cover
Contact Name
SALAM FADILLAH ALZAH
Contact Email
salam.fadillah@kwikkiangie.ac.id
Phone
+6287772225468
Journal Mail Official
jurnalilmukomunikasi@kwikkiangie.ac.id
Editorial Address
Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie Jl. Yos Sudarso Kav 87, Sunter Jakarta 14350 Telp. +62 21 6530 7062 Fax +62 21 6530 6967
Location
Kota adm. jakarta utara,
Dki jakarta
INDONESIA
JURNAL KOMUNIKASI DAN BISNIS
ISSN : 23555181     EISSN : 27232956     DOI : 10.46806
Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia (MoRTHE)- Kemenristek Dikti, it required that every journal that is published by higher education institutions must be published in the online form. Therefore, In the eighth edition, and afterward, this journal published in a fully online form utilizing the Open Journal System (OJS). Jurnal Komunikasi dan Bisnis is incorporate with Indonesian Communication Sciences Publisher Journal Association (Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia (APJIKI)). Jurnal Komunikasi dan Bisnis published twice a year in May and November. The Journal of Communication and Business focuses on research related to communication science and applied communication. In connection with the Communication Studies program at the Kwik Kian Gie Institute of Business and Informatics, there are two concentrations, namely broadcasting and marketing communications. In each edition, Jurnal Komunikasi dan Bisnis has received an article openly. The article will be reviewed by internal and external editors, at least one reviewer who has related expertise with double-blind peer review.
Articles 48 Documents
Determinisme Teknologi Masyarakat Dalam Media Sosial Meisyaroh, S.Sos., M.Soc. Sc, Siti
Jurnal Komunikasi dan Bisnis Vol. 1 No. 1 (2013): Jurnal Komunikasi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Perkembangan teknologi melahirkan media baru dalam masyarakat sehingga memunculkan tren dan gaya hidup dari sisi budaya dan komunikasi yang berbeda dari yang sebelumnya. Kehadiran media sosial mengubah cara berkomunikasi dan budaya masyarakat menjadi lebih transparan, inovatif, dan kreatif. Determinisme teknologi dan media sosial saling berkaitan satu sama lain dan mempengaruhi masyarakat dalam kehidupannya.
Analisis Semiotika Roland Barthes Dalam Film "Eight Below" Johassan, S.Sos., M.Si, Deavvy M.R.Y
Jurnal Komunikasi dan Bisnis Vol. 1 No. 1 (2013): Jurnal Komunikasi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Film Eight Below menceritakan kisah dramatis perjuangan hidup anjing penarik kereta salju dengan peneliti yang sedang melakukan penelitian di kutub selatan (antartika). Fillm ini sendiri merupakan adaptasi fiksi dari sebuah kisah nyata sehingga sekalipun terinspirasi dari kisah nyata, tapi tidak semua berdasarkan kisah nyata yang terjadi. Analisis Semiotika Roland Barthes, penanda dan petanda baik pada tataran denotatif dan tataran konotatif peneliti menggambarkan bagaimana konstruksi realitas interaksi antara manusia dengan hewan anjing dalam media film dan bagaimana realitas interaksi yang terjadi dalam hidup sehari-hari. Dari aspek-aspek penanda dan petanda itu peneliti melihat realitas interaksi manusia dengan hewan anjing dalam film ini tidak sebagai hewan peliharaan dan sebagai sahabat. Berdasarkan aspek-aspek penanda dan petanda tersebut realitas interaksi yang terdapat dalam film dapat dikategorikan yaitu anjing tidak hanya sebagai hewan peliharaan dan anjing sebagai hewan peliharaan. Berdasarkan Analisis Tataran Pertama dan Analisis Tataran Kedua dari Semiotika Barthes, mitos yang disampaikan dalam film Eight Below adalah anjing yang dianggap sebagai penyelamat manusia dan sebagai sahabat manusia. Realitas yang dibangun dalam film merupakan representasi dari penghargaan masyarakat di daerah kutub terhadap keberadaan anjing. Kedekatan secara emosional antara Jerry dengan anjing-anjingnya digambarkan secara natural dalam film Eight Below. Akting dari anjing-anjing juga terkesan alami tidak melalui teknik animasi atau dengan efek tertentu.
PEMETAAN PERILAKU KONSUMEN INDONESIA DI SOSIAL MEDIA (Studi Netnography terhadap Perilaku Berbelanja Online Masyarakat di Sosial Media sebagai Upaya Peningkatan UMKM di Indonesia) Agustiningsih, S.Sos., M.Si, Glorya; Arisanty, S.I.Kom, M.Si, Melisa; Anindhita, S.I.P., M.Sc., Wiratri
Jurnal Komunikasi dan Bisnis Vol. 5 No. 2 (2015): Jurnal Komunikasi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

AbstrakUsaha Mikro, Kecil, dan Menengah (UMKM) merupakan salah satu sektor usaha yang penting karena memiliki peran yang signifikan terhadap pertumbuhan ekonomi di Indonesia. Jumlah UMKM yang terus berkembang di Indonesia, mendorong Kementerian Koperasi dan Usaha Kecil dan Menengah (UKM) memacu kinerja UMKM untuk meningkatkan kuantitas dan kualitasnya. Salah satunya dengan menerapkan teknologi komunikasi dan informasi, khususnya penggunaan media sosial sebagai media dalam mengkomunikasikan produk (promosi). Namun masih banyak UMKM yang belum memahami manfaat penggunaan media sosial tersebut, padahal media sosial sendiri memiliki pengaruh yang besar terhadap perkembangan bisnis, yaitu dengan kemampuannya menjangkau khalayak sasaran yang luas dalam waktu cepat dan real-time. Permasalahan tersebut berawal dari keengganan UMKM dalam menggunakan media sosial sebagai media promosi. Mereka mengalami kesulitan dalam mengidentifikasi perilaku konsumen di media online yang mengakibatkan strategi pemasaran yang dibuat menjadi tidak efektif dan efisien. Oleh karena itu, dengan adanya penelitian mengenai pemetaan perilaku konsumen di media sosial akan memberikan kontribusi yang besar dalam upaya peningkatan daya saing UMKM. Sehingga hasil penelitian ini dapat memberikan masukan bagi UMKM dalam membuat strategi promosi di media sosial yang sesuai dengan kebutuhan dan keinginan konsumen. Penelitian ini menggunakan metodologi penelitian kualitatif dengan strategi netnography, yaitu bentuk penelitian etnografi online. Data penelitian diperoleh dari observasi online secara langsung dan mendalam terhadap interaksi hiperteks para nitezen yaitu antara konsumen dengan penjual produk UMKM di media sosial. Hasil observasi online tersebut akan dianalisa sesuai dengan model analisa Perilaku Konsumen Kotler dan analisa tipe konsumen online Kozinet (1997). Dengan begitu, akan didapatkan pemetaan yang komprehensif mengenai perilaku konsumen media sosial pada level mikro.Kata Kunci: UMKM, Perilaku Konsumen, Media Sosial AbstractMicro, Small, and Medium Enterprises (Usaha Mikro, Kecil, dan Menengah/UMKM) is one of the business sector which has significant roles in the economic growth in Indonesia. The increase of UMKM pushes The State Minister for Cooperatives Small and Medium Enterprises to encourage UMKM performance by enhancing their quality. One of the effort is by applying information and communication technology, especially application of social media as a communication tool to promote the products. In the reality, there are many UMKM still do not have enough understanding about the benefits of social media usage in business as it has big influences on business growth with its capability to reach  large target audience in fastest and real-time. The situation arouse as a result of the reluctant of UMKM for using social media as their promotion tool. They often meet difficulties to identify online media consumer behavior that causes its marketing strategy ineffective and inefficient. Therefore, the research about consumer behavior mapping in social media will provide huge contribution in enhancing UMKM competitiveness, so as the result will give a positive input for planning the promotion strategy in social media for UMKM that fits with consumer’s needs and wants. The research uses qualitative method with netnography strategy, a research method for measuring online ethnography. Primary data will be collected from online observation which provides illustration of hypertext interaction among the netizens on the internet that is between the consumers and seller (UMKM). The observation results will be analyzed using Consumer Behavior Model by Philip Kotler and Online Consumer model by Kozinet. As the result will arise the comprehensive mapping about consumer behavior in social media in micro level in Indonesia.Keywords:  Micro, Small, and Medium Enterprises (UMKM), Consumer Behavior, Social Media
STUDI PARADIGMA NARATIF WALTER FISHER PADA AKTIVITAS “NONGKRONG” DI KALANGAN REMAJA MADYA Agustiningsih, S.Sos., M.Si, Glorya
Jurnal Komunikasi dan Bisnis Vol. 1 No. 1 (2013): Jurnal Komunikasi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Adolescents and the activity of "hanging out" are two things that very attached now. Even, the activity of "hanging out" also affect the formation of self identity middle adolescents. When they doing the activity of “hanging out” and share story, their peers could be influence either positive or negative. If the influence obtained a positive, then the adolescent can form a positive self identity as well. However, if peers gave a negative influence, then the adolescent can experience an identity crisis and fall into the negative things. Therefore, the author interested to lift research topic about a description of the narrative paradigm among the middle adolescents in the activity of “hanging out”, in order to know the mindset of the middle adolescents in filtering a story.The results of this thesis research shows that middle adolescents who became the subject of a research has a mindset that is positive. Where it can be seen from the answers to the subject which makes the content of positive values in the story as an indicator of a story that makes sense and reason in choosing a good story.Conclusion in this research is family and school environment are environments that greatly influences the mindset of the middle adolescents. It was because ranging from family, adolescents gain a positive guidance and input, and can filter the influence gained from social environment in which they grew up. In the school environment, a lot of adolescents get together and hang out with their peers who have backgrounds as well as a different mindset. Keyword: Hanging Out, Adolescent, Narrative, Walter Fisher
EFEKTIVITAS PROGRAM SIARAN KONSELING DI RADIO TRIJAYA BAGI MASYARAKAT KOTA YOGYAKARTA Anindhita, S.IP., M.Sc, Wiratri
Jurnal Komunikasi dan Bisnis Vol. 1 No. 2 (2013): Jurnal Komunikasi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Program  siaran  Konseling  di  radio  Trijaya  Yogyakarta  merupakan  program  yang bertujuan untuk membantu masyarakat memecahkan permasalahan dalam kehidupan sehari-hari yang berkaitan dengan bidang  psikologi. Penelitian ini bertujuan (1) untuk mengetahui dan mengukur efektivitas program siaran Konseling di radio Trijaya di kalangan pendengar aktif dan pendengar pasif di kota Yogyakarta; dan (2) untuk mengetahui faktor-faktor yang mempengaruhi efektivitas program tersebut.  Metode dasar penelitian ini mix method, yaitu perpaduan antara pendekatan kuantitatif dan kualitatif. Sampel penelitian ditentukan dengan metode stratified random  sampling  dengan  masing-masing  31 sampel  pendengar  aktif  dan  pendengar  pasif. pendekatan  kualitatif  dilakukan  dengan  wawancara  mendalam  dan  FGD  terhadap  lima  key informan.  Hasil  penelitian   menunjukkan  bahwa  program  siaran  Konseling  efektif  untuk meningkatkan pengetahuan dan pemahaman  pendengar aktif maupun pasif untuk menghadapi dan memecahkan masalah kehidupan di kalangan masyarakat.  Pendengar aktif menilai bahwa program ini lebih efektif dibanding pendengar pasif. Efektivitas program dapat ditingkatkan dengan memperbaiki kualitas materi siaran dan kualitas penyiar.  Kata kunci: efektivitas, program siaran Konseling, pendengar aktif dan pasif.
PROSES EVALUASI PROGRAM SIARAN RHYTHM & BREEZE PADA 106.6 FM V RADIO JAKARTA Anindhita, S.IP., M.Sc, Wiratri
Jurnal Komunikasi dan Bisnis Vol. 1 No. 1 (2013): Jurnal Komunikasi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Radio as a one of mass communication media has an important role. For example, providing information, educating, and entertaining their listeners. As one of the radio station in Jakarta, 106.6 FM V Radio Jakarta has programs that designed to give what their listeners need. One of them is Rhythm & Breeze. In the process, the Rhythm & Breeze program need to be evaluated to maintain and to increase its quality. The evaluation process performed include the evaluation of the program content, the announcer and the financial sector. This research  found that the evaluation process on the program content is performed when the team find a problem with the content of the program. The content evaluation process continued into the formal forum with the board of director, to find a decision that would be carried out by the team of the program. On the evaluation process of program announcer, the evaluation starts from board of director that monitor the program announcer. After that, the board of director will hold a formal meeting with the station manager and the program teams to find a decision. On the evaluation process of the financial sector, the financial department will evaluate the financial condition of the company every single month. If they found negative results, they would hold formal meeting with the board of director and the program team, to find the solutions. The evaluation process of the Rhythm & Breeze program content, the team have the authority to determine a decision. On the evaluation process of the program announcer, the board of director has the authority to determine a decision. While on the evaluation process of the financial sector, the financial department has been given more authority from the board of director in determining the evaluation process of financial sector, and in taking a decision for the 106.6 FM V Radio Jakarta financial problems. Keywords: Evaluation, Process of Broadcasting Program, Radio
DRAMATURGI DIBALIK KEHIDUPAN SOCIAL CLIMBER Anindhita, Wiratri
Jurnal Komunikasi dan Bisnis Vol. 6 No. 1 (2018): Jurnal Komunikasi dan Bisnis - Mei 2018
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Life is like a two parts of coins, which every part of life has a front stage and a back stage. This study purpose to know about how the front stage side of social climber, the back stage side of social climber, and how the experience as a social climber. This study uses dramaturgy theories. In dramaturgy study will be seen about the difference in actor’s behavior while on the frontstage and backstage. Concepts that used in this research is social climber and social media. This research uses qualitative descriptive research method. Data collection through in depth interview with informant, non-participant observation, and literature study. Data analysis techniques in this research using data analysis techniques from Miles and Huberman. The result of this study, actually the three of informan were not came from rich family that have a high economic status. If they are in front stage side, they will show a very good performance, like wearing many branded things. But, if they are not in the front stage side, they will be preferring to do many things of homework, wearing a simple clothes, not wearing a branded product, and also do the activity like a normal student. Key words: dramaturgy, social climber, social media
PERAN TERPAAN MEDIA SOSIAL DALAM PERUBAHAN PERSEPSI KHALAYAK TERHADAP KAUM HOMOSEKSUAL Agustiningsih, Glorya
Jurnal Komunikasi dan Bisnis Vol. 6 No. 1 (2018): Jurnal Komunikasi dan Bisnis - Mei 2018
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Today’s modern society is facing rapid changes of communication technology impacts in all aspects, not only on the individual basis but also in the larger aspects, such as social life, cultural, political, business, education, and many more. One great example of communication technology products which has a significant impact on the society is social media. Indonesia itself could be stated as a country with social media users are pretty high which caused by the digital trend and high mobile penetration. Because of the magnitude effects of social media changes many aspects in society that it could bring out either negative or positive effects at the same time. Hence, this paper examines concepts of how social media gives a contribution on transformation of perception in society towards homosexuals for as we know the existence of homosexuals is still being debated in Indonesia for some reasons. The method used in this study are qualitative approach which uses interview data, literature and documentation studies to provide valuable concepts about role of social media.  Keywords: social media, homosexuals, perception, communication technology
PENGARUH APLIKASI LINE TERHADAP HUBUNGAN ANTARPRIBADI DI KALANGAN MAHASISWA PROGRAM STUDI ILMU KOMUNIKASI INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE ANGKATAN 2010-2013 Meisyaroh, Siti
Jurnal Komunikasi dan Bisnis Vol. 6 No. 1 (2018): Jurnal Komunikasi dan Bisnis - Mei 2018
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At this time, the growing communications technology in human life. These developments make it easy for people to communicate with each other without being limited by distance. LINE instant messenger app now become a medium of communication within the individual interpersonal relationships. However, until now there has been clearly known to significantly influence the LINE app on interpersonal relationships. The main theory used in this study is the Media Ecology theory. The results showed that there is a positive influence of the LINE application as part of a media ecology and the use of LINE application as a medium of interpersonal relations among students in Communication Studies Program Institute of Business and Informatics Kwik Kian Gie Class of 2010-2013. This can be seen through the overall average values of 3.96 and 3.89 which shows that the majority of respondents agreed to the statement in the questionnaire. The results also found that LINE applications can improve intimacy in interpersonal relationships, self-made individuals more open to other people, and reduce losses due to miscommunication. The results obtained conclude that the application of LINE has a positive influence and has a strong relationship to the interpersonal relationships among student’s class of 2010-2013. Keywords: Instant Messenger, Interpersonal Relationships, Communications Technology
STUDI DRAMATURGI SALES MODEL DI KOMUNITAS FOTOGRAFER 2016 DI JAKARTA Nuraryo, Imam
Jurnal Komunikasi dan Bisnis Vol. 6 No. 1 (2018): Jurnal Komunikasi dan Bisnis - Mei 2018
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The researcher aims to know the Study of Dramatugy of Sales Model in Photographer Community 2016 in Jakarta. This research will be done to see how the front stage, center stage and backstage of a Sales Model using a dramatic study approach. This study uses dramaturgy theory that explores the front side of the stage where there are personalized settings and fronts that include the appearance and style, the middle-stage side where the Sales Model prepares itself to appear on the front stage and backstage of an actor. In the dramaturgy study will be seen about the difference in actor behavior when in front stage, middle stage and backstage.Key words: dramaturgy, sales model, community, photografer