cover
Contact Name
Andres Dharma Nurhalim
Contact Email
andres@wym.ac.id
Phone
+6287808688118
Journal Mail Official
andres@wym.ac.id
Editorial Address
Jalan Mangga Dua Raya No. 8 Blok 20-22 Jakarta Barat
Location
Kota adm. jakarta pusat,
Dki jakarta
INDONESIA
Jurnal Bina Manajemen
ISSN : 23030283     EISSN : 26568667     DOI : 10.52859
Core Subject : Economy,
Ilmu Manajemen secara umum (telaah proses bisnis, studi kasus mengenai penerapan ilmu manajemen dalam dunia usaha). Topik mengenai manajemen pemasaran / marketing management. (kajian mengenai ilmu pemasaran, penelitian mengenai perilaku konsumen, strategi pemasaran, studi kasus pemasaran, telaah konsep rencana pemasaran / marketing plan, studi kasus pemasaran yang berbasis digital, dan komunikasi pemasaran terpadu / integrated marketing communication)
Articles 6 Documents
Search results for , issue "Vol 7 No 2 (2019): Jurnal Bina Manajemen Vol.7 No.2 Maret 2019" : 6 Documents clear
SIMULASI PENJADWALAN KEGIATAN PEMELIHARAAN MESIN PEMBANGKIT LISTRIK TENAGA DIESEL PADA PT PLN (PERSERO) SUB RAYON MANGARAN Sutisna, Felix; Makadadus, Chrisna Wati
Jurnal Bina Manajemen Vol 7 No 2 (2019): Jurnal Bina Manajemen Vol.7 No.2 Maret 2019
Publisher : STIE Wiyatamandala

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Abstract

Maintenance is the activities to maintain on machines and plant facilities. Maintenance is good to maintain the useful life of the engine. Diesel engine that is used to supply electricity power to the customer needs to be done to maintain the quality KWH produced of maintenance activities and can be used in the long term. Monte Carlo simulation techniques are used to determine scheduling of engine maintenance can reduce the likelihood of unpredictable circumstances.
PENGARUH JIWA KEWIRAUSAHAAN, NILAI KEWIRAUSAHAAN TERHADAP PERILAKU KEWIRAUSAHAAN DAN KEBERLANGSUNGAN USAHA PADA SEKTOR UMKM M, Oktafalia Marisa
Jurnal Bina Manajemen Vol 7 No 2 (2019): Jurnal Bina Manajemen Vol.7 No.2 Maret 2019
Publisher : STIE Wiyatamandala

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Abstract

Role of UMKN in National Economic was very important. About 99.9% of National Economic contributed by UMKM sector and it also contributed to create employement. UMKM also contributed 60.34% of GDP. And there is also potency to keep increasing as long as the number of entrepreneurship still growing. Government also takes it seriously to develop national entrepreneurship and boast up the potency of UMKM in Indonesia through BEKRAF. The problem is the internal aspect of the entrepreneur still lack of competency (entrepreneurship competency and social competency). Entrepreneurship competencies consist of some components which root deep inside the entrepreneur background such as the traits, characters, attitude, social role and self-image. Some external factors also contribute to developing entrepreneuship skill such as training, education and working experience. Entrepreneurship spirit was the soul of the entrepreneurship itself. And the entrepreneurship value was the prerequisite factors that develop the entrepreneuship behavior. This research takes 67 samples from UMKM young entrepreneur in West Jakarta. Result of this research concluded there is influence of Entrepreneurship Soul and Entrepreneurship Value to Entrepreneurship Behavior. And furthermore Entrepreneurship Behavior also has its influence to business sustainability of UMKM in West Jakarta.  
KAJIAN ASPEK STUDI PERILAKU DALAM PENGAMBILAN KEPUTUSAN INVESTASI Kiky, Andreas
Jurnal Bina Manajemen Vol 7 No 2 (2019): Jurnal Bina Manajemen Vol.7 No.2 Maret 2019
Publisher : STIE Wiyatamandala

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Abstract

Challenge to find the best stock has been very big question in investing strategy. For the investor, fund manager or financial planner portfolio selection process is the most difficult part of the investing strategy. Investors face many lists of the stocks that should be choosen and wait the price appreciation in order to gain capital-gain or dividend. The selection process has been the debate for most of investor and common mistake that always happen is heuristic bias. Sometimes investors choose the stocks just base on the pure intict or market reaction rather than the fundamental information of the firm performance. Speculative goal and instinct to grab fast capital gain causes the bias in decision making. This research wants to observe the stock ticker fluency name effect on stocks value and trading volume. This research takes 45 stocks as the sample base on LQ-45 Index.
PENGARUH BRAND IMAGE, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KEMBALI PADA PRODUK HIGH END MAKE UP AND SKIN CARE PADA GENERASI MILLENIAL JAKARTA M, Oktafalia Marisa; Rowena, Janny
Jurnal Bina Manajemen Vol 7 No 2 (2019): Jurnal Bina Manajemen Vol.7 No.2 Maret 2019
Publisher : STIE Wiyatamandala

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Abstract

Y generation or also called as Millenial Generation are group of the people who born in 1980 ? 2000. Milenial life very closes with digital technology or we can call them tech savvy by the nature. One of their distinguished habbit was the frequency of using social media. Aside from culinary, this Millenial Generation also closed with make up and skin care products. Style and appearance become very important for this generation. This habbit also lead them to become very narcissistic and post everything about their life in social media. This research will discuss about Brand Image, Price and Product Quality influence to Repurchase Decision for high end make up and skin care product. The scope of this research is only in Jakarta. The subject of this research is 30 consumers that repeatedly buy the make up and skin care product for their lifestyle. The independent variables are Brand Image, Price and Product Quality. And for dependent variable is Repurchase Decision. This model analyzed using multiple regressions. Purpose of this research is to observe the influence of culture effect, social, personal and psychological aspect to purchase decision of the high end make up and skin care products. Result that obtained in this research is culture effect, social, personal and psychology aspect has influenced to purchase decision of high end make up and skin care product for Millenial Generaion.
PENGARUH GAYA KEPEMIMPINAN, KEPUASAN KERJA DAN MOTIVASI TERHADAP KINERJA KARYAWAN RESTORAN XYZ Nurhalim, Andres Dharma
Jurnal Bina Manajemen Vol 7 No 2 (2019): Jurnal Bina Manajemen Vol.7 No.2 Maret 2019
Publisher : STIE Wiyatamandala

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Abstract

The purpose of the research in this thesis is to analyze the influence of leadership style, job satisfaction and motivation on employee performance at XYZ restaurants. The analytical method used by the author in conducting this research is to use quantitative research with a population of 83 respondents who are XYZ restaurant employees. In carrying out the data collection, it was carried out by distributing questionnaires in which there were several statements. in this study the variables are divided into several parts including leadership style (X1), job satisfaction (X2) and motivation (X3) as independent variables, and employee performance (Y) as the dependent variable. To measure the magnitude of the influence on these variables, the authors use the method of linear regression and multiple regression analysis. From the results of the analysis it was found that there were significant and simultaneous effects on the variables of leadership style, job satisfaction and motivation on employee performance at XYZ restaurants
E-COMMERCE BUSINESS PLAN FOR POULTRY FARMING: TERNAK SEGAR Puspita, Shandy
Jurnal Bina Manajemen Vol 7 No 2 (2019): Jurnal Bina Manajemen Vol.7 No.2 Maret 2019
Publisher : STIE Wiyatamandala

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Abstract

Indonesia has very big potency to increase their poultry output. One of the favorite consumed poultry product was chicken and eggs. Government also drive the output of poultry product should be increased every year. But the problem is Indonesia still face the shortage of supply of the poultry products. Despite the import, the market still faces the shortage. Base on this condition, our research focus is on the Ternak Segar business model. There is big opportunity and big market potency that still could be explored in Poultry Product. The challenge itself is how to develop competitive and innovative business products.

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