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Jurnal Visi Komunikasi
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Articles 5 Documents
Search results for , issue "Vol 19, No 02 (2020): Jurnal Visi Komunikasi/Volume 19, No.02, November 2020" : 5 Documents clear
PENGALAMAN PEMBENTUKAN KONSEP DIRI PENGGEMAR DALAM MENGIKUTI KEGIATAN "IDOL YOU CAN MEET" DI THEATER JKT48 JAKARTA Mulya, Siti Ntara Muthmainah; Tomohardjo, Irmulan Sati
Jurnal Visi Komunikasi Vol 19, No 02 (2020): Jurnal Visi Komunikasi/Volume 19, No.02, November 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jvk.v19i02.11389

Abstract

The formation of the concept of self is also owned by JKT48 fans. The formation of the concept of the self is influenced by the experience carried out by fans in doing "Idol You Can Meet" at Theater JKT48 Jakarta, interaction between fans and member, interact with fellow JKT48 fans, join to a community that is associated with JKT48. The method used in this research is qualitative - phenomenology. Primary data collection in this reseach is in-depth interview techniques, observation and documentation. The results of the research are explained the experiences endured by fans, The formation of the concept of self in fans after following the activities of "Idol You Can Meet" JKT48, the interaction between fans, and the experiences about socializing among fans in a community.Conclusion of this research is fans can form the self-concept about their self being fans without opening up their I dentity as fans by directly in their environment that are not closest, fans can get many experiences about memorable experiences and disappointing experiences after during following the activities of "Idol You Can Meet" JKT48, the positive influence of member to fans for doing good activities, and fans can socialize with other fans, make a new friend with another fans and join or make community for socialize and support JKT48 together.
MODEL PEMASARAN DIGITAL ‘TRANSMEDIA BRANDING’ PADA CHANNEL NARASI.TV Nesya, Nesya; Atmodjo, Juwono Tri
Jurnal Visi Komunikasi Vol 19, No 02 (2020): Jurnal Visi Komunikasi/Volume 19, No.02, November 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jvk.v19i02.11390

Abstract

The world of marketing is moving fast and using new media to attract consumer attention is called digital marketing. Digital marketing focuses on providing space for advertising as well as embracing consumers to participate in marketing the brand. So that in digital marketing there is the term transmedia which is a marketing communication process where information about a brand is packaged in an integrated narrative that is disseminated into contributions in various media channels with the aim of creating certain experiences. This phenomenon has begun to be developed by the digital platform Narasi.Tv, a digital-based company with the www.narasi.tv page. Established in September 2017, Narasi.Tv has a number of programs that are disseminated on social media. Researchers want to see Narasi.Tv in presenting media content on its channel, advertising space on Narasi.Tv, and the transmedia branding model on Narasi.Tv as a whole. This research uses a qualitative approach with study methods collected based on the results of interviews, observations, and documentation. The result of this research is Narasi.Tv applies transmedia branding which includes narration, participation, and brand. Narasi.Tv as a media for young people to embrace its audience aged 18-35 years to be involved in uploaded content. Narasi.Tv also creates content with advertisers with the concept of collaboration where the content must contain positive values that are in line. Narasi.Tv will also not run collaboration content at any time.
PERAN BAHASA DALAM KOMUNIKASI POLITIK Purwanti, Christina
Jurnal Visi Komunikasi Vol 19, No 02 (2020): Jurnal Visi Komunikasi/Volume 19, No.02, November 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jvk.v19i02.11391

Abstract

The existence of language in political communication is very interesting to study. Language is no longer viewed neutrally. The meaning of words, phrases, clauses, sentences, and paragraphs must be understood and understood more than literal meaning, literal meaning, or grammatical meaning. The meaning of language is always obedient to its users in political communication. It can be said that in the practice of political communication, language is always used which is very dynamic and flexible according to the context, situation, and goals of the communicator. Language has power in political communication.  Language, on the one hand, has the meaning of agreement as an instrument and expresses symptoms that occur socially which are always free from intervention by power. On the other hand, language can be an instrument capable of presenting itself and providing space and as an arena for various interests and powers. Thus, the existence of language becomes symbols and signs that always present a very specific interest in political communication. Language can shape and educate all human life. In political communication, language is not a neutral tool. Language has the power to always change, the power of language that can destroy, and also can  build. So language has a very prominent power in meaning, value, and purpose in the language itself in communicating. Here the level of language use begins to shift; starting from the use of words, the use of statements, the use of text and finally the context itself. In other words, more clearly, the words in the language of a ruler or those who are in power must be able to relate to the context. Likewise, statements in language as a ruler must also be in accordance with the context; Likewise a text that is displayed in the news, in addition to the autonomy of a text, the text must also originate from a context. Language and political communication are highly dependent on “words”, “sentences”, “text” and “context”. the essence of political communication, the expression of the truth of human life as a human being as a communicant in a society that uses a very diverse language in which it is a creature that speaks, a creature who speaks, a creature that has an interest in political communication. Language has power in political communication. This article is written to describe the existence of language in political communication using an interdisciplinary approach.
KOMUNIKASI POLITIK: KAJIAN SUBSTANSIAL DALAM PENDEKATAN POLITIK Pureklolon, Thomas T.
Jurnal Visi Komunikasi Vol 19, No 02 (2020): Jurnal Visi Komunikasi/Volume 19, No.02, November 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jvk.v19i02.11392

Abstract

Political communication consists of political actors and political messages relating to power, governance, and all government policies. This communication takes place in complex political behavior. The complexity of political communication runs in a political process that is always unique and strategic from a communicator through messages and media. The speaking ability and representation of a communicator are the main determining elements in political communication. Political communication is a dynamic element that can determine political socialization and at the same time determine political participation. In this case political communication can be a pattern of human political behavior and a major determinant in politics. Therefore; Political communication is communication that involves political messages and political actors, or is directly related to power, government and government policies in a country. Political communication can also be understood as communication between two institutions, namely "those who govern" and "those who are ruled." This is an important thing in political communication. In every human activity always requires communication. It can be said that communication is an absolute thing in the concrete life of every human being. Communicators in a communication always occur in a social life matrix. Communication also occurs in social situations from the very beginning of a communication, develops until its end, which means: the relationship between the communicator and the public or the public is an inseparable part of the social system. Mass communicators as organizations that occupy important sensitive positions in social networks, respond to various pressures by rejecting and selecting information that all occur in the relevant social system that develops in society at that time. In a political communication, there are often figures of political communicator figures who certainly have authority and popularity such as community leaders, religious leaders, or celebrities, and so on, which are used effectively to attract the masses, such as in elections to gain votes. Actions like this are perfectly fine in a political communication, including also displaying large-scale advertisements with gleaming and excitement. In political communication, the content of political messages uses the media more than using public communication such as campaigns or speeches. The content of political messages is also directly related to the media setting agenda which always comes from orders from certain groups or groups, in this case a propaganda can also play in the message which aims to form new perceptions in the eyes of the public. This political message can influence the success process of a political party when competing for votes for power. The writing method in this article is a qualitative method, literature study with an interdisciplinary approach.
REPRESENTASI PEREMPUAN DALAM FILM “BERBAGI SUAMI” (ANALISIS SEMIOTIKA ROLAND BARTHES) Alwi, Zulaikha Rumaisha
Jurnal Visi Komunikasi Vol 19, No 02 (2020): Jurnal Visi Komunikasi/Volume 19, No.02, November 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jvk.v19i02.11388

Abstract

The Woman repesentation in "Sharing Husband" movie is the title of this research.  The problem of this research was to know about how the media's repesentation of the woman in the movie. The aim of this research was stated on the research problem it was to  know about how the media's repesentation of the woman in the movie. This research is qualitative  descriptions research used semiotic    model by Roland. The data was collect from the movie scene which is has the media repesentation of the woman on the movie. The data were  analyzed  used semiotic mode by Rolland. the data were analyze into two steps, the denology analyses  was the first step, on this step the actuall meaning of the scene are being analyze. The second step is Conotation analyses , this step the research analyze the Meaning of the scenes that reperesented by the media. The result of this reearch is from the movie " sharing husband", the media was represented the lives of three women as a mother and as the wife. As the mother with a full of love and erudite. And the lonely, innocent , and a shy wife. And the matrealistic wife. The three stories was packed inbthe movie with a different message in every scene

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