cover
Contact Name
Ansari Saleh Ahmar
Contact Email
qems@ahmar.id
Phone
+6281258594207
Journal Mail Official
qems@ahmar.id
Editorial Address
Jalan Karaeng Bontomarannu No. 57 Kecamatan Galesong, Kabupaten Takalar Provinsi Sulawesi Selatan, Indonesia
Location
Unknown,
Unknown
INDONESIA
Quantitative Economics and Management Studies
ISSN : -     EISSN : 27226247     DOI : https://doi.org/10.35877/qems
Journal of Quantitative Economics and Management Studies (QEMS) is an international peer-reviewed open-access journal dedicated to interchange for the results of high-quality research in all aspects of economics, management, business, finance, marketing, accounting. The journal publishes state-of-art papers in fundamental theory, experiments, and simulation, as well as applications, with a systematic proposed method, sufficient review on previous works, expanded discussion, and concise conclusion. As our commitment to the advancement of science and technology, the QEMS follows the open access policy that allows the published articles freely available online without any subscription.
Articles 70 Documents
The Effect of Market Segmentation Strategy On Purchasing Decisions of Panties Pizza In Surabaya Lestari, Ananda Dwi; Baktiono, Agus; Wulandari, Ani
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems73

Abstract

This study aims to analyze the effect of market segmentation strategies on purchasing decisions of Panties Pizza in Surabaya. The type of research is quantitative and SPSS 16 was employed to test the hypotheses with multiple linear regression analysis. The population in this study was the customers of Panties Pizza in Surabaya. The sampling technique used was non probability sampling with a purposive sampling approach with as many as 100 respondents who have purchased Panties Pizza. The results of this study indicated that the variables of geographical segmentation, demographic segmentation, and psychographic segmentation have a significant effect simultaneously on purchasing decisions in Panties Pizza Surabaya. The coefficient of determination is 62% and the rest was influenced by other variables not examined in this study. Geographical segmentation variables had a significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0.004 <0.05. Demographic segmentation variables had no significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0.722> 0.05. Psychographic segmentation variables had a significant effect partially on purchasing decisions of Panties Pizza in Surabaya with a significance value of 0,000 <0.05. The variables of geographical segmentation, demographic segmentation, and psychographic segmentation that possessed a significant influence psychographic segmentation with value of β = 0.644.
Effect of Brand Identity and Brand Image On Customer Loyalty Case Study In Daihatsu Car Consumer Susetyo, Catur Rachmad; Nilowardono, Sengguruh; Wulandari, Ani
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems74

Abstract

Daihatsu Motor Co., Ltd. is the oldest Japanese car company known for its small car products or more agreed. The number of Daihatsu car consumers is quite a lot, in making purchases. This study aims to analyze the effect of brand identity and brand image on customer loyalty. This type of research uses a quantitative approach. Data collection uses interviews, observation, and questionnaire distribution. Using the nonprobability method with a purposive sampling approach. The population of this research is Daihatsu car consumers with a sample of 60 respondents. The analytical method used is SPSS v.20. Based on the results of this study concluded that brand identity and brand image have a significant effect on customer loyalty.
How Youtube Beauty Vlogger Review, Self Congruity and Price Perception Influence Impulse Buying and the Impact On Repurchase Intention (Case Study at Teenager Users of Emina Cosmetics In Surabaya) Apriliani, Dewi; Arimbawa, I Gede; Wulandari, Ani
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems75

Abstract

This study aims to analyze the influence and significance of YouTube beauty vlogger review, self congruity and price perception to impulse buying as well as their impact on the repurchase intention of young girls using Emina cosmetics in Surabaya. This research was using a quantitative method. The research data are primary data obtained from a sample of 100 young girls of Emina cosmetics users in Surabaya as the respondents. Data collected from online questionnaires and then analyzed using Partial Least Square (PLS) which processed by SmartPLS 3 version 3.6.8 software. The result of this research indicated that YouTube beauty vlogger review did not have a significant impact on impulse buying and repurchase intention. While the self-congruity and price perception significantly affected impulse buying and repurchase intention. Therefore, Emina should be focusing to strengthen its brand identity and maintain the affordability of their product rather than collaborating with beauty vlogger as their promotion strategy.
Effect of Career, Employee Engagement, and Compensation of Behavior Organisational Citizenship in PT. Wika Intinusa Surabaya Cakrawardani, Dhitanayu; Putra, Bayu Airlangga; Arif, Mochamad
Quantitative Economics and Management Studies Vol. 1 No. 2 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems76

Abstract

This study discusses how career influence, employee involvement, and compensation towards organizational Citizenship Behavior in PT Wika Intinusa Surabaya. This study aims to determine the effect of career, employee involvement, compensation on organizational Citizenship Behavior. The sampling technique in this study is to use the census method. Respondents in this study were 50 active employees in the city of Surabaya. The data analysis method uses multiple linear regression test, with SPSS v.1.8 software as an analysis tool. The results of this study indicate that the variable Career and variable compensation partially affects the Organizational Citizenship behavior, but in Variable Employee Engagement (Employee Engagement) less influential partially on Organizational Citizenship Behavior.
Effect of Promotion and Ease of Use on Customer Satisfaction and Loyalty on OVO Application Users Anugrah, Fajar Tangguh
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems77

Abstract

The development of a business that is currently globally quite rapid happening, this is related to the development of increasingly advanced technology, especially those based on the internet. Technological developments in Indonesia have also increased rapidly, one of which is changing daily activities is the payment system, where the circulation of cash is not as much as before. Non-cash payments are currently widely used by the public to transact, from debit card debit, e-money credit cards, and payment by applications through smartphones. With the emerging payment trend like that, many big companies are competing to create the same system, for example the largest network company in Indonesia, Telkomsel with its T-Cash, gojek by creating its Gopay and also recently emerged. with a promotional offer that interets Indonesian consumers is OVO. The purpose of this study was to analyze the effect of promotion and ease of use on customer satisfaction and loyalty. This type of research is quantitative. The study population was 100 respondents who used the OVO application in Surabaya. The analysis technique used is Partial Least Square (PLS). Data obtained from questionnaires and tested with the SmartPLS 3.0 application. The results of this study indicate that promotion and ease of use have a significant effect on customer satisfaction and customer loyalty. And customer satisfaction has a positive and significant impact on customer loyalty.
Influence of Leadership Style, Career Development, and Work Satisfaction on Employee Performance In Tropical Disease Institutions of Airlangga University Surabaya Rahadytya, Mahendra Fredyantono; Tridayanti, Hermien
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems78

Abstract

This study aims to determine and analyze the Leadership Style, Career Development, and Job Satisfaction simultaneously and significantly to Employee Performance. This research is qualitative research. The population and sample based on the distribution of questionnaires to employees of the Surabaya Tropical Disease Institute were taken as many as 59 respondents. Data collection techniques using interviews, observation, and questionnaires. Analysis of the data used is the reliability test, validity test, classic assumption test, and multiple linear analysis test. The results of the study simultaneously and partially Leadership Style, Career Development, and Job Satisfaction have a positive and significant effect on employee performance. The F test result is 16.703 greater than the 2.00 table simultaneously. Partially the Leadership Style obtained a significant value of 0,000 (less than 0.05) significant effect on employee performance, Career Development obtained a significant value of 0.025 (less than 0.05) significant effect on employee performance, and Job Satisfaction obtained significant value of 0.049 (less than 0.05) has a significant effect on employee performance.
Predictions of Financial Distress in Consumption Goods Industrial Companies Listed on the Indonesia Stock Exchange in 2016-2018 Mubarrok, Muhammad Khusni; Wasil, Mohammad; Dharmani, I. G. A. Aju Nitya
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems79

Abstract

This study aims to determine the prediction of financial distress in the Consumer Goods Industry companies listed on the Indonesia Stock Exchange. The research period used was 2016-2018. This research on financial distress prediction uses a quantitative approach. The study population includes all Consumer Goods Industry companies listed on the Indonesia Stock Exchange in the 2016-2018 period. The sample is determined by purposive sampling technique. The data analysis method used is logistic regression analysis. This study aims to test and prove whether DAR, CR, TATO, and ROA affect Financial Distress. The data in this study came from secondary data obtained through documentation techniques. Data analysis by logistic regression partially used SPSS for window version 25. The results showed that (1) debt asset to ratio (DAR) had no positive effect on financial distress, (2) current ratio (CR) has a negative but not significant effect on financial distress, (3) total asset turnover (TATO) has no negative effect on financial distress, (4) return on assets (ROA) has a negative and significant effect on financial distress.
Financial Literacy on Impulsive Buying Behavior in Y Generation Anisa, Nur Aini; Arifin, Syamsul; Setyowati, Lis; Hidayah, Nur; Megasari, Aisyah Darti
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems80

Abstract

Impulse buying is a phenomenon that can occur in all generations but more done by the generation that undergoes a change that is the age of adolescents who step on the early adulthood of the Y generation who actually do not have the financial ability to meet their needs. This study aims to analyze the influence of financial literacy on the impulsive buying behavior of online products in Y generation. This research is a descriptive research type, with a quantitative approach. The population of 733 students. The sampling technique used in this research is nonprobability sampling by using purposive sampling type with sample of 142 students. The subject of this research is the students of university. Data collection technique using questionnaire. Data were analyzed using linear regression analysis. The result of data analysis shows that there is influence of financial literacy on impulse buying behavior of online product in Y generation. It means the higher the student's financial literacy, the lower the impulse buying behavior. Conversely, the lower the student's financial literacy, the higher the impulse buying behavior. Data were analyzed using linear regression analysis. The result of data analysis shows that financial literacy has negative effect, but significant to impulsive buying behavior of online product in Y generation. It means The higher student's financial literacy, the lower impulse buying behavior. Conversely, the lower student's financial literacy, the higher impulse buying behavior.
The Influence of Service Quality, Price Perception, and Store Atmosphere On Repurchase Intention (Case Study at The Teras Atas Cafe Surabaya) Pratiwi, Rheza Septiani; Soebandi, Santirianingrum; Dharmani, I. G. A. Aju Nitya
Quantitative Economics and Management Studies Vol. 1 No. 2 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems81

Abstract

Repurchase intention is very influential in developing a business. Many factors affect repurchase intention, including service quality, perception price, and store atmosphere. The purpose of this study was to determine how the influence of service quality, perception price, and store atmosphere both simultaneously and partially effect on repurchase intention. The data was collected using a questionnaire. The research method uses as many random samples of 281 people. The analysis method using SPSS 18. The results of this study indicate that the independent variables simultaneously influence the dependent variable. This research evidenced from the significance value of 0.000 or less than 0.05 and the Fcalculation = 194.777 while the Ftable obtained 2.66 and this meaning that Fcalculation > Ftable. But in partial variable, service quality is not significant into repurchase intention as in the results of testing showing tcalculation = 0.961 < ttable = 1.968 with significance 0.337 > 0.05.
Analysis of Influence of Compensation and Leadership Style To Employee Performance PT. Feva Indonesia Purnamasari, Bulawambona Endah; Tridayanti, Rr. Hermien
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems82

Abstract

The purpose of this study is to study leadership style and comparison of employee performance. This research was conducted at the company PT. Feva Indonesia. The population used was 60 people. Data collection is done through interviews. The analytical tool used is multiple linear regression techniques. The results of the analysis show a positive leadership style but not significant on employee performance. This shows how leadership style is not related or not significant to employee performance, related to employee performance that requires authoritarian support and cannot be involved in the decision making process. Positive and significant compensation variables on employee performance. This shows that fair and proper assistance is needed to be given to employees, the employee's needs will increase significantly.