of the vision phrase that will be realized by the Academy ofMidwifery (AKBID) Delima Persada Gresik. To realize that vision of the AKBID Delima PersadaGresik, is obliged to give knowledge to students as learners to have entrepreneur spirit. As the effectthe enactment of the Regulation of the Midwife Professional Organization, the Ikatan Bidan Indonesia(IBI), that to establish an Independent Midwife Practice Clinik / Klinik Bidan Praktek Mandiri(BPM), must have an internship certificate for 2 (two) years. it is considered burdensome for somegraduates waiting for 2 (two) years to be able to open the Clinic of Independent Practice Midwife/Klinik Bidan Praktek Mandiri (BPM) therefore are some graduates working out of their skills asmidwife , as well as many graduates of Midwife who implements activities gained form StudentActivity Unit/Unit Kegiatan Mahasiswa (UKM) of Entrepreneurship to open business independentlywhile applying internship at Senior Midwife. This research as a follow-up research that has been donein the Academy of Midwifery Delima Persada Gresik at 2017. The result of the research that has beendone is Student Activity Unit/Unit Kegiatan Mahasiswa (UKM) entreprenurship has been providingknoledge of haw to make porridge as an additional food /Makanan Tambahan (MT) ASI, organic milkporridge for baby and child under five years (Balita), and service product baby massage and baby spa.Knowledge and skill provided Entrepreneurship?s UKM expected to be a provision to open theopportunity to build an independent business that will accelerate the waiting period to get a job. Inthis research, the author wan to know whether Entrepreneurship?s UKM really have a role inaccelerating the waiting period of graduates Academy of Midwifery (AKBID) Delima Persada Gresik.Research Method used is qualitative method, and Object of research these are graduates of AKBIDDelima Perada Gresik.
PENGARUH ARUS KAS OPERASI, UMUR PERUSAHAAN, DAN UKURAN PERUSAHAAN TERHADAP KINERJA PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2011-2016 Cardilla, Aprilia Louise; Muslih, Mochamad; Rahadi, Dedi Rianto
FIRM Journal of Management Studies Vol 4, No 1 (2019): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.907 KB) | DOI: 10.33021/firm.v4i1.686

Abstract

Among the 3 (three) cash flows contained in a company, the cash flows from operations are considered to be the most important cash flow in the company and most determine the success of the company in achieving its main objective, namely profit optimally. The purpose of this study was to study the effect of cash flows from operating activities, company size, and company age on company profits. The research method used is the quantitative research method, using the ordinary least square method. The unit of analysis is the company. Sample selection is done purposively. The sample is 12 banking companies listed on the Bursa Effek Indonesia.The results showed that cash flows from operating activities and company size did not have a significant effect on corporate profits. The age variable of the company turned out to have a significant effect on company profits, but the sign or the coefficient was reversed. This means that the older the company age, the lower the company's profit.
TATA KELOLA BERKELANJUTAN BAGI BUMN BIDANG KEUANGAN NON PUBLIK Muslih, Mochamad; Rahadi, Dedi Rianto
FIRM Journal of Management Studies Vol 4, No 2 (2019): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (59.433 KB) | DOI: 10.33021/firm.v4i2.778

Abstract

Tujuan penelitian ini adalah untuk mempelajari pengaruh kebijakan mengenai remunerasi dewan komisaris, remunerasi dewan direksi, dan implementasi corporate governance terhadap kinerja Badan Usaha Milik Negara (BUMN) Bidang Keuangan yang tidak terdaftar pada Bursa Efek Indonesia.Penelitian ini menggunakan metode penelitian kuantitatif. Sampel berjumlah 7 (tujuh) BUMN Bidang Keuangan yang tidak terdaftar di Bursa Efek Indonesia yaitu PT Pegadaian, Perum Peruri, PT Tugu Pratama, PT Asabri, PT Jamkrindo, PT PNM, dan PT Pengelolaan Aset.Hasil penelitian menunjukan bahwa remunerasi komisaris tidak berpengaruh signifikan pada kinerja perusahaan, remunerasi direksi tidak berpengaruh signifikan pada kinerja perusahaan, dan tata kelola perusahaan berpengaruh signifikan pada kinerja perusahaan.Peneliti selanjutnya agar menggunakan sampel yang lebih besar pada BUMN non publik sehingga dapat diketahui dampak dari penerapan kebijakan kementerian BUMN pada Badan Usaha Milik Negara Non Publik dan menentukan kebijakan-kebijakan selanjutnya.?Key Words:? Remunerasi komisaris, remunerasi direksi, corporate governance, kinerja.