cover
Contact Name
Ellen Rusliati
Contact Email
ellenrusliati44@gmail.com
Phone
+6281394411226
Journal Mail Official
-
Editorial Address
Jl. Tamansari No.6-8
Location
Kota bandung,
Jawa barat
INDONESIA
Jurnal Riset Bisnis dan Manajemen
Published by Universitas Pasundan
ISSN : 19790600     EISSN : 25809539     DOI : -
Core Subject : Economy,
The journal’s aim is to foster greater understanding of advancements in all areas of business and management by providing a platform to the scholars for disseminating their research works. The journal’s welcomes empirical and theoretical research papers and literature reviews from academicians, practicing managers, and research scholars on issues of current interest in all sub-areas of business and management.
Articles 55 Documents
HARGA DAN PROSES TERHADAP KEPUASAN KONSUMEN KAFE INSTAMIE DI KOTA BANDUNG Suryana, Popo; Muliasari, Intan
Jurnal Riset Bisnis dan Manajemen Vol 11 No 1 (2018): Edisi Februari
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.831 KB) | DOI: 10.23969/jrbm.v11i1.864

Abstract

The study aims to determine the influence of price and process on customer satisfaction at Instamie Cafe in Bandung either simultaneously or partially. The research method used is descriptive and verificative with sample size of 100 respondents. Data collection techniques used were observation, interview and questionnaire distribution. Data analysis method used is multiple linear regression, multiple correlation and coefficient of determination. The result shows that price of Instamie Cafe was too expensive and less service process and customer did not satisfy. Price and service process contribute to consumer satisfaction at Instamie Cafe. Based on the coefficient of partial determination, this study shows that the process gives greater influence on customer satisfaction than price.
LITERASI DAN EFIKASI KEUANGAN TERHADAP MINAT MAHASISWA BERINVESTASI DI PASAR MODAL Pangestika, Tri; Rusliati, Ellen
Jurnal Riset Bisnis dan Manajemen Vol 12 No 1 (2019): Edisi Februari
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (672.165 KB) | DOI: 10.23969/jrbm.v12i1.1524

Abstract

This study aims to determine how the literacy and financial efficacy of interest in investing in the capital market. Data collection and library techniques are already done by giving questionnaires to 83 students of the Faculty of Economics and Business in Pasundan University that has been determined criteria in order to get a representative result. Methods of data analysis are multiple regression, multiple analysis, coefficient of determination analysis and hypothesis testing. The results showed that the financial, financial and student literacy in the Faculty of Economics and Business of Pasundan University was categorized as good. Simultaneously literacy and financial efficacy have a significant influence that is 85.3% of interest in investment, partially financial literacy has a significant influence that is equal to 79.9% of student investment interest and financial efficacy has a significant influence of 5.4 to interest in student investment.
HARGA SAHAM DENGAN METODE DIVIDEND DISCOUNT MODEL DAN PRICE TO BOOK VALUE Hasanah, Resti; Rusliati, Ellen
Jurnal Riset Bisnis dan Manajemen Vol 10 No 2 (2017): Edisi Agustus
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (476.255 KB) | DOI: 10.23969/jrbm.v10i2.446

Abstract

Penelitian ini bertujuan menganalisis nilai intrinsik perusahaan menggunakan metode dividend discount model (DDM) dan price to book value (PBV) perusahaan yang terdaftar di Indeks LQ 45, tahun 2010 - 2014. Sampel dipilih dengan kriteria selalu terdaftar di LQ 45 dan membagikan dividen. Metode yang digunakan adalah deskriptif dan kuantitatif serta pengukuran akurasi dengan root mean squared error (RMSE). Hasil penelitian menunjukkan bahwa nilai intrinsik yang dihasilkan metode DDM lebih akurat dibandingkan PBV dengan nilai rata-rata RMSE DDM lebih kecil daripada rata-rata RMSE PBV. Metode DDM ini lebih cocok untuk perusahaan dengan pertumbuhan yang konsisten dan pada tahap kedewasaan serta selalu membagikan dividen. Metode PBV akan lebih baik untuk menilai saham perusahaan dengan industri ataupun sektor yang sejenis, sehingga terlihat jelas perbandingan saham apakah murah atau mahal.
ANALISIS SWOT DAN AHP SEBAGAI ACUAN STRATEGI OPTIMASI STUDENT BODY Wiyono, Gendro; Welsa, Henny; Prayekti, Prayekti
Jurnal Riset Bisnis dan Manajemen Vol 12 No 1 (2019): Edisi Februari
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (716.678 KB) | DOI: 10.23969/jrbm.v12i1.950

Abstract

The purpose of this research is to find out how to build competitive strategy of higher education institution, and also to know the preference of students to make their choice in a college. The research method applied mix method that is the combination of quantitative and qualitative methods. The sample uses informant validated by 72 respondents. The analysis technique used in this research is SWOT method, with Cochran Q Test technique to test the SWOT identification perception similarity. To know student preference, this research uses Analytic Hierarchy Process (AHP) method. The results of this reseach showed that the position of the institution in the SWOT quadrant is already being known, also known the segmentation of students with different preferences. Implications of the findings of this research showed that: First, the development of strategies should take account of the quadrant positions; second, using the findings of student preferences for each segmentation as a basis for developing appropriate marketing strategies for each segmentation. 
UKURAN PERUSAHAAN DAN GOOD CORPORATE GOVERNANCE TERHADAP TERJADINYA KONDISI FINANCIAL DISTRESS Selvytania, Anne; Rusliati, Ellen
Jurnal Riset Bisnis dan Manajemen Vol 12 No 2 (2019): Edisi Agustus
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (699.731 KB) | DOI: 10.23969/jrbm.v12i2.2031

Abstract

This study aims to determine how the influence of firm size and good corporate governance on the occurrence of financial distress in various industrial sector companies listed on the Indonesia Stock Exchange during 2012-2017. The research method used is descriptive and verifiative. The sample used were 5 sector companies which were done by purposive sampling. Data analysis method used was panel data regression analysis using Eviews 9. The results showed that simultaneously the size of the company and good corporate governance have effect on the occurrence of financial distress conditions about 69.2%. Partially the size of the company has an effect of 39.7%, institutional ownership has an effect 22.4% on the occurrence of financial distress, while managerial ownership has an effect of 7.1% but not significant.
Hedonic Shopping Motivation Terhadap Impulse Buying Wahyuni, Desianty Fithri; Rachmawati, Indira
Jurnal Riset Bisnis dan Manajemen Vol 11 No 2 (2018): Edisi Agustus
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (698.859 KB) | DOI: 10.23969/jrbm.v11i2.701

Abstract

The purpose of this research is to know the perception of Telkom University student about hedonic shopping motivation and impulse buying at Tokopedia.This research is causal quantitative research. This research used non-probability sampling technique with purposive sampling to 385 respondents of Telkom University student and used an online survey. The results showed that hedonic shopping motivation and impulse buying were in the good criteria. Hedonic shopping has significant influence to impulse buying simultanously. Partially, there were positive significant influence from adventure/explore shopping, idea shopping, and relaxation shopping to impulse buying, while insignificant influences from value shopping and social shopping have negative significant effect.
SISTEM INFORMASI MANAJEMEN TERHADAP EFEKTIVITAS KERJA PEGAWAI YAYASAN PENDIDIKAN TELKOM BANDUNG Nurrani, Vidya Triocssy; Ferdian, Ary
Jurnal Riset Bisnis dan Manajemen Vol 11 No 1 (2018): Edisi Februari
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.846 KB) | DOI: 10.23969/jrbm.v11i1.868

Abstract

This study aims to determine the effect of management information systems by specializing memo online information system on the effectiveness of employee on YPT Bandung. This research was based on the theory of management information system and work effectiveness by McLeod and Notoatmodjo. This research uses quantitative method with sample of 64 people using census sample technique. The research shows that the management information system has an influence on the employee effectiveness of Yayasan Pendidikan Telkom Bandung of 28.1%. The company should listen to complaints from employees of the memo online information system and improve in accordance with the expected by the employee, upgrade to memo online ver 3.0 conduct motivational seminars for employees.
WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG DI TAHURA Ir. H. DJUANDA Rizki, Rieke Sri; Nurani, Nurani
Jurnal Riset Bisnis dan Manajemen Vol 12 No 1 (2019): Edisi Februari
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (681.235 KB) | DOI: 10.23969/jrbm.v12i1.1525

Abstract

This study aims to determine the effect of word of mouth on tourist visiting decisions in Tahura Ir. H. Djuanda Bandung. The variables used are word of mouth and tourist visiting decisions. This research uses quantitative descriptive method verification by simple random sampling. through the distribution of questionnaires with the Differential Semantic scale with simple linear regression analysis. The sample is amounted to 100 respondents who were tourists visiting Tahura Ir. H. Djuanda Bandung. The results showed that the word of mouth variable, the smallest total score found in the dimensions of tracking (supervision) and the largest was at talking part (participation). For tourist visiting decision variables, the largest total score is the dimension of the number of visitors and the smallest, namely the payment method dimension, and the t test shows that there is a positive and significant influence between word of mouth on tourist visiting decision.
PETA POSITIONING UANG ELEKTRONIK BERDASARKAN PERSEPSI MASYARAKAT DI INDONESIA TAHUN 2017 Salsabila, Nisa; Giri, Refi Rifaldi
Jurnal Riset Bisnis dan Manajemen Vol 10 No 2 (2017): Edisi Agustus
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.365 KB) | DOI: 10.23969/jrbm.v10i2.468

Abstract

Penelitian ini dilatarbelakangi oleh munculnya perkembangan uang elektronik di Indonesia yang menggantikan transaksi tunai. Penelitian ini dilakukan pada lima objek yaitu Mandiri e-money, Flazz BCA, BRIZZI, Rekening Ponsel dan Tapcash BNI. Penelitian ini bertujuan untuk memberikan gambaran peta positioning mengenai uang elektronik berdasarkan persepsi masyarakat yang menggunakan dan tidak menggunakan uang elektronik di Indonesia tahun 2017. Teknik sampling menggunakan nonprobability sampling dan teknik analisis data menggunakan multi dimensional scaling. Hasil persepsi berdasarkan kemiripan menunjukkan bahwa uang elektronik merek Flazz BCA dan Mandiri e-money dan pada merek BRIZZI dan Tapcash BNI memiliki kemiripan antar produknya. Namun, merek Rekening Ponsel tidak memiliki kemiripan. Hasil persepsi berdasarkan atribut, pengguna mempersepsikan Mandiri e-money paling unggul dan bukan pengguna mempersepsikan  Flazz BCA paling unggul.
MINAT PERILAKU PENGGUNAAN YOUTUBE SEBAGAI SUMBER PEMBELAJARAN DENGAN PENDEKATAN TAM Pertiwi, Nastiti; Sharif, Osa Omar
Jurnal Riset Bisnis dan Manajemen Vol 12 No 1 (2019): Edisi Februari
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (679.713 KB) | DOI: 10.23969/jrbm.v12i1.1522

Abstract

This study aims to determine factors that influence the use of information resources from Youtube for learning purposes. This study is TAM model to identify behavioral intention of Youtube as a learning resource. It aims to know the effects of Perceived Ease of Use towards Perceived Usefulness, Perceived Ease of Use towards Attitude to Use, Perceived Usefulness towards Attitude to Use, and Attitude towards Use towards Behavioral Intention. Also, to know whether this model fits to the studied data. Samples comes from 155 respondents. This research uses Sctructural Equation Modelling. The result of this research showed that Perceived Ease of Use variable proved affects towards Perceived Usefulness, Perceived Ease of Use variable unproved affects towards Attitude to Use, Perceived Usefulness variable proved affects towards Attitude to Use, and Attitude to Use proved affects towards Behavioral Intention. The results on the model tested indicates that this model fits to the population.