cover
Contact Name
Sukarta Atmaja
Contact Email
sukarta.tata@unbaja.ac.id
Phone
+ 6287871477787
Journal Mail Official
-
Editorial Address
Jl.Syekh Nawawi Albantani Kp.Boru Kec.Curug kota Serang
Location
Kota serang,
Banten
INDONESIA
Jurnal Manajemen dan Bisnis
ISSN : 26860554     EISSN : 26865939     DOI : -
Jurnal manajemen dan bisnis merupakan wadah jurnal pada fakultas ekonomi dan bisnis Universitas Banten Jaya.
Articles 40 Documents
Rencana Strategi Dalam Menerapkan Pendidikan Kewirausahaan Di Perguruan Tinggi Melalui Proses Pembelajaran yang Berkelanjutan. (Studi Kasus Pada Universitas Banten Jaya Kota Serang-Banten) Rifa'i, Achmad; Nugraha, Tb Eka
Jurnal Manajemen dan Bisnis Vol 1 No 1 (2019): JUMANIS BAJA
Publisher : LPPM Universitas Banten jaya

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Entrepreneurship education in higher education should ideally be implemented in the long term, through a gradual process of learning and development. There are some important aspects that should be done by the college in implementing entrepreneurship education such as positioning as entrepreneurial university, designing a clear and focused entrepreneurship curriculum, setting an appropriate method, selecting teachers that having competence in entrepreneurship, creating an atmosphere of entrepreneurship, and also designing a gradual and sustained learning process. If these aspects are met, then the goal of creating new young entrepreneurs from campus through entrepreneurship education can be expected to be realized.
PERAN KOPERASI SEKOLAH DALAM MENUMBUHKAN KARAKTER WIRAUSAHAWAN PADA SISWA di SMKS INFORMATIKA SUKMA MANDIRI Fu'ady, Tb. Dedy; Surahmat, Ahmad
Jurnal Manajemen dan Bisnis Vol 1 No 1 (2019): JUMANIS BAJA
Publisher : LPPM Universitas Banten jaya

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Berbicara mengenai wirausahwan maka berbicara tentang seseorang yang memiliki krakteristik,  Setelah memahami karakteristik wirausahwan di atas dan telah tertanam dalam jiwa seorang wirausahwan, maka akan dapat menumbuhkan karakteristik utama yang harus dimiliki oleh seorang wirausahawan  dan koperasi sekolah berperan dalam menumbuhkan karakter wirausahawan pada siswa di SMKS Informatika Sukma Madiri Cilegon  sesuai dengan 6 (enam) indikator karakteristik wirausahawan dengan total nilai sangat baik yang dihitung berdasarkan rumus nilai harapan. Berdasarkan hasil penelitian tersebut disarankan agar peran koperasi sekolah dapat ditingkatkan lagi dengan membuat program pelatihan perkoperasian dan kewirausahaan bagi guru dan peserta didik agar kelak lulusan sekolah memiliki karakteristik wirausawahan yang dapat membuka lapangan pekerjaan dan mengatasi pengangguran di Indonesia
PENGEMBANGAN MASYARAKAT BERBASIS KEWIRAUSAHAAN UNTUK MENINGKATKAN PARIWISATA DAN BUDAYA DI KAMPUNG WISATA SUKADIRI KOTA SERANG Atmaja, Sukarta; Juniansha, Dedi
Jurnal Manajemen dan Bisnis Vol 1 No 1 (2019): JUMANIS BAJA
Publisher : LPPM Universitas Banten jaya

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Abstract

Abstract Entrepreneurship-based community development   to improve tourism and culture in Sukadiri tourism village Serang is one form of activity in the economic field by empowering the tourism village community. Sukadiri Tourism Village, have special agenda culture field, as one of the effort in presenting the culture of village include with wayang suket, ketoprak, lesung art and jathilan. Along with the increase of visitors both domestic and foreign tourists so  that  there is a  need  for  entrepreneurship  development  in  Sukadiri Tourism Village so that later it can improve the standard of living in the economic field, especially for the people in Sukadiri Tourism Village. making tourism village development  successful,  strategic  efforts  that  need  to  be  developed  include: human resource development, profitable partnerships, village government activities, tourism promotion activities, village festivals, village community organization development, collaboration with universities. Entrepreneurship development in avillage tourism certainly requires the cooperation and infrastructure that supports tourism activities in Sukadiri village including eco- lodge, eco-recreation, eco-education, eco-research, eco-energy, eco-development, and eco-promotion. Some forms of entrepreneurship that can be developed in Sukadiri tourism villages include being a tour guide, providing culinary services, providing accommodation, making tour packages, providing transportation to and from Sukadiri tourism villages, providing typical village souvenirs.
Evaluasi Kinerja Kebijakan Sektor Pariwisata dalam mendukung Kota Serang sebagai Kota Kreatif Nurasyiah, Rohaelis; Rahmiati, Sev
Jurnal Manajemen dan Bisnis Vol 1 No 1 (2019): JUMANIS BAJA
Publisher : LPPM Universitas Banten jaya

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Abstract

Keberadaan sektor pariwisata bukan lagi sebagai sektor pelengkap, namun telah menjadi sektor utama yang dapat membangkitkan sektor lainnya di suatu daerah. Selama kuartal II 2017, Pertumbuhan sektor pariwisata mencapai 6.86%, lebih tinggi dari pertumbuhan ekonomi nasional yaitu sebesar 5.21%. Guna menghadapi pasar bebas ASEAN tahun 2015, perlunya mendorong sektor pariwisata menjadi salah satu sektor unggulan yang berdaya saing. Kota Serang, sebagai salah satu ikon pariwisata di Jawa Barat, diusulkan menjadi Kota Kreatif UNESCO selain Yogyakarta, Solo, dan Pekalongan. Salah satu upaya meningkatkan peran sektor pariwisata guna mendukung Kota Serang sebagai Kota Kreatif sebagaimana yang tercantum dalam RPJMD Kota Serang dan usulan Kementerian Pariwisata dan Ekonomi Kreatif ke UNESCO adalah dengan mengevaluasi kinerja kebijakan yang telah berjalan atau terimplementasikan saat ini, guna mendapatkan masukan atau rekomendasi mengenai bentuk kebijakan dimasa yang akan datang. Penelitian ini mengunakan teknik analisis data Mixed Methods atau Metode Kombinasi (kuantitatif dan kualitatif). Dimensi-dimensi tersebut di atas akan disandingkan dengan dengan kriteria Kota Kreatif. Hasil sandingan tersebut menghasilkan isu kebijakan yang menjadi dasar pertimbangan untuk melakukan review kebijakan pariwisata sehingga menghasilkan kebijakan baru yang mendukung Kebijakan Kota Serang sebagai Kota Kreatif.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PENGGUNA JASA PARKIR (Studi Pada Mahasiswa Universitas Sultan Ageng Tirtayasa-Serang) N, Fuad; Aid, Asep Mabrur
Jurnal Manajemen dan Bisnis Vol 1 No 1 (2019): JUMANIS BAJA
Publisher : LPPM Universitas Banten jaya

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Abstract

ABSTRAK : Meningkatnya jumlah mahasiswa disertai dengan bertambahnya pemakaian kendaraan baik pribadi maupun dinas, mengakibatkan permintaan layanan parkir menjadi besar, khususnya di lingkungan kampus. Fenomena tersebut menyebabkan kepuasan pengguna jasa parkir di kampus menjadi perhatian. Adapun yang menjadi masalah dalam penelitian ini adalah ?Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pengguna Jasa Parkir (Studi Pada Mahasiswa Universitas Sultan Ageng Tirtayasa Serang)?. Penelitian ini menguji pengaruh variabel independen yaitu bukti fisik (tangible), kehandalan (reliability), daya tanggap (responsiveness), jaminan (assurance), dan empati (empathy), terhadap kepuasan pelanggan. Tujuan penelitian ini adalah untuk mengetahui pengaruh variabel independen terhadap kepuasan pelanggan. Penelitian ini dilakukan dengan metode kuesioner terhadap 100 responden yang merupakan mahasiswa Universitas sultan Ageng Tirtayasa Serang yang  diperoleh  dengan  menggunakan teknik accidental sampling. Kemudian dilakukan analisis terhadap data yang diperoleh berupa analisis kuantitatif dan kualitatif. Analisis kuantitatif meliputi uji validitas, uji  reliabilitas, analisis regresi  berganda, uji  asumsi  klasik,  koefisien determinasi (R2), uji t (parsial) dan uji dominan. Analisis kualitatif merupakan interpretasi data yang diperoleh   dalam   penelitian   serta hasil pengolahan data yang sudah dilaksanakan dengan memberi keterangan dan penjelasan. Hasil penelitian menunjukkan bahwa variabel kehandalan (reliability), jaminan (assurance), dan empati (empathy), berpengaruh secara positif dan signifikan terhadap kepuasan pelanggan melalui uji t, sedangkan variabel fisik (tangible) dan daya tanggap (responsiveness) tidak berpengaruh signifikan terhadap kepuasan pelanggan. Variabel yang berpengaruh dominan adalah kehandalan (reliability).
PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT. SINAR BANJARAN ABADI Haerani, Anggi; Nuraisiah, Rohaelis
Jurnal Manajemen dan Bisnis Vol 2 No 01 (2020): JUMANIS-BAJA Jurnal Manajemen dan Bisnis Banten Jaya Prodi Kewirausahaan Fakulta
Publisher : LPPM Universitas Banten jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/10.47080/vol1no02/jumanis

Abstract

This study aimed to investigate and analyze the influence of motivation and discipline to employee performance at PT Sinar Banjaran Abadi. The method used is path analysis (path analisys), because this research in addition to want to get an overview of the performance of employees associated with the motivation and discipline of work, also get an idea of the pattern of the relationship and the influence of variable- variable research that has been set. Based on the research results can be that the motivation of the employees at PT SIBA at a low level towards good enough, then owned by employees working discipline in a low position towards good enough. In general, motivation and discipline affect the performance of employees at PT SIBA, and motivation is the most significant influence on employee performance. The effect of partially variable motivation on employee performance of 50.36%, variable discipline to employee performance amounted to 24.50%.Simultaneously influence the motivation and discipline to employee performance amounted to 74.86%, while 25.1% is influenced by other variables that tida examined in this study.From the research that is done, then the variable motivation and discipline when combined will have a significant effect on the performance of employees at PT Sinar Abadi Banjara (SIBA).
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (Survey pada pelanggan KFC Store Merdeka Bandung) Khairusy, Mirza Abdi; Febriani, Reni
Jurnal Manajemen dan Bisnis Vol 2 No 01 (2020): JUMANIS-BAJA Jurnal Manajemen dan Bisnis Banten Jaya Prodi Kewirausahaan Fakulta
Publisher : LPPM Universitas Banten jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/10.47080/vol1no02/jumanis

Abstract

This study aims to determine the influence of quality product, quality service and customers satifaction PT Fast Food Indonesia Tbk KFC Store Merdeka Bandung. Using the explanatory survey, data were collected through questionnaires distributed to 89 respondents. Data were analyzed using descriptive statistical analysis and SPSS (Statistical Package for Social Sciences) Software IBM Version 23. From the data obtained, the result (1) quality product has a significant positive effect on customers satisfaction (2) Service quality has a significant positive effect on customers satisfaction (3) The quality product and service quality significant positive effect on customers satisfaction
“SIKAP, MOTIVASI, DAN MINAT BERWIRAUSAHA MAHASISWA” (Studi Kasus Pada Mahasiswa Universitas Banten Jaya) Rahmiyanti, Sev
Jurnal Manajemen dan Bisnis Vol 2 No 01 (2020): JUMANIS-BAJA Jurnal Manajemen dan Bisnis Banten Jaya Prodi Kewirausahaan Fakulta
Publisher : LPPM Universitas Banten jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/10.47080/vol1no02/jumanis

Abstract

This research aims to know the Attitudes, Motivations, and Interestsof Student Entrepreneurship (Case Study of Banten Jaya University Students in Serang City). This research is expected to be useful and provide an overview of the extent to which attitudes and motivations foster student interest in running entrepreneurship. This study, researchersused a quantitative method, with 57 respondents. The research method uses simple linear regression analysis method to conduct data analysis. Data collectionusing a questionnaire. Data isprocessedusing SPSS assistance. The results showed that the attitude and motivation significantly influence the interest in entrepreneurship.
FAKTOR-FAKTOR YANG MEMPENGARUHI NILAI PERUSAHAAN DI SEKTOR PERTANIAN PADA BURSA EFEK INDONESIA TAHUN 2015-2019 Atmaja, Sukarta
Jurnal Manajemen dan Bisnis Vol 2 No 01 (2020): JUMANIS-BAJA Jurnal Manajemen dan Bisnis Banten Jaya Prodi Kewirausahaan Fakulta
Publisher : LPPM Universitas Banten jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/10.47080/vol1no02/jumanis

Abstract

For companies that has been go public, the wealth of the owner is reflected from their value in the stock market. The higher the value of the stock market is, the greater the wealth of the owner is. Company value in the agricultural sector experienced a trend of decline during the years 2015-2019. Factors that affect company value are capital structure, corporate risk, and profitability of the company. This research uses a sample of 8 companies obtained through the method of judgemental sampling. The Data analysis technique used multiple regression analysis model 1 and multiple regression analysis model 2, which has been tested by classic assumption supported by the company’s value measurement according to several tools of measurement. The results showed that the structure of capital, profitability, and corporate risk simultaneously affect the company’s value significantly. Partially, corporate risk and capital structure have a negative effect and are not significant to the company's value. While profitability has a positive effect and significantly affects the company’s value. With the placement of measured control variable for the company, the influence of capital structure and profitability increase the value of the company, although not significantly. The management doesn’t need to add debt because will has no effect on the company’s value. Profitability should be noticed because it can be a positive signal for investors who have an impact on the company’s value.
MENGGAIRAHKAN KEHIDUPAN KAMPUS MENGGAPAI PELUANG BISNIS DALAM ARENA KREATIFITAS SENI BUDAYA Rifa'i, H. achmad
Jurnal Manajemen dan Bisnis Vol 2 No 01 (2020): JUMANIS-BAJA Jurnal Manajemen dan Bisnis Banten Jaya Prodi Kewirausahaan Fakulta
Publisher : LPPM Universitas Banten jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/10.47080/vol1no02/jumanis

Abstract

Opportunities to intregrate business and service can e realized in managing the diversity of traditional cultural arts and creative entrepreneurship, which is very open in the area of banten Province, which is actively developing itself in various development sectors in order to improve the economy of Trans-Sumatra and Java islands and the National and International regions, supported by the existense of Tanjung Lesung Sepecial Economic Zone in Pandeglang Regency and the Sukarno-Hataa International Airport in tangerang City which is adjacent to Jakarta the Capital of the Unitary State of Republik Indonesia. The opportunity for a combination of business and preservation of cultural arts can be done by all parties from the Creative Economy Business Acto businessrs, Government and Society, as well as the Word of Education in Higher Education in the Region and National. These business opportunities need to be prepared through learning and research methods, as well as field practices initiated in synergy through the word of education in Higher Education, in that case they are also part of the Tri Dharma Higher Education’s practice of community service. Armed with critical, progressive and innovative thinking, studens shoul also be equipped with a real business movement in Existing Campus Life as Bridge to Create Business Opportunities in Banten Art and Culture Arena, which is also directly to realize the preservation of Regional Cultural Arts assets generally become the assets of National Culture Arts

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