cover
Contact Name
Wandah Wibawanto
Contact Email
wandah@mail.unnes.ac.id
Phone
+6281805156852
Journal Mail Official
dkv@mail.unnes.ac.id
Editorial Address
B9 lt 2 ruang dosen SR Kampus Unnes
Location
Kota semarang,
Jawa tengah
INDONESIA
Arty Jurnal Seni Rupa
ISSN : 22527516     EISSN : 27218961     DOI : https://doi.org/10.15294/arty.v9i2
Arty: Jurnal Seni Rupa focuses on the research of visual art studies through the experiences exchange among educators, artists, and researchers. Its primary goals is to promote quality research on conceptual ideas, studies, application of theories, and visual art reviews. Contributions may encourages the following types of articles which are completed research papers, student papers (research done by students), and case studies. Topics of special interest to Arty include scholarly reports that enhance knowledge regarding art in general, Fine Art, Art History, Visual Culture, Design Methodology, Design Process, Design Discourse, Design and Culture, Art Critism, Anthropology of Art, Artifact Design, Visual Communication Design, Creative Industry, and other historical, critical, cultural, psychological, educational and conceptual research in visual art and design
Articles 97 Documents
FORM AND MESSAGE OF ADVERTISING IN CENTRAL JAVA CORPORATE SOCIAL RESPONSIBILITY DJARUM FOUNDATION Nugraheni, Ekky
Arty: Jurnal Seni Rupa Vol 8 No 1 (2019): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (525.231 KB) | DOI: 10.15294/arty.v8i1.40282

Abstract

The purpose of this research to explain (1) how the form, structure, and theme Jelajah Jawa Tengah advertising CSR Djarum Foundation; (2) how is the message contained in the ads Jelajah Jawa Tengah CSR Djarum Foundation as works of visual communication. Data collection techniques used are observation, interview, and question form. This study used a descriptive qualitative research approach. Data collection techniques using observation, interviews and questionaires.Validation techniques using triangulation of source and triangulation techniques Technique of data analysis encompasses the reduction, withdrawal, and the presentation of the summary.The results of this research are as follows. First, shaped of Jelajah Jawa Tengah ads is video, structure of ads consists of 10 scene, the themes is a social theme. Second, there are verbal and non verbal messages in. The verbal messages conveyed through advertising want to show that in Central Java had a complete destination for sightseeing. Non verbal messages conveyed through ads browse Central Java indirectly those ads also want to exhibit a good image of the PT. To the community that PT. Djarum is very caring of the environment around. Advice that can be conveyed by the author is font type should be Arial, the duration is not too long, make the duration in 2 minutes, the selection of the actor must be younger and the ads format more completely
DEWARUCI BOARD GAME DESIGN AS A WAYANG INTRODUCTION MEDIA FOR CHILDREN 10-12 YEARS OLD Dewi, Fajrina Cahya
Arty: Jurnal Seni Rupa Vol 9 No 2 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (447.306 KB) | DOI: 10.15294/arty.v9i2.40296

Abstract

Wayang is one of the artistic heritages that contains various good teachings in life. But now, there are many young generation forgets about wayang, and don't even know it. Watching Wayang Shows all night long is hard for children, that's why an alternative media are made in the form of games that can be played by children to introduce Wayang characters..The process of working in designing board games includes: (1) Pre-Production, including data collection, goal setting, concept determination, (2) Production, including content design, sketching, digitization, layouting, and printing (3) Post Production. This study project has produced a dummy board game theme about Dewaruci, where in the game, the theme of characters and stories of Dewaruci can be introduced to children. The work of the study project is expected to help children to get to know the noble artistic heritage. In addition, this work can be a motivation and inspiration for other creators who create works with archipelago content.
ADVERTISING DESIGN FOR ACCESS STUDIO Aziz, Ahmad Abzal
Arty: Jurnal Seni Rupa Vol 9 No 2 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1384.984 KB) | DOI: 10.15294/arty.v9i2.40297

Abstract

Access Architect is an architectural design studio in Semarang, which was founded in 2016. As a company that is still relatively new, Access Architect faces competition from companies that have been engaged in this field before. But there is no promotional media with visual standardization that supports building and enchancing company image. On the other hand, the presence of promotional media is important because it directly relates to clients and remembers Access Architect as a company that is still relatively new. The design of promotional media created for Access Architect includes company profile and portfolio catalog, corporate identity applications, animated videos, and slider website. The manufacturing process is done by manual and digital techniques using Corel Draw and Adobe After Effects applications. The process of designing this promotional media goes through several stages of the work process, namely the preliminary process, pre-production process, the production process, and the post-production process. With the design of promotional media it is expected to help introduce Access Architect in the community, expand the marketing area, and improve the image of the company in order to compete with the competitors.
HUBUNGAN MANUSIA DANLINGKUNGAN DALAM KARYA SENI LUKIS DENGAN GAYA FANTASI Mubarak, Rifqi
Arty: Jurnal Seni Rupa Vol 4 No 1 (2015): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.101 KB) | DOI: 10.15294/arty.v4i1.10028

Abstract

The purpose of making this research project are 1) to present the theme of humans and the environment are mutually beneficial and detrimental through painting. 2) ideas theme of human relationships and the environment through the power of imagination in works of fantasy art style. 3) produce works of art using the techniques of media Dussel with oil paint on canvas. Materials used in the making of this painting is the canvas, plamir, spanram, wood glue, wood paint, paint miyak, gasoline, and oil linsed. The tools used in creating this painting are paintbrush, palette, pencil, eraser, and a washcloth. Engineering works of art that authors use the technique of brushwork models Dussel and dry techniques. The process of creation of paintings in this research project through the stages of conceptualization of ideas in the form of search, data collection, material collection of images, and visualization in the form of making sketches on paper to paint on canvas. The size of the paintings varied authors study project, the two paintings measuring 60 cm x 80 cm, three paintings measuring 45 cm x 45 cm, and five paintings measuring 70 cm x 80 cm. The style used in making paintings are realist techniques with less fantasy style. Surrealistic subjects in this painting is the subject of imaginative fish, the human subject  shell, bulb-headed human subject, the subject stems, sand human subjects and human subjects fish..
PERANCANGAN COMPANY PROFILE DAN MEDIA PROMOSI PARIWISATA PABRIK GULA CEPIRING KABUPATEN KENDAL Ambar Fitriyanti, Dewi
Arty: Jurnal Seni Rupa Vol 4 No 1 (2015): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (945.248 KB) | DOI: 10.15294/arty.v4i1.10029

Abstract

In 2007, the Kendal government set Cepiring Sugar Factory as one of the tourism potential. In the process, Cepiring Sugar Factory as a tourist attraction is still not crowded because of the lack of media promotion. With the existence of these problems, the authors wanted to design a company profile and a media campaign to lift the Cepiring Sugar Factory become a tourist attraction that increase the public interest. The resulting work presents a picture Cepiring Sugar Factory in the form of photographs presented in a variation of the frame with a written description of the Cepiring Sugar Factory and background with a mix of various colors, dominated by green. Design work amounted to 12, with work of company profile in the form of booklets sized 14cmX20cm and video duration 16 minutes 52 seconds, while the work of the media campaign in the form of Standing Banner 160cmX60cm, vertical desk calendar 15cmX25cm, horizontal 25cmX15cm, Leaflet 3 folding 30cmX21cm and Leaflet 2 folding 15cmX22cm. In the manufacturing process the author direct observation, shooting to create a design company profile and media campaign using Phothoshop, Audacity and Ulead VideoStudio. The conclusions of this study project is the Company profile (Booklet and video) and media promotion (Standing Banner, desk calendars, leaflets) can be one of the media as the promotion process in improving tourism Cepiring Sugar Factory which provide information about Cepiring Sugar Factory both history and knowledge sugar production.
PERANCANGAN MEDIA PROMOSI TERCETAK KOPI TARIK UNGARAN verdiansyah, komang komang
Arty: Jurnal Seni Rupa Vol 5 No 1 (2016): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (944.104 KB) | DOI: 10.15294/arty.v5i1.12026

Abstract

Abstrak___________________________________________________________________Kopi Tarik Ungaran adalah sebuah kedai kopi yang sangat sederhana yang berada di Jl. Kartini 230 B, Ungaran, Kabupaten Semarang, Jawa Tengah. Sejak mulai berdiri Kopi Tarik Ungaran belum mengolah media untuk mempublikasi terutama tercetak. Selama ini informasi dan bentuk komunikasi pemasaran tentang Kopi Tarik Ungaran telah dilakukan dengan pembuatan media online media tersebut tidak ada pembaharuan dalam waktu yang lama. Terkait dengan kondisi tersebut dipandang perlu adanya media pendukung atau alternatif media promosi berupa media promosi tercetak. Tujuan proyek studi ini adalah Menghasilkan rancangan media promosi tercetak berupa logo, poster, x- banner, brosur, dan merchandise. Proses pembuatan proyek studi ini melalui tahapan-tahapan yaitu Penetapan Tujuan Pembuatan Karya, Studi Kepustakaan, Penentuan Khalayak Sasaran, Pengumpulan Data Pendukung, Pemotretan, Seleksi Gambar, Proses Lay out, Konsultasi Dosen Pembimbing, Proses Pencetakan, Penyajian Karya. Dalam proses pembuatan keseluruhan karya memperhatikan elemen-elemen dan prinsip-prinsip desain. Foto atau gambar kemudian diolah menggunakan aplikasi Photoshop sedangkan Lay out memakai software Adobe Ilustrator dan Corel Draw. Ciri umum dari desain lay out tersebut yaitu selalu menampilkan logo Kopi Tarik Ungaran. Desain dominan menggunakan warna bernuansa Soft, pemilihan warna kuning kecokelatan, coklat muda mewakili kesan vintage. Pesan yang terkandung bersifat informatif dan pengingat. Perancangan media promosi ini diharapkan dapat membantu pengunjung dalam mendapatkan informasi tentang Kopi Tarik Ungaran sehingga dapat meningkatkan kunjungan. Abstract___________________________________________________________________Pull Ungaran coffee is a coffee shop that is easy on Jl. Kartini 230 B, Ungaran, Semarang regency, Central Java. Since starting up Kopi Tarik Ungaran not process the media to publicize mainly printed. All this information and forms of marketing communication on Kopi Tarik Ungaran has been done by making the media online media there is no renewal in a long time. Associated with the condition is deemed necessary to support media or alternative media campaign in the form of printed promotional media. The purpose of this study is to Generate project design printed promotional media such as logos, posters, x- banners, brochures, and merchandise. The process of making this study project through the stages ie Making Goal Setting Works, literature study, Determining Target Audience, Data Collection Supporter, Shooting, Image Selection, Process Lay out, Consulting Supervisor, Process Printing, Presentation Works. In the process of making the whole work pay attention to the elements and principles of design. Photos or images are then processed using Photoshop while Lay out applications use software Adobe Illustrator and Corel Draw. The general characteristics of the design layout that always displays the logo Kopi Tarik Ungaran. The dominant design using Soft shades of color, selection of amber, light brown vintage represent impression. Messages contained informative and reminders. The design of the media campaign is expected to help visitors in getting information about Kopi Tarik Ungaran so as to increase visits
MOTION GRAPHIC ADVERTISING FOR LIL HAJJ WAL UMROH PROMOTION Regar, Ahmad Rokhi
Arty: Jurnal Seni Rupa Vol 9 No 2 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (255.34 KB) | DOI: 10.15294/arty.v9i2.40327

Abstract

Dewangga Lil Hajj Wal Umroh in the face of market competition, requires a promotional media with a high level of appeal for its target segmentation, and is able to represent the theme of the pilgrimage properly. Therefore we need a promotional media in the form of Motion Graphic ads. The design of this promotional media advertisement aims to create a promotional media in the form of Motion Graphic advertisement for Dewangga Lil Hajj Wal Umroh, with a persuasive message to increase Dewangga Lil Hajj Wal Umro's customers. The method of making the work of this study project includes five stages: (1) Preparatory / Prelimenary (Research of the Client, Determination of the target audience, and placement of the media); (2) Funding (Material, production, display); (3) Pre Production (Selection of production equipment, making concep art, making storyboards); (4) Production (Creating character assets and environments, moving objects / animatting, dubbing and sound effects, audio and video editing); (5) Post-production (DVD burning, exhibition). The results of this study project were two Dewangga Lil Hajj Wal Umroh Motion Graphic Ads. Work I has a duration of 1 minute 10 seconds with 9 scenes. Work II is 43 seconds long and has 10 scenes. Both of these advertisements have 1280 x 720 px video format.
PERANCANGAN BUKU POP-UP ILUSTRASI PERMAINAN TRADISIONAL ANAK-ANAK DI JAWA TENGAH Herwantoni, Riski; Muharrar, Syakir; Haryanto, Eko
Arty: Jurnal Seni Rupa Vol 5 No 1 (2016): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1023.889 KB) | DOI: 10.15294/arty.v5i1.35107

Abstract

Tujuan dari proyek studi ini menciptakan media alternatif yang menarik untuk mengenalkan kepada anak-anak tentang permainan tradisional yang ada di Jawa Tengah melalui gambar ilustrasi buku pop-up. Pelaksanaan berkarya dilakukan untuk mengumpulkan data guna mendapatakan jawaban atas pokok-pokok bagaimana karya itu dibuat atau diproduksi. Metode berkarya di dalam berkarya ini terdiri dari media berkarya dan proses berkarya. Setelah proses berkarya dilanjutkan dengan analisis karya. Dalam menganalisis karya terdapat 3 aspek, yaitu: aspek estetis, aspek komunikasi, dan aspek kinetik. Selain menganalisis karya penulis juga mendeskripsikan karya. Dalam proses pembuatan karya melalui tahap pembuatan sket, pembuatan dummy, pembuatan desain hasil akhir, pencetakan, pemotongan hingga pemasangan serta penjilidan. Sampai pada tahap produk tersebut siap dipamerkan dan diperjualbelikan. Proyek studi ini menghasilkan perancangan buku Pop-up ilustrasi permainan tradisional anak-anak di Jawa Tengah
REDESIGN OF DESA WISATA LEREP’S VISUAL IDENTITY AND ITS APPLICATION ON PROMOTIONAL MEDIA AS AN EFFORT TO BUILD DESTINATION BRANDING Afthoni, Riza
Arty: Jurnal Seni Rupa Vol 9 No 1 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.692 KB)

Abstract

Lerep Village was declared a tourist village in 2016, which aims to improve the welfare of the village community and introduce traditions and culture in Lerep village. Based on the preliminary study, the problem faced by the tourist village of Lerep is a logo that has the same visualization as several other tourist villages in Central Java. Therefore, the village manager and the research team initiated a redesign of the visual identity used to build destination branding, which was applied to promotional media. The process of redesigning the visual identity and its application in the promotional media for the Tourism Village of Lerep went through several processes, they are (1) The pre-production process (2) The production process, including content design, consultation, and final design. (3) The post-production process, including work cast and presentation of works. This design produces logos, icon sets, sign systems, stationary sets, digital marketing (Instagram, website), flyers, and travel map.
VISUAL IDENTITY DESIGN OF KANDRI VILLAGE AND ITS APPLICATION ON PROMOTION MEDIA Meydiana, Meydiana
Arty: Jurnal Seni Rupa Vol 9 No 1 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (524.997 KB)

Abstract

The aim of this research is to produce a visual identity of logo and applied to some promotion media as needed, so that it can be increase the amount of tourists and it can be positioning the Desa Wisata Kandri as modern tourist village. Visual identity of logo and applied to some promotion media served in some of category, that is stationary set, coupon, brochure, X-banner, identity card, ticket, merchandise, display on social media and advertisement on social media. The process of visual identity design through a few steps of work with pre-production process sequence, production process, and post production process. With the design of visual identity hope that it can help Desa Wisata Kandri to develop their own image to audience, it can provide value-added and it will make Desa Wisata Kandri able to compete with all the competitor.

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